The LiveWire, released in 2019, targets a different type of customer than their classic V-twin powered motorcycles.[6]
History
The LiveWire was first displayed to the media in June 2014. Prototypes were made available for public test rides at US Harley-Davidson dealerships later in 2014, then Europe and Canada in 2015.[3] The LiveWire was inspired by the "Mission R" electric superbike,[7] and the powertrains for the prototypes were developed in collaboration with its manufacturer, the electric motorcycle and electric powertrain technology company Mission Motors.[8]
As the prototype was unveiled in 2014, the motor was to be mounted longitudinally, under the frame. A bevel gear was planned to change the direction of rotation 90° to drive a gilmer belt to turn the rear wheel.[3] In the prototypes, the bevel gear gave the drivetrain a unique whirring sound, compared to the sound of a jet turbine,[9][10] or as a writer for The Verge said, "like an oversized vacuum".[11] According to Wired magazine in 2014, Mission Motors provided technical assistance on the motor controller.[4]
In January 2018, Harley-Davidson announced that the motorcycle was entering production and would hit the market in 18 months.[12] Preorders were planned for January 2019.[13] The first deliveries were made in September 2019 but were temporarily halted due to an unspecified charging issue which Harley-Davidson resolved as of October 2019.[14]
Harley-Davidson said Swiss rider Michel von Tell rode a LiveWire to an unofficial electric motorcycle distance-ridden-in-24-hours record in March 2020, covering 1,723 km (1,071 mi).[15] Von Tell, accompanied by local journalists, began in Zürich, Switzerland and rode to Stuttgart, Germany, continued along Lake Constance, and finished in Ruggell, Liechtenstein, in a total time of 23 hours and 48 minutes.[15][16] The previous record of 1,317 km (818.27 mi) was set in 2018 on an electric Zero S.[17]
This section needs to be updated. Please help update this article to reflect recent events or newly available information.(November 2019)
When the electric motorcycle concept was unveiled in 2014, it was called "the most radical departure in the 111-year history of the brand" by a Fox Sports commentator.[19] Other industry observers see the development of the LiveWire, and the potential development of an electric product or product line, as part of a shift towards "people who might not ordinarily be drawn to Harley's traditional loud, heavy, expensive motorcycles"[2] and "the product of a painful corporate revolution long in the making"[20] as Harley-Davidson uses new technology and markets to a wider customer base.[20] The Milwaukee Journal Sentinel compared the LiveWire's styling to that of former Harley-Davidson sport bike subsidiary Buell.[9]
Powersports Business said that initial customer reactions to test rides in New York in June 2014 were "overwhelmingly positive" but also noted some negative reactions to the tuning of the regenerative braking system.[23]
Jalopnik said the LiveWire, at over $29,000, is "far too expensive" given the performance, range and charge specifications.[24]
TechCrunch writer Jake Bright said the LiveWire pricing “was too damn high” but gave Harley Davidson props for an EV debut that “checked out as a legitimate e-motorcycle entrant” while “passing the sniff test” of the company’s traditional chrome and steel clientele -- “who aren’t exactly the Tesla crowd.”[25]
Description
Technical specifications include:
LiveWire test on FormulaE track, New York, 2019Motor: 105 hp (78 kW), longitudinal design,[26] 86 lb⋅ft (117 N⋅m) torque[27]
Power transmission: 90 degree gearbox with belt-driven rear wheel[26]
Cooling system: liquid, shared by motor and controller[26]
^Kastrenakes 2014 "LiveWire is nearly impossible to hear when out among New York City traffic. When revved indoors, however, it lets off a high-pitched whine that sounds more like an oversized vacuum than a vehicle."
^Nunez 2014 "Expect a full promotional blitz next year as Harley-Davidson gauges reaction to its radical new concept by putting it in front of a massive, global audience of moviegoers."
