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'''Beyond Good''', formerly known as Madécasse, is a Brooklyn-based chocolate and vanilla company. It was established in 2006 by two [[Peace Corps]] volunteers who served in [[Madagascar]]. The company sells a range of single-origin chocolate bars and vanilla products sourced from the island of Madagascar. It introduced a new line of [[Uganda]]n chocolate bars in early 2020.<ref>{{Cite web|last=Good|first=Beyond|date=2020-01-16|title=Beyond Good Sweetens its Offering with Three New Chocolate Bars|url=https://www.globenewswire.com/news-release/2020/01/16/1971713/0/en/Beyond-Good-Sweetens-its-Offering-with-Three-New-Chocolate-Bars.html|access-date=2021-04-07|website=GlobeNewswire News Room|language=en}}</ref> All of their cocoa is certified [[direct trade]] and is sourced directly from Malagasy and Ugandan cocoa farmers. For several years, Beyond Good worked with a local chocolate producer in [[Antananarivo]] before moving its production facility to Madagascar and [[Europe]].{{citation needed|date=May 2020}}
'''Beyond Good''', formerly known as Madécasse, is a Brooklyn-based chocolate and vanilla company. It was established in 2006 by two [[Peace Corps]] volunteers who served in [[Madagascar]]. The company sells a range of single-origin chocolate bars and vanilla products sourced from the island of Madagascar. It introduced a new line of [[Uganda]]n chocolate bars in early 2020.<ref>{{Cite web|last=Good|first=Beyond|date=2020-01-16|title=Beyond Good Sweetens its Offering with Three New Chocolate Bars|url=https://www.globenewswire.com/news-release/2020/01/16/1971713/0/en/Beyond-Good-Sweetens-its-Offering-with-Three-New-Chocolate-Bars.html|access-date=2021-04-07|website=GlobeNewswire News Room|language=en}}</ref> All of their cocoa is certified [[direct trade]] and is sourced directly from Malagasy and Ugandan cocoa farmers. For several years, Beyond Good worked with a local chocolate producer in [[Antananarivo]] before moving its production facility to Madagascar and [[Europe]].<ref>{{Cite web |last=confectionerynews.com |date=2020-03-11 |title=Beyond Good expands production opening a factory in Africa |url=https://www.confectionerynews.com/Article/2020/03/11/Beyond-Good-expands-production-opening-a-factory-in-Africa |access-date=2023-09-16 |website=confectionerynews.com |language=en-GB}}</ref>


==History==
==History==

Revision as of 23:37, 16 September 2023

Beyond Good
Company typePrivate
IndustryFoods
Founded2007
FounderTim McCollum, Brett Beach
Headquarters
Brooklyn, New York
,
United States
Websitebeyondgood.com

Beyond Good, formerly known as Madécasse, is a Brooklyn-based chocolate and vanilla company. It was established in 2006 by two Peace Corps volunteers who served in Madagascar. The company sells a range of single-origin chocolate bars and vanilla products sourced from the island of Madagascar. It introduced a new line of Ugandan chocolate bars in early 2020.[1] All of their cocoa is certified direct trade and is sourced directly from Malagasy and Ugandan cocoa farmers. For several years, Beyond Good worked with a local chocolate producer in Antananarivo before moving its production facility to Madagascar and Europe.[2]

History

Beyond Good founders Brett Beach and Tim McCollum met while serving as Peace Corps volunteers in Madagascar. After spending eight years on the island, McCollum and Beach recognized the need for a business model that worked toward impactful social and environmental change.[3] Cocoa had always been a major export of Madagascar, but very little chocolate was being produced on the island, much like the rest of Africa. Furthermore, even though the continent was growing over 65% of the world's cocoa, less than 1% of the world's chocolate was being produced there.[4] Beach and McCollum were determined to have an impact on the island and created a business model to produce chocolate on the island so that the majority of the economic benefit would stay within the country.[5] They reunited back in the United States and started the company at Beach's residence in Lawrence, Kansas.[4]

They partnered with cocoa farmers of the Ezaka Cooperative, from a remote area of Madagascar.[6] The company initially had trouble meeting the quality standards of the United States, as the cocoa beans needed more fermentation and drying.[4] The farmers received training, equipment was purchased, and a bonus program for the company was developed.[6] Since the company established a consistent process for producing high-quality cocoa, it has received critical acclaim for its chocolates. According to Malagasy-born Michaël Chauveau, Director of Operations in Madagascar, Beyond Good partnered with a factory on the island that has steadily increased its production outcome.[4] As the company expanded, it partnered with more farming cooperatives to meet the rising demand.[4]

There was room for growth in other markets besides chocolate, as Madagascar provided 60% of the world's vanilla beans.[7] Beyond Good exports vanilla beans and extracts from Madagascar to replicate the effect that they have with their chocolate bars in the vanilla sector.[4] Currently, Beyond Good has offices in Brooklyn, managed by McCollum, and Madagascar.

In January 2020, the company officially changed its name from Madécasse to Beyond Good.[8]

Recognition

In 2010, Beyond Good made its way to the 40 Under 40 list of people changing how Americans eat and drink by Food and wine.[9] In 2011, it was listed as one of the World's 50 Most Innovative Companies by Fast Company.[10] Beyond Good was named a Leader of Global Change in 2012 by the United Nations and Foundation for Social Change.[11] In the same year, the brand also won the Good Food Award in the Chocolate category.[12] In 2022, it received the Good Egg Award on the 2022 Chocolate Scorecard for its work with human rights and environmental issues such as traceability and transparency, living income, child labor, deforestation and climate, agroforestry , and agrochemical management.[13]

References

  1. ^ Good, Beyond (2020-01-16). "Beyond Good Sweetens its Offering with Three New Chocolate Bars". GlobeNewswire News Room. Retrieved 2021-04-07.
  2. ^ confectionerynews.com (2020-03-11). "Beyond Good expands production opening a factory in Africa". confectionerynews.com. Retrieved 2023-09-16.
  3. ^ Dugan, Owen "Made in Madagascar", Wine Spectator, Los Angeles, 31 May 2010.
  4. ^ a b c d e f Watkins, Tate "Cuckoo for Cocoa Processing: Making Chocolate—Not Just Picking It—Helps Madagascar Develop", Good Business 7 February 2012.
  5. ^ Follmer, Max "Madecasse Takes Bitter out of Chocolate Sweetness" Archived 2012-05-02 at the Wayback Machine, Take Part March 1, 2011
  6. ^ a b "Creating Change through Chocolate" Archived 2012-11-30 at the Wayback Machine PCC Natural Markets
  7. ^ "Fair Trade Vanilla: Anything but Plain" Good Business 31 May 2011
  8. ^ "Madécasse rebrands as Beyond Good