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'{{short description|Indian television channel}} {{about|the Hindi television channel|the streaming service in Latin America|Star+}} {{redirect|Star Plus|the English-language channel formerly known as the original incarnation of Star Plus|Star World|the European channel formerly known as Star Plus|Utsav Plus}} {{Use dmy dates|date=April 2020}} {{Use Indian English|date=April 2020}} {{Infobox television channel | name = StarPlus | logo = StarPlus Logo.png | logo_size = 130px | launch_date = 21 February 1992; 30 years ago | owner = [[The Walt Disney Company (India)]] | network = [[Disney Star]] | picture_format = [[1080i]] [[HDTV]] <br />(downscaled to [[letterboxed]] [[576i]]/[[480i]] for the [[SDTV]] feed) '''SD & HD''' Feeds Available | type = [[TV channel]] | country = [[India]] | language = [[English language|English]] (1992-2000)<br> [[Hindi]] (1996-present) | area = International (Except Pakistan,Iran) | headquarters = [[Mumbai]], [[Maharashtra]], [[India]] | former_names = | replaced_by = [[Utsav Plus]] (Europe) | sister_channels = [[Asianet (TV channel)|Asianet]] and other channels | website = [http://www.hotstar.com/channels/star-plus Star Plus] on [[Disney+ Hotstar]] | online_serv_1 = [[Disney+ Hotstar]] | online_chan_1 = [[India]], [[Indonesia]], [[Malaysia]], [[Philippines]], [[Thailand]] and [[Vietnam]] | online_serv_2 = [[Hotstar]] | online_chan_2 = [[Canada]], [[United Kingdom]] and [[Singapore]] | online_serv_3 = [[Hulu]] | online_chan_3 = [[United States]] }} '''StarPlus''' is an Indian [[Hindi language]] [[general entertainment]] [[pay television]] channel owned by [[Disney Star]] (formerly ''Star India''), a subsidiary of [[The Walt Disney Company India]]. The network's programming consists of [[Soap opera| family dramas]], comedies, youth-oriented [[Reality television|reality shows]], shows on crime and [[television film]]s.<ref name=":0">{{Cite web|title=Description about the Channel Star Plus|url=https://timesofindia.indiatimes.com/topic/Star-Plus|website=Times Of India}}</ref> ==History== When it was first launched on 21 February 1992,<ref name=":0" /> StarPlus was an English language entertainment television channel broadcasting international television shows from the United States, United Kingdom, Australia and New Zealand, with [[Zee TV]] being the [[Hindi language|Hindi]]-language counterpart.<ref name="WSJ 2001">{{cite news|last=Flegg|first=Michael|title=India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas|url=https://www.wsj.com/articles/SB1000058525375899610|newspaper=The Wall Street Journal|archive-url=https://web.archive.org/web/20010919222951/http://public.wsj.com/sn/y/SB1000058525375899610.html|archive-date=19 September 2001|date=10 September 2001}}</ref> After Star ended its relationship with Zee TV on 31 March 1996, StarPlus was transformed completely into a Hindi-language channel (from April 1996 to June 2000, StarPlus was a bilingual TV channel consisting of [[Hindi]] and [[English language|English]] programmes),<ref>{{Cite web|url=https://www.theweek.in/theweek/cover/2019/12/20/see-change.html|title=See Change|website=The Week}}</ref> with [[Star World India|Star World]] becoming the network's English-language counterpart channel<ref>{{Cite web|url=https://www.equitymaster.com/detail.asp?date=10/01/1999&story=7&title=Zee-Life-after-Star-and-vice-versa|title=Zee: Life after Star, and vice-versa|website=Equity Master}}</ref> and the company's CEO [[Sameer Nair]] and programming chief [[Tarun Katial]] introduced a number of new shows, which helped solidify the channel's position as the leader in the Hindi-language television broadcasting area.<ref>{{Cite web|title=Sameer Nair: The creative strategist|url=https://www.livemint.com/Leisure/3cduJwWSAIZw9dTNwPqIvM/Sameer-Nair-The-creative-strategist.html|website=Live Mint}}</ref><ref>{{Cite web|url=https://www.livemint.com/Companies/DY6tYikVelf4mtIywJh6eN/There-and-back-again-Subhash-Chandra-and-the-Zee-TV-story.html|title=There and back again: Subhash Chandra and the Zee TV story|website=[[Live Mint]]}}</ref><ref>{{cite web|title=History Star Plus Global|url=https://yehrishtakyakehlataserial.com/|access-date=6 July 2015|publisher=Star Plus Global}}</ref> The channel launched in the United States in November 2004.