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Revision as of 09:40, 4 April 2019
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| Product type | Laundry detergent |
|---|---|
| Owner | Unilever (except North America), Sun Products (North America) |
| Country | United Kingdom |
| Introduced | 1952 |
| Related brands | Rinso |
| Markets | Worldwide |
Surf (known as Drive in Australia and New Zealand; and Sunil in the Netherlands) is a brand of laundry detergent made by Unilever. For the Northern American market, the brand is owned by Sun Products (a subsidiary of Henkel) since 2008.[1]
The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers in the United Kingdom. Surf was introduced in the United States in 1959 after Rinso, which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.[citation needed]
References
- ^ "Vestar Capital Partners to acquire Unilever laundry business in U.S., Canada and Puerto Rico for $1.45 billion". Business Wire. 28 July 2008. Retrieved 5 April 2018.
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