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Roy Spence

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Roy Spence (born October 10, 1948) is the chairman, CEO, and co-founder of the advertising agency GSD&M Idea City and author of the books The Amazing Faith of Texas and It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven By Purpose.

Early life

Roy was born in Brownwood, Texas in 1948. In 1967 he enrolled at University of Texas at Austin, and went on to found GSD&M Idea City in 1971.[1]

Work

In 2004, he won the Distinguished Alumnus Award from the University of Texas. The Austin, Texas chapter of the American Advertising Federation and Texas Monthly magazine have previously named Spence Adman of the Year and Adman of the Century.[2]

Publications

In September 2006, The Amazing Faith of Texas by Roy Spence and the People of Texas was published by the University of Texas Press. [3]

In February 2009, Spence’s second book will be published. It’s Not What You Sell, It’s What You Stand For was co-authored with Haley Rushing.

References

  1. ^ http://www.hoovers.com/gsd&m-idea-city/--ID__52465--/free-co-factsheet.xhtml Hoover’s executive summary
  2. ^ P. Kelly Smith, "Eyes of Texas Grads Are Upon Spence", Adweek, September 28, 2004.
  3. ^ http://www.utexas.edu/utpress/books/speama.html UT Press Website, The Amazing Faith of Texas; Common Ground on Higher Ground