<ref>{{Cite web|url=https://www.businesswire.com/news/home/20140103005517/en/YuppTV-Launches-Star-Life-Channels-USA|title=YuppTV Launches Star Plus and Life OK Channels in USA|website=Business Wire}}</ref> The channel's high-definition feed was launched on 15 April 2011.<ref>{{Cite web|url=https://www.hollywoodreporter.com/news/star-tv-india-launches-five-179068|title=Star TV India Launches Five HD Channels|website=Hollywood Reporter}}</ref> It carries the same schedule as the SD feed, but with different commercials. StarPlus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,<ref>Star Plus UK to launch HD Channel – http://media247.co.uk/bizasia/newsarchive/2011/02/exclusive_star_5.php</ref> but it was delayed until 5 July 2012.<ref>Star Plus HD UK date confirmed – http://www.media247.co.uk/bizasia/star-plus-hd-to-launch-in-july-in-uk</ref> On 6 October 2017, Canada's [[ATN Channel]] lost rights to Star programming, with viewers directed to the new streaming service [[Hotstar]], which was recently introduced in the Canadian market.<ref>{{Cite web|url=http://www.asiantelevision.com/news-detail.php?id_news=188|title=&TV replace Star Plus to be part of the ATN HD channel|website=Asian Television}}</ref> On 4 January 2019, Star similarly shut down its linear channels in the United States, in favour of the Hotstar service.<ref>{{Cite web|url=https://www.prnewswire.com/news-releases/starting-january-5-star-indias-tv-channels-will-be-streaming-only-on-hotstar-in-the-us-300768516.html|title=Starting January 5, STAR India's TV Channels will be streaming ONLY on Hotstar in the US|website=PR Newswire}}</ref><ref>{{cite news|url=https://www.bizasialive.com/star-tv-ceases-television-operations-in-usa/|title=Star TV to shutdown television operations in USA|last=Baddhan|first=Raj|date=7 December 2018|work=BizAsia|access-date=11 August 2019}}</ref> ===Rebranding=== On 1 April 2001, the logo transformed yellow to blue and white, now cutting star. On 14 June 2010, it underwent a rebranding along with a change from the blue rectangular logo to a ruby red star with the tagline "Rishta Wahi, Soch Nayi".<ref>{{Cite web|url=https://www.livemint.com/Consumer/lpi96EJoZvLG4Foxaj1ZaO/Star-Plus-to-sport-new-logo-tagline-in-battle-for-top-slot.html|title=Star Plus to sport new logo, tagline in battle for top slot|website=Live Mint}}</ref> On 7 November 2016, it underwent a rebranding with the tagline "Nayi Soch".<ref>{{Cite web|url=https://www.business-standard.com/article/specials/how-an-ad-campaign-challenged-stereotypes-and-affected-a-cultural-shift-118120501236_1.html|title=How an ad campaign 'challenged stereotypes' and affected a 'cultural shift'|website=[[Business Standard]]}}</ref> On 27 May 2018, it underwent a rebranding with [[Alia Bhatt]] as the face of the campaign with the red crystal star with gold swoosh along with the tagline "Rishta Wahi, Baat Nayi" and signature song composed by [[A. R. Rahman]].<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/alia-bhatt-ar-rahman-star-plus-new-song-look-video-5193958/|title=Alia Bhatt becomes fresh face of Star Plus new look|website=The Indian Express}}</ref> On 30 December 2020, Disney announced that the Star branding in the Netherlands would be replaced with Utsav from 22 January 2021. On 22 January 2021, StarPlus became [[Utsav Plus]] in the UK and Europe.<ref>{{Cite web|url=https://whatsondisneyplus.com/disney-renaming-star-channels-in-the-netherlands/|title=Disney Renaming Star Channels In The Netherlands &#124; What's On Disney Plus|date=30 December 2020}}</ref><ref>{{Cite web|url=https://www.bizasialive.com/exclusive-first-look-at-the-new-utsav-branding/|title=Exclusive: First look at Star TV's new Utsav TV branding|date=11 January 2021}}</ref> ==Reception== In the early 2000s, StarPlus was at third position in terms of revenue and viewership after Zee TV and [[Sony Entertainment Television]] while none of the series were in top 10.