Great Mills (DIY)
 | |
| Company type | Public company |
|---|---|
| Industry |
|
| Founded | 1972 |
| Defunct | December 2000 |
| Fate | Merged into Focus DIY |
| Successor | Focus DIY |
| Products | |
| Parent | RMC Group plc (1979–2000) |
Great Mills was a British DIY retailer, consisting of around 98 stores across the United Kingdom.[1] The business was bought by Focus DIY in December 2000 for £285m, who had also previously acquired Payless DIY and Do It All.[2]
History
[edit]
Originally known as Clapton Building Supplies, the first store at Paulton, Somerset in 1972 was officially opened by Tony Blackburn, an unwell Dulux Dog and a staff of four.[3] The store had a modest turnover of £50,000 but within six months, the turnover had doubled.[4]
In the beginning of the 1990s, Great Mills launched Bay6 (Basics). These stores were identical in size, look and layout to those of rival retailer Wickes. Wickes bought the six Bay6 stores in 1995 from Great Mills' parent company, RMC. Four were already trading, and two were under construction.[5]
An important step forward for the company came in 1992, with the introduction of a new central distribution method of delivering products to its stores. This saved many motorway miles as deliveries were coordinated, rather than having hundreds of suppliers delivering to the same store each day.
Of the product range, over 70% was delivered by the Great Mills fleet in 2000 two or three times weekly.
Some of the worst-performing Great Mills stores, at St. Austell, Salisbury and Northallerton, were rebranded in 1994 into the No Frills DIY chain. Other than external signage saying No Frills, the interior of the stores followed no corporate planning as the concept was to sell anything and everything in an attempt to make the loss-making store profitable again. Only St. Austell got close to being in profit before the entire chain was shut with the sale of Great Mills. Whilst none of the stores made a profit before closure, they did significantly reduce their losses.[6]
To further reduce distribution costs, a new Central Distribution Centre was opened in July 1997. The purpose-built development was fully automated and used computer systems to monitor stock control and to make sure deliveries were made on time to stores.
In May 1998, Great Mills appointed Jill Keen from Asda as marketing director, taking over from Peter Bastin.[7]
Sale to Focus DIY
[edit]RMC Group put Great Mills up for sale in 2000, as chief executive Peter Young said the business "is not a core part of what we do".[8] Later that year, the business was acquired by Focus Do It All, after they switched their attentions from Homebase.[9] The Great Mill stores were all externally rebranded, though some retained parts of the interior branding.[10] Great Mills had almost 100 stores in the UK at the time of the proposed sale
In 2011, Focus DIY entered administration.[11] Some of the ex-Great Mills were sold off to other retailers, while others were left empty. The original Great Mill flagship store in Paulton stood empty until 2015, when it became an outlet for Wickes.[12]
References
[edit]- ^ "Do It All takes over Great Mills for £285m". theguardian.com. 7 December 2000. Retrieved 28 July 2022.
- ^ "Do-it-All sees room for improvement". bbc.co.uk. 6 December 2000. Retrieved 20 December 2020.
- ^ "1972 Opening of Great Mills DIY store. Paulton, Somerset by radio personality Tony Blackburn". Flickr. Retrieved 15 January 2017.
- ^ "History". Greatmills.co.uk. Archived from the original on 31 March 2001. Retrieved 28 July 2016.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ^ "WICKES PLC'S TRADE MARK APPLICATION". academic.oup.com. 1 October 1998. Retrieved 18 April 2022.
- ^ "No Frills DIY". staticflickr.com. 1994. Retrieved 20 December 2020.
- ^ "DIY chain Great Mills lures Asda boss to key role". campaignlive.co.uk. 21 May 1998. Retrieved 1 March 2017.
- ^ "RMC considers selling Great Mills DIY chain". independent.co.uk. 16 March 2000. Retrieved 28 February 2017.
- ^ "Focus abandons Homebase chase". telegraph.co.uk. 30 October 2000. Retrieved 28 February 2017.
- ^ "Great Mills goes to Focus for £285m". telegraph.co.uk. 7 December 2000. Retrieved 28 February 2017.
- ^ "Focus DIY falls into administration as debt crisis mounts". independent.co.uk. 5 May 2011. Retrieved 19 March 2022.
- ^ "Wickes opens in former Focus DIY store in Somerset". www.insightdiy.co.uk. 7 October 2015. Retrieved 7 September 2020.
