WPTI

WGBT

Eden, North Carolina
Broadcast area	Piedmont Triad
Frequency	94.5 MHz
Branding	La Preciosa 94.5
Programming
Format	Spanish Adult Hits
Ownership
Owner	Clear Channel Broadcasting Licenses, Inc.
History
Call sign meaning	Greensboro's BeaT (previous format)
Technical information
Facility ID	55754
Class	C1
ERP	100,000 watts
HAAT	299.0 meters
Transmitter coordinates	36°20′48.00″N 79°54′30.00″W
Links
Webcast	Listen Live
Website	http://www.lapreciosa945.com

WGBT (94.5 FM, "La Preciosa 94.5") is an Spanish Adult Hits formatted radio station serving the Piedmont Triad area of the United States, covering the Greensboro-Winston Salem-High Point metropolitan area. The Clear Channel Communications station's community of license is Eden, North Carolina. Its transmitter is located in Madison, North Carolina.

History

The station was WSRQ in Eden, North Carolina. In 1984 the station increased power to 100,000 watts and became a country music station called WWWI "I-95". Later the name was changed to "I-94.5". In 1986 the letters were switched to WKLM when the station became beautiful music "Classy 94.5". Later, when the station had moved to Greensboro, the name changed to WWMY "My 94.5". WWMY switched to MOR in 1990, later changing to the new call letters WMKG and the name "Magic Lite" when WMAG began providing the station's programming. In 1992, WWMY became WNEU "New Country 94.5", later changing its name to "Cat Country". In 1994, the station became WXRA "94.5 the Rock Alternative", playing modern rock. Later in the 90s, the station began playing a mix of old and new rock and called itself "the rock station". Around New Year's Day 2001 WXRA became WWCC, a classic-leaning country music station, but the ratings weren't there and in 2003 WWCC became WGBT and flipped to a Rhythmic Top 40 format.

On Thursday, February 16th, 2006, WGBT switched to an all-Spanish language format, playing Adult Hits, music from the 70s, 80s and 90s. As such, WGBT became The Triad's first FM Spanish-language radio station (the 2nd in North Carolina). This will make the fourth distinctly-different radio format in five years to be broadcast on the 94.5 frequency in the Greensboro market.

External links

• Template:FMQ
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• WGBT in Nielsen Audio's FM station database