<ref name=":3">{{Cite web|title=Kaun Banega Crorepati mesmerises people as Star TV bets Rs 75 crore on Amitabh Bachchan|url=https://www.indiatoday.in/magazine/cover-story/story/20000717-kaun-banega-crorepati-mesmerises-people-as-star-tv-bets-rs-75-crore-on-amitabh-bachchan-779071-1999-11-30|website=[[India Today]]}}</ref> With the launch of Indian Hindi version of ''[[Kaun Banega Crorepati]]'', hosted by Amitabh Bachchan, the series became an instant hit becoming number one show followed by the launch of ''[[Kyunki Saas Bhi Kabhi Bahu Thi]]'', on the same day which became second most watched after it which soon beat the latter to number one position while StarPlus soon became the most watched channel.<ref name=":3" /> This followed ''[[Kahaani Ghar Ghar Kii]]'' in October 2000 and later ''[[Kasautii Zindagii Kay (2001 TV series)|Kasautii Zindagi Kay]]'' a year after it and many more produced under [[Balaji Telefilms]] which made StarPlus to achieve the highest viewership during that time making the channel at no.1 position since.<ref name=":1">{{Cite web|url=https://www.livemint.com/Home-Page/jU43xjDdcaum76IzPAwKYJ/Star-likely-to-divest-its-259-stake-in-Balaji-Telefilms.html|title=Star likely to divest its 25.9% stake in Balaji Telefilms|website=[[Live Mint]]}}</ref><ref>{{Cite web|url=https://www.business-standard.com/article/management/sony-does-a-star-plus-109060100035_1.html|title=Sony does a Star Plus|website=[[Business Standard]]}}</ref> Most of the series (80-90%) aired in the channel during that period were produced by Balaji Telefilms.<ref>{{Cite web|url=https://www.business-standard.com/article/companies/star-balaji-rediscover-their-love-110062700048_1.html|title=STAR, Balaji rediscover their love|website=[[Business Standard]]}}</ref> 70% of the revenue for the production house was obtained from Star then.<ref name=":1" /> After 2006, their top rated shows started to decline in viewership and were axed one by one by the channel.<ref>{{Cite web|url=https://www.indiatoday.in/magazine/society-the-arts/story/20050606-with-falling-trps-channel-share-pricey-actors-entertainment-television-faces-the-heat-787640-2005-06-06|title=With falling TRPs, channel share, pricey actors, entertainment television faces the heat|website=[[India Today]]}}</ref><ref>{{Cite web|url=https://www.livemint.com/Money/bEGRfOdawl68PD8xtITrpL/Balaji-Telefilms-stock-surges-20-after-stake-sale-by-Star-M.html|title=Star India sells 26% stake in Balaji Telefilms for 108 crore|website=[[Live Mint]]}}</ref> However, during 2008, differences arouse between [[Star India]] and Balaji due to termination of their serials over declining ratings, cancellation of joint venture for regional content in South India and as a result the agreement of Balaji buying Star's stake was terminated.<ref>{{Cite web|url=https://m.rediff.com/money/2008/sep/23tv.htm|title=Balaji, Star TV at war!|website=[[Rediff]]}}</ref><ref>{{Cite web|url=https://www.livemint.com/Home-Page/1p0ChRJEpwbp73QY5pWo1O/Star-Balaji-have-finally-parted-ways.html|title=Star, Balaji have finally parted ways|website=[[Live Mint]]}}</ref> Both suffered some downfall after it.<ref>{{Cite web|url=https://economictimes.indiatimes.com/markets/stocks/news/balaji-telefilms-falls-13-star-unit-terminates-tv-serial/articleshow/3617756.cms?from=mdr|title=Balaji Telefilms falls 13% Star unit terminates TV serial|via=The Economic Times}}</ref> However, after two years, they patched up and ''[[Tere Liye (TV series)|Tere Liye]]'' was the show produced after it in 2010.<ref name=":2">{{Cite web|url=https://www.fortuneindia.com/people/the-return-of-ekta/100775|title=The return of Ekta|website=[[Fortune India]]}}</ref><ref>{{Cite web|url=https://m.rediff.com/movies/slide-show/slide-show-1-tv-ekta-kapoor-on-tere-liye/20100611.htm|title=The latest offering from TV's soap queen|website=[[Rediff]]}}</ref> During the slight downfall in viewership in the end of the 2000s the no.1 position dominated by it for nine years continuously was beaten by the rival channel [[Colors TV]] in April 2009 for the first time pushing it to second position.