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Mooryati Soedibyo

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Mooryati Soedibyo
Personal details
Born (1928-01-05) January 5, 1928 (age 96)
Surakarta, Central Java, Indonesia
NationalityIndoneisan
Occupation
Indonesian Highest Royal family of Surakarta Sunanate • National director of Puteri Indonesia • Politician • Mustika Ratu Cosmetics

The Royal Highest Princess Mooryati Soedibyo of Surakarta Sunanate, also known as Hj. DR. BRA. Mooryati Soedibyo, S.S., M. Hum. (born January 5, 1928), is a member of Indonesian Highest Royal Family - Monarch of Surakarta Sunanate, president director of Mustika Ratu and the Vice Chairman II of the People's Consultative Assembly of the Republic of Indonesia (term of office: October 1, 2004 - October 1, 2009), also serving as the national director of Indonesia for franchise of Miss Universe Indonesia as known as Puteri Indonesia Org., which hold the license of Indonesian representative at Miss Universe, Miss International and Miss Supranational.[1] She's also ranked number 7 on the list of the 99 most influential women in Indonesia 2007 by the Globe Asia magazine.[2] Mooryati Soedibyo was recorded by MURI-Indonesian World Records Museum as the winner of the oldest doctorate in Indonesia, and as "Empu Jamu".[3][4]

Personal life

Soedibyo with President Joko Widodo at Bogor Presidential Palace.

A member of a Javanese royal family, she was born in Surakarta, Central Java and grew up in the palace of Surakarta Sunanate. She learned about herbal medicine and traditional Javanese cosmetics from her grandmother; the traditional knowledge preserved by the royal family is considered to be superior to that known by the common people.[5] Soedibyo received a bachelor's degree in English literature from the Indonesia Open University, a master's degree in English literature from the Sebelas Maret University and a PhD in strategic management from the School of Economics at the University of Indonesia.[6] In 1956, she married Soedibyo Purbo Hadiningrat.[5]

The granddaughter of Sri Susuhunan Pakoe Boewono X Surakarta Sunanate is famous for everything related to beauty, traditional herbal medicine, and palace environment. Since the age of 3 years he lived in the Surakarta Palace which is known as a cultural source of Java. In the palace, she received a traditional education that emphasized manners, classical dance, karawitan, batik, saliro ngadi busono, knowing nutritious plants, concocting herbs, and traditional cosmetics from natural ingredients, Javanese literary language, songs with mocopat style, Old Javanese script, and other arts.[7]

In 1973, the hobby of drinking herbal medicine Mooryati Soedibyo, which had been done since she was young, finally developed as a business. The concoction of the recipe for Surakarta Sunanate which was originally given to his friends, finally turned into a business. Its products began to be exported to approximately 20 countries, including Russia, the Netherlands, Japan, South Africa, the Middle East, Malaysia and Brunei. The product also developed into 800 products, ranging from toddlers, general, super, and premium. Starting with a product for parents up to the teenage daughter.

Soedibyo founded the cosmetics company Mustika Ratu in 1975.[8] The company also operates its own spa resorts.[5] In 2002, she was named Entrepreneur of the Year by Ernst & Young Indonesia,[6]

She has served as a member of the Regional Representative Council and as a member[9] and vice chairperson of the People's Consultative Assembly.[10]

In 1990, Soedibyo became the national director of Indonesia with the acquisition of the license, Puteri Indonesia pageant.[10]

In 2016, she published an autobiography Menerobos Tradisi Memasuki Dunia Baru, The Untold Story.[11]

References

  1. ^ "Mooryati Soedibyo: Saya Tidak Pernah Menyerah". Indosiar. 2 June 2007. Retrieved 2 June 2007.
  2. ^ "Megawati Sukarnoputri tops GlobeAsia's List of 99 Most Powerful Women". GlobeAsia Magazine. 25 December 2007. Retrieved 25 December 2007.
  3. ^ Sartono, Frans (11 January 2008). "Mooryati, dari Jamu ke Politik". Kompas. Retrieved 11 January 2008.
  4. ^ "Mooryati Soedibyo Raih Penghargaan Empu Jamu dari MURI". Kompas. 12 May 2008. Retrieved 12 May 2008.
  5. ^ a b c van Dijk, C; Taylor, J Gelman (2011). Cleanliness and Culture: Indonesian Histories. p. 181. ISBN 978-9004253612.
  6. ^ a b "Mooryati Soedibyo". Indonesia Tatler.
  7. ^ Widiyati, E. (18 September 2007). "Wawancara dengan Ibu Dr. BRA Mooryati Soedibyo". Kabar Indonesia. Retrieved 18 September 2007.
  8. ^ Antons, Christoph (2009). Traditional Knowledge, Traditional Cultural Expressions, and Intellectual Property Law in the Asia-Pacific Region. p. 374. ISBN 978-9041127211.
  9. ^ Bennett, Linda Rae; Davies, Sharyn Graham (2014). Sex and Sexualities in Contemporary Indonesia: Sexual Politics, Health, Diversity and Representations. p. 41. ISBN 978-1317910961.
  10. ^ a b 100 Great Women-suara Perempuan Yang Menginspirasi Dunia (in Indonesian). Jogja Bangkit Publisher. 2009. p. 102. ISBN 978-6028620284.
  11. ^ "Mooryati Soedibyo Launches New Book". Indonesia Tatler. 26 April 2016.
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