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Johnny Lightning

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Johnny Lightning
Product typeDiecast model cars
OwnerRound 2 (2016–)
Produced byRound 2
CountryUnited States
Introduced1969; 55 years ago (1969)
Related brandsHot Wheels
MarketsWorldwide
Previous owners
Registered as a trademark inUnited States
Websiteroun2corp.com/johnnylightning

Johnny Lightning is a brand of diecast model cars launched in 1969 by Deluxe Reading (owner of the "Topper Toys" brand), similar to the hugely successful Mattel's Hot Wheels cars. Their claim to fame at that time was that they were extremely fast compared to other brands of die-cast cars. Their most important technology was to mold in a small hook under the front axle so that they could be propelled by a lever-driven catapult, far faster than could be obtained by either gravity, or battery powered "supercharger" devices.

Al Unser Senior won the Indianapolis 500 in 1970 and 1971 in the "Johnny Lightning special". Deluxe Reading closed in 1971 and production of Johnny Lightning cars ceased for 23 years. The company made a total of 47 different models.

In 1994 Thomas Lowe of Cassopolis, Michigan became aware of the abandoned trademark and secured the rights to the Johnny Lightning name for his Playing Mantis toy company. He made replicas of his favorite 10 original Johnny Lightning cars. His first customers were Walmart and Toys R Us.

Playing Mantis produced the toy cars under the Johnny Lightning brand name from 1994 to June 2004. Over 600 different models were produced over that time period.

In 2004 Mr. Lowe sold Playing Mantis (including the Johnny Lightning brand) to RC2 Corporation, which in turn was bought by the Japanese toy company Tomy in 2011. Tomy discontinued the Johnny Lightning line of diecast cars in 2013. The brand continued to maintain a following by a loyal group of collectors. In early 2016 Round 2 LLC, a toy company owned by Thomas Lowe (who also owned Playing Mantis), revived and reintroduced Johnny Lightning vehicles to the toy market for a second time.

Deluxe Reading

In 1969, Deluxe Reading (owner of "Topper Toys" and other brands) introduced Johnny Lightning model cars and track sets in response to the growing 1:64 scale diecast market. New Jersey inventor and author Henry Orenstein owned Deluxe Reading and is responsible for their creation.[1] Johnny Lightning introduced 11 cars and several hard plastic sets that year. Deluxe Reading based all but one car, the Custom Turbine, on real cars of the period. Flexible plastic track was also sold, as well as accessories like a loop-the-loop and curved sections. In addition, Deluxe Reading sold a Johnny Lightning helmet and carrying case.

For 1970, Johnny Lightning introduced 31 new models, mostly based on fantasy vehicles. Seven of the new models were "Jet Power" cars. These cars contained a plastic bladder which could be filled with pressurized air that, when released, sent the car speeding down the track. Deluxe Reading also produced numerous new track sets for 1970.

Johnny Lightning sponsored five Parnelli Jones cars, including Al Unser, in the 1970 and 1971 Indy 500 races. Unser was able to capture those victories in his blue lightning bolt decorated Johnny Lightning Special. After the initial 500 victory, sales of the Johnny Lightning cars increased dramatically, from initially having sales falling far behind that of Mattel, to selling one Johnny Lightning to every three Hot Wheels cars.

Only five new models were introduced for 1971, all part of a series called "Custom Cars". Each came packaged with plastic snap-on parts so children could customize the cars to their liking. By the end of 1971, Deluxe Reading was forced to close due to business fraud which brought an end to the Johnny Lightning cars.

Playing Mantis

Thomas Lowe and his Playing Mantis company acquired the rights to the Johnny Lightning trademark and started producing reproductions of the original cars in 1994. This was about the same time that Hot Wheels introduced a "Vintage" line of cars that were reproductions of original 1960s designs. Sales were hugely successful as his first customers were Walmart and Toys R Us.

The full line of Johnny Lightning cars produced by Deluxe Reading and Playing Mantis is described in the Standard Catalog of Diecast Vehicles.[2]

Four models from the Playing Mantis era, fltr (above): 1970 Chevrolet Chevelle, 1968 Chevrolet Nova; (below): 1978 Smokey and the Bandit Pontiac Trans Am, 1975 Starsky & HutchFord Gran Torino

Playing Mantis also revived the Thunderjet 500 line of slotcars sharing their name with Johnny Lightning in 1/64 scale. It started with at first just selling the bodies that came on a toy Chassis with pull back action. Pulling the car backwards wound a spring, and letting go, the car ran forward on energy stored in the spring. Their early cars Copyright 1999 (11, referenced from the product package) were reproductions of some of the original Thunderjet 500 car bodies and new models, including a new 1971 Z-28 Camaro. The bodies could be easily removed and put onto the original Thunderjet 500 and Tuff Ones chassis. Soon they added more pullback cars with bodies that were exact fits to the original Aurora AF/X chassis. Racers of the Aurora cars welcomed the reproductions and new models as you could modify the bodies for racing without cutting on an original body. Common modifications included cutting the mounting posts to lower the body, ( Lowering the car's center of gravity) and wheel wells were enlarged to allow the use of wider tires.

Playing Mantis brought back the pancake motor buy equipping the bodies with a reproduction of the Aurora Tuff Ones chassis, which was the original chassis that Aurora updated with wider rear tires, independently rotating and wider spaced front wheels, and a faster pancake armature. These cars copyright 2001 - 2004 (12 referenced from the product package) continued with the shared names Thunderjet 500, Tuff Ones, and Johnny Lightning. The new chassis had most of the chassis parts interchangeable with the original Aurora Tuff Ones.