<ref>{{Cite web|url=https://www.livemint.com/Consumer/D4oazeNK1AQE29t93qln6L/Colors-beats-Star-Plus-with-highest-viewership.html|title=Colors beats Star Plus with highest viewership|website=[[Live Mint]]}}</ref><ref>{{Cite web|url=https://www.financialexpress.com/archive/star-attraction/627541/|title=Star attraction|website=[[The Financial Express (India)|The Financial Express]]}}</ref><ref>{{Cite web|url=https://www.livemint.com/Consumer/aEhQWCQ8zoLPQbKrzuGo5N/Success-Strategy--Colors-making-a-mark-with-content.html|title=Success Strategy{{!}} Colors: making a mark with content|website=[[Live Mint]]}}</ref> During last week of May 2009, it was beaten by Zee TV for the first time in nine years, pushing it to third position and only ''[[Yeh Rishta Kya Kehlata Hai]]'' has maintained its ratings among Top 10.<ref>{{Cite web|title=Zee overtakes Star first time in 10 years|url=https://www.livemint.com/Companies/i2E6Yc1DbYbcNj61fUS88L/Zee-overtakes-Star-first-time-in-10-years.html|website=[[Live Mint]]}}</ref> In week 12 while it dropped to fifth position in Hindi GEC while overall at sixth position in India, the following week the channel did not even feature in top ten Indian channels owing [[COVID-19 pandemic]] when production and new episodes broadcast were halted and reruns began.<ref>{{Cite web|title=BARC week 12: colors grabs second position on pay platform and urban market|url=https://www.indiantelevision.com/television/tv-channels/viewership/barc-week-12-colors-grabs-second-position-on-pay-platform-and-urban-market-200404|url-status=live|website=Indian Television dot com}}</ref><ref>{{Cite web|title=Ramayan Re-Telecasting Helps Doordarshan To Claim Top Spot In Trp|url=https://telugu.samayam.com/tv/news/ramayan-re-telecasting-helps-doordarshan-to-claim-top-spot-in-trp/articleshow/75072002.cms|url-status=live|website=The Times of India}}</ref> However, in week 15 it returned to the top ten.<ref>{{Cite web|title=Larger networks takeover free Across Genres list as Star Utsav tops All Platforms|url=https://www.indiantelevision.com/television/tv-channels/viewership/larger-networks-takeover-free-across-genres-list-as-star-utsav-tops-all-platforms-200715|url-status=live|website=Indian Television dot com}}</ref>{{Failed verification|date=November 2021}} ==Programming== {{main|List of programmes broadcast by StarPlus}} ===Programming blocks=== {| class="wikitable" style="text-align:center;" |- ! scope="col" | Title !! scope="col" | Year(s) aired !! class="unsortable" | Note(s) |- | [[Fox Kids]]<ref name=FX>{{cite web|url=http://www.tribuneindia.com/2001/20010429/spectrum/tv.htm|title=Star Toons|work=The Tribune|date=29 April 2001|access-date=10 December 2017}}</ref> || 2001–2004 || Indian version of children's programming block |- |[[Disney Time (India)|Disney Time]]<ref name=itv1>{{cite news|title=Disney takes up weekend branded block on DD|url=https://www.indiantelevision.com/headlines/y2k5/nov/nov144.htm|access-date=26 February 2014|newspaper=Indiantelevision.com|date=November 15, 2005}}</ref> || 2005 || [[Disney Branded Television|Disney Branded Television block]] |- | ''Star Dopahar'' || 2017 || On 3 April 2017, Star brought back its afternoon programming which was shut down eight years ago with the launch of 4 new soap operas from 12:30 pm to 2:30 pm (IST).<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/media/entertainment/star-plus-to-reboot-afternoon-slot-with-4-new-shows/articleshow/57378471.cms?from=mdr|title=Star Plus to reboot afternoon slot with 4 new shows|website=The Economic Times}}</ref><ref>{{Cite web|last=|first=|date=|title=2017 a year of rebranding and extending time slots for Hindi GECs|url=https://www.indiantelevision.com/specials/year-enders/2017-a-year-of-rebranding-and-extending-time-slots-for-hindi-gecs-180109|url-status=live|archive-url=|archive-date=|access-date=|website=Indian Television dot com}}</ref> It was later extended up to 3:00 pm with ''[[Love Ka Hai Intezaar]]'' in May 2017 but was again made 2 hours from 12:30 pm to 2:30 pm as the soap ''[[Tu Sooraj Main Saanjh, Piyaji|Tu Sooraj Main Saanjh Piyaji]]'' was shifted to prime time.