KSSX

KOGO-FM

Carlsbad, California
Broadcast area	San Diego, California
Frequency	95.7 MHz (HD Radio) 95.7-2 KOGO-HD2, Country
Branding	95.7 KISS FM
Programming
Format	Rhythmic AC
Ownership
Owner	Clear Channel Communications
Sister stations	KGB, KHTS, KIOZ, KLSD, KMYI, KOGO
History
First air date	August 22, 1965 (as KARL at 95.9) September 15, 1995 (as KUPR at 95.7)
Former call signs	KARL (1965-1979) KKOS (1979-1995) KUPR (1995-1997) KMCG (1997-1998) KMSX (1998-2001) KJQY (2001-2002) KOCL (2002-2004) KUSS (2004-2011)
Former frequencies	95.9 MHz (1965-1995)
Call sign meaning	chosen by an IBM computer; pronounced phonetically as "Ko-Go"
Technical information
Facility ID	67664
Class	B
ERP	27,800 watts
HAAT	202 meters
Links
Webcast	Listen Live
Website	957kissfm.com

KOGO-FM, also known as "95.7 KISS FM", is a Rhythmic AC radio station licensed to Carlsbad, California. KOGO-FM is one of the seven San Diego stations owned and operated by Clear Channel Communications.

History

This station has its roots as a low-power station at 95.9 MHz known as KKOS, which was previously known as KARL (a MOR station from 1965-1979) and KUPR. During this period the station had various formats, including adult contemporary, CHR, and AAA.

On September 15, 1995, the station was upgraded to full-power and moved to 95.7 MHz, and became KUPR, still keeping the AAA format. In November 1996, the station stunted by playing 10,000 country songs in a row. On March 5, 1997, the station became KMCG "Magic 95.7" with an adult R&B format.

The station was sold by Nationwide Communications to Jacor/Citicasters (later to be acquired by Clear Channel), and subsequently on October 5, 1998, it became KMSX "Mix 95.7" (meanwhile the "Magic" R&B format was moved to 92.5 XHRM). KMSX began with a hot AC format and then changed to 1980s music on November 10, 2000. On November 21, 2001, the station swapped formats and call letters with "K-Joy" 94.1 (also owned by Clear Channel), and became KJQY, playing oldies from the 1960s and 1970s. On January 3, 2002, the station became known as KOCL "Kool 95.7", until January 5, 2004, when Clear Channel moved the oldies format to 99.3 FM (which then changed on September 1, 2005 to a Spanish oldies station, "La Preciosa" XHOCL-FM). The country music format on 99.3 was moved here, and 95.7 FM became KUSS "US 95.7". The station now broadcasts in HD Radio. KUSS HD2, 95.7-2, aired classic country music. On March 20, 2008, the station was rebranded as "New Country 95.7".

The country format on KUSS disappeared on November 7, 2011 at 7:00 AM in favor of simulcasting KOGO (AM 600). The final song on "New Country" was "The Dance" by Garth Brooks. On November 14, 2011, KUSS changed their call letters to KOGO-FM.

The simulcast ended on November 16, 2012, at 7:00 pm, when KOGO-FM began airing a stunt of Christmas music. This was most likely due to the fact that, unlike many other talk radio stations across America that simulcast programming on the FM dial, the FM simulcast never improved KOGO's ratings. The stunt lasted until December 26, 2012 at 9:57 AM, when, after playing "Silent Night" by Josh Groban, the station flipped to Rhythmic Oldies (the distinction being the music KOGO plays from the 1960s, with no current music), branded as "95.7 KISS FM", with a logo based off of sister station KIIS-FM in Los Angeles and format mirrored in the style of KISQ/San Francisco, WMOV/Norfolk, and KHHT/Los Angeles. The station launched with "Kiss" by Prince, followed by "You Should Be Dancing" by the Bee Gees. KOGO-FM is currently competing against longtime Rhythmic Oldies outlet XHRM-FM. KOGO-FM plays more mainstream rock (from artists like Hall and Oates), disco (from artists like Donna Summer), and new wave hits (from artists like George Michael) than XHRM-FM, which has a heavy Hispanic composition added to the music mix. The station plans to revert to the KUSS call letters, pending FCC approval.

Previous uses of the KOGO-FM call sign

There have been three FM signals in San Diego County, on which the KOGO-FM call sign has appeared.

The first, 94.1, which appeared in 1961 and ended in 1972 when 94.1 once again regained its original call letters KFSD. Today the original KOGO-FM is KMYI. KOGO-FM was a Classical station. 94.1 began broadcasting the classical format in 1948 when it signed on the air, and continued it until 1995 when it changed to the Eagle.

The second KOGO-FM was at 94.5 in Temecula. 94.5 had the call letters KOGO-FM from 1999 until 2002, and is now KMYT. 94.5 KOGO-FM was a simulcast of AM 600 KOGO.

All three stations (94.1, 94.5, and 95.7) are currently owned by Clear Channel.

Previous Logo

References

• SDRadio.net
• Clear Channel

External links

• Facility details for Facility ID KOGO ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database
• FCC Callsign History