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Fiverr

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Fiverr
Type of site
Online marketplace, Freelance marketplace, Online outsourcing
Available inEnglish, Spanish, French, Dutch, Portuguese
Area servedWorldwide
OwnerFiverr International Limited
IndustryFreelance marketplace, Online outsourcing, Service catalog
URLfiverr.com
CommercialYes
RegistrationRequired
fiverr building in Tel Aviv

Fiverr is a global online marketplace offering tasks and services, beginning at a cost of $5 per job performed, from which it gets its name. The site is primarily used by freelancers who use Fiverr to offer services to customers worldwide.[2] Currently, Fiverr lists more than three million services on the site that start at five US dollars[3]

History

Fiverr was founded by Shai Wininger and Micha Kaufman on February 1, 2010.

Wininger came up with the concept of a marketplace that would provide a two sided platform for people to buy and sell a variety of digital services typically offered by freelance contractors. Services offered on the site include writing, translation, graphic design, video editing and programming.[4][5][6] Fiverr’s services start at $5, and can go up to thousands of dollars with Gig Extras. Each service offered is called a "gig".[7]

The website was launched in early 2010 and by 2012 was hosting over 1.3 million Gigs.[8] The website transaction volume has grown 600% since 2011. Additionally, Fiverr.com has been ranked among the top 100 most popular sites in the U.S. and top 200 in the world since the beginning of 2013.[3]

On June 1, 2010, Fiverr received a seed investment of US$1 million from Cubit Investments, and in May 2012, Fiverr secured US$15 million in funding from Accel Partners and Bessemer Venture Partners, bringing the company's total funding to US$20 million.[2]

In December 2013, Fiverr released their iOS app in the Apple App Store[9], and in March 2014, Fiverr released their Android app in the Google Play store.[10]

During August 2014, Fiverr announced that it has raised $30 million in a Series C round of funding from Bessemer Venture Partners, Accel (formerly known as Accel Partners) and other investors. The round brings their total funding to date to $50 million.[2]

In October 2015, Amazon.com started legal action against 1,114 Fiverr sellers it claims provide fake reviews on the US version of its website. Fiverr did not dispute Amazon’s allegations and stated: “As Amazon noted, we have worked closely together to remove services that violate our terms of use, and respond promptly to any reports of inappropriate content.”[11]

In November 2015, Fiverr announced that it had raised $60 million in a Series D round of funding, led by Square Peg Capital. The round brings their total funding to date to $110 million.[12] At the same time, the company announced that it was expanding the marketplace to allow sellers the ability to price productized services, known as Gigs, at prices above the original USD $5 minimum.[13]

Function and demographics

Fiverr serves to allow listing and applying for small one-off jobs online. Jobs listed are diverse and range from "get a well-designed business card" to "help with HTML, JavaScript, CSS, and JQuery".[14] Fiverr is a company built on the model of listing Temporary work positions. Freelancers work in a variety of workplaces, ranging from office to at home.[15]

While the Fiverr marketplace may be dominated by millennials (only two percent of sellers are over the age of 55), the company has stated that the rate of sellers aged 55–64 grew 375 percent at the end of the second quarter of 2015, compared with the year before.[16]

Criticism

Fiverr was especially criticized earlier on for advertising very cheap graphic services. At the end of 2014, Fiverr's Facebook-Page advertisement saying "You're paying too much for design" caused a public outcry.[17] This criticism has been largely resolved, since Fiverr lifted the five dollar base price and began allowing logo designers, graphic artists, voice over artists and other sellers to charge the base prices they set for themselves.

More recently, Fiverr has come under fire for portraying unhealthy living and excesses in work behaviours as ideals to live up to.[18] This criticism began when people on Twitter began posting images of the posters and negative statements about their implied messaging.[citation needed]

See also

References

  1. ^ "Fiverr.com Site Info". Alexa Internet. Retrieved 2015-09-09.
  2. ^ a b c Leena Rao (3 May 2012). "Task-Based Marketplace Fiverr Raises $15M From Accel And Bessemer". TechCrunch. Retrieved 2012-05-04.
  3. ^ a b Robin Wauters (3 May 2012). "Fiverr helps get things done for as little as $5, raises $15m from Accel and Bessemer". The Next Web. Retrieved 2012-05-04.
  4. ^ CrunchBase Profile - Fiverr
  5. ^ Kaufman, Micha (2013-09-17). "The Gig Economy: The Force That Could Save The American Worker?". WIRED. Condé Nast. Retrieved 17 September 2013.
  6. ^ Eric Pfeiffer (3 April 2012). "How Fiverr.com is changing the creative economy $5 at a time". Yahoo News Blog. Retrieved 2012-03-04.
  7. ^ Hoover, Lisa. "Fiverr Outsources Your Small Jobs for $5". Lifehacker. Gawker Media. Retrieved 8 March 2010.
  8. ^ Mary Pilon (16 March 2010). "What Will People Do for $5? Fiverr Lets You Find Out". Wall Street Journal. Retrieved 2011-04-10.
  9. ^ Bilton, Ricardo. "Fiverr launches its first iOS app to help mobilize the up-and-coming gig economy". Venture Beat. Retrieved 21 April 2014.
  10. ^ Henry, Alan. "Fiverr Brings Its Low-Cost Side-Hustle Marketplace to Android". Lifehacker. Gawker Media. Retrieved 14 March 2014.
  11. ^ Aisha Gani: Amazon sues 1,000 'fake reviewers', The Guardian 18 October 2015
  12. ^ Lora Kolodny (2015-11-11). "Fiverr Pockets $60M to Become Go-To Freelance Marketplace". Dow Jones & Company, Inc. Dow Jones & Company, Inc. Retrieved 5 December 2015.
  13. ^ Abhimanyu Ghoshal (2015-11-12). "Fiverr will soon let you set any price for your services". The Next Web. The Next Web, Inc. Retrieved 6 December 2015.
  14. ^ Dachis, Adam. "Five Annoying Life Problems You Can Solved for $5 with Fiverr". Lifehacker. Gawker Media. Retrieved 9 September 2013.
  15. ^ Leamy, Elisabeth (4 August 2015). "Ways To Earn Money From Home: Services". ABC News. Retrieved 31 October 2015.
  16. ^ Miller, Mark (20 August 2015). "COLUMN-Seniors gear up for the sharing economy". Reuters. Retrieved 31 October 2015.
  17. ^ Hüfner, Daniel (9 August 2014). "Was darf gutes Design noch kosten? Licht und Schatten des Fiverr-Phänomens. (in German)". T3N News. Retrieved 26 February 2016.
  18. ^ Pershan, Caleb (23 March 2017). "Tragic Ads Attempt To Glorify Desperate Hell of Gig Economy". SFist. Archived from the original on 25 March 2017. Retrieved 24 March 2017. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
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