<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/star-dopahar-back-to-airing-2-hours-of-content-dhhai-kilo-prem-and-love-ka-hai-intezaar-get-new-time-slots-4747772/|title=Star Dopahar back to airing 2 hours of content, Dhhai Kilo Prem and Love Ka Hai Intezaar get new time slots|website=The Indian Express}}</ref> Due to low ratings than expected, it was cancelled by the channel on 30 September in the same year.<ref>{{Cite web|url=https://indianexpress.com/article/entertainment/television/star-dopahar-to-call-it-a-day-all-shows-to-end-on-september-30-tv-news-4834240/|title=Star Dopahar to call it a day, all shows to end on September 30|website=The Indian Express}}</ref> |} == Associated channels == === Star Bharat === [[File:Star Bharat 2022.png|thumb|right|130px]] ''[[Star Bharat]]'' is an Indian [[general entertainment channel]] owned by [[Disney Star]]. The channel was launched on 28 August 2017 replacing [[Life OK]]. {{clear}} === Star Utsav === [[File:Star Utsav.jpg|thumb|right|130px]] ''Star Utsav'', launched in 2004, is an Indian [[general entertainment]] channel that primarily broadcasts popular shows from Star Plus & other sister channels in [[Hindi]]. {{clear}} === Star Utsav Movies === [[File:Star Utsav Movies.jpg|thumb|right|130px]] ''Star Utsav Movies'' is a [[free-to-view]] Indian Hindi movie channel owned by Disney Star. It was launched on 28 May 2016. {{clear}} === Star Gold === [[File:Star_Gold_new.jpg|thumb|right|130px]] ''Star Gold'' is an Indian Pay Television Hindi movie channel and is owned by [[Disney Star]]. It mainly airs [[Hindi Cinema|Bollywood]] and [[Cinema of United States|Hollywood]] films.<ref>{{cite web|url=https://www.financialexpress.com/archive/star-gold-to-screen-hollywood-flicks-dubbed-in-hindi/61862/|title=Star Gold To Screen Hollywood Flicks Dubbed In Hindi}}</ref> {{clear}} === Star Gold 2 === [[File:Star_Gold_2.jpg|thumb|right|130px]] ''Star Gold 2'' is another Hindi movie channel from Disney Star, formerly known as ''Movies OK''. HD version to be launched soon replacing currently available channel [[UTV HD (India)|UTV HD]]. {{clear}} === Star Gold Select === [[File:Star_Gold_Select.jpg|thumb|right|130px]] ''Star Gold Select'' is a Hindi movie channel from Disney Star, launched in 2017. It primarily focuses critically acclaimed movies. {{clear}} === Star Gold Thrills === [[File:Star_Gold_Thrills.png|thumb|right|130px]] ''Star Gold Thrills'' is an upcoming Hindi movie channel from Disney Star which will primarily focus action-based movies. It will replace currently available channel [[UTV Action]].<ref name=":4">{{Cite web |date=2021-10-16 |title=Disney Star India rejigs its Channel bouquet, to rebrand and add new Channels while Bindass and Star World to go off-air |url=https://www.medianews4u.com/disney-star-india-rejigs-its-channel-bouquet/ |access-date=2022-06-07 |website=MediaNews4U |language=en-US}}</ref> {{clear}} === Star Gold Romance === [[File:Star_Gold_Romance.png|thumb|right|130px]] ''Star Gold Romance'' is an upcoming Hindi movie channel from Disney Star which will primarily focus romantic movies. It will replace currently available channel [[UTV Movies]].<ref name=":4" /> {{clear}} === Star Punjakito=== {{TBA}} ==References== {{reflist}} ==External links== *{{Official|http://www.hotstar.com/channels/star-plus}} {{SP Shows}} {{STAR}} {{Disney}} [[Category:Television stations in Mumbai]] [[Category:Hindi-language television stations]] [[Category:Television channels and stations established in 1992]] [[Category:Hindi-language television channels in India]] [[Category:Disney Star]] [[Category:Indian companies established in 1992]]'