2003 brought on the release of another line of cars, sharing the names X-Traction and Johnny Lightning with a reproduction chassis that was part for part compatible with the Aurora AF/X magnetraction chassis and pancake motor. (13 referenced from the product package) This chassis had thicker motor magnets that expanded down into openings in the bottom of the chassis, bringing the motor magnets closer to the metal electrical rails in the track. The magnets pull the car down to the track rails to give the tires more traction, giving the car more speed and higher speed cornering. Some racers liked the faster speed, but others preferred driving the non-magnetraction cars. When driving the non-magnet cars too fast into a curve the rear end of the car drifted around the corners before reaching the point of spinning out or crashing off the track, leaving the driver a danger zone they can drive hard into. The magnetraction cars did not have this drift and the driver had no warning they were in the danger zone when suddenly they crash out.

RC2

In 2004, Playing Mantis was bought by RC2 Corporation and Playing Mantis disappeared. Johnny Lightning products were then produced and distributed by RC2 in Oak Brook, Illinois, a suburb of Chicago. RC2 started as Racing Champions and produced NASCAR die-cast models. Carrying over from the Playing Mantis era was designer and author Mac Ragan[3] who was responsible for many of the popular models and had written a comprehensive guide to Johnny Lightning cars called Tomart's Price Guide to Johnny Lightning Vehicles (2001).[4] Ragan and Tom Lowe were inducted into the Diecast Hall of Fame in 2010.[5]

In 2005 RC2 brought in a popular automotive and die-cast designer, Eric Tscherne. Tscherne previously worked for Mattel's Hot Wheels brand and Jada Toys. Tscherne was inducted into the Diecast Hall of Fame in 2011.[6]

Johnny Lightning received a major overhaul of its image in 2006. A new clamshell style package arrived stores in January 2007 with the release of the new Johnny Retro series. A new logo treatment was also introduced and the logo and package design were products of a partnership with Design Force and directed by Tscherne among others. Additional overhauling of the brand included updating many of the long-time collector favorite series like Classic Gold and Muscle Cars which received new packaging graphics developed in the West Coast office by Jeremy Cox and Tscherne. A large price increase coincided with the new package, leaving many collectors upset with RC2's management and decision making associated with the beloved Johnny Lightning brand. In September 2007 Mac Ragan left RC2 for Greenlight Toys.[7] Tom Zahorsky remained the Johnny Lightning design manager until RC2 discontinued production in 2013. Zahorsky no longer works for RC2/Tomy.

For a time, Johnny Lightning vehicles were sold by Learning Curve Inc., formerly known as RC2. In 2007 Johnny Lightning expanded to offer more than just adult collectibles by introducing Battle Wheels. Battle Wheels is a line of remote controlled robots that battle one another. They also introduced the world's first transforming RC vehicle the V_BOT.

Tomy

In 2011, the Japanese toy company Tomy bought RC2 Corp., acquired the Johnny Lightning line, and for a while sold Johnny Lightning cars in the U.S. with the TOMY logo on the packages.[8][9] However, in 2013 Tomy Toys announced it would no longer produce the Johnny Lightning brand and it was discontinued.[10]

Round 2: Johnny Lightning relaunch

In January 2016, three years after its second disappearance from the market, the Johnny Lightning die-cast brand was relaunched once again by Thomas Lowe and his Round 2 toy company which also produces the Auto World and Racing Champions brands of die-cast cars.[11] Although Johnny Lightning cars are now made by Round 2 (under license from TOMY International), the Playing Mantis logo returned to the front of Johnny Lightning packaging for continuity with the previously produced Playing Mantis Johnny Lightning cars. In addition, Tom Lowe hired four original Playing Mantis designers[11] to work on the Johnny Lightning line: Tony Karamitsos, Mike Groothuis, Mac Ragan, and Scott Johnson (of Pitcock Design).

References

  1. ^ Ragan, Mac (2001). Tomart's Price Guide to Johnny Lightning Vehicles. Dayton, Ohio: Tomart Publications. p. 4. ISBN 0-914293-50-8.
  2. ^ Dan Stearns, Standard Catalog of Diecast Vehicles, ISBN 0-87349-821-6(KP Books, Revised ed. 2005).
  3. ^ "Amazon author page: Mac Ragan". Wayback Machine. Archived from the original on 2021-10-05. Retrieved 2021-10-05.
  4. ^ Ragan, Mac (2001-05-15). Tomart's Price Guide to Johnny Lightning Vehicles. Tomart Publications. ISBN 9780914293507.
  5. ^ "Induction Years 2010 — The Diecast Hall of Fame".
  6. ^ "Induction Years 2011 — The Diecast Hall of Fame".
  7. ^ "Welcome Mac Ragan - HobbyTalk". www.hobbytalk.com. Retrieved 2016-04-05.
  8. ^ Jeff Koch, Tomy Buys RC2, Hemmings Daily, Mar. 15, 2011,
  9. ^ Tomy Buys RC2 – what will this mean for Tomica and Johnny Lightning collectors? (archived, 1 Apr 2011)
  10. ^ "Rest in Peace Johnny Lightning".
  11. ^ a b "Lightning Strikes Twice! 10 Questions with Johnny Lightning's Tom Lowe - Die Cast X". Die Cast X. 2016-01-22. Retrieved 2016-06-07.

11, From product package

12, From product package 13, From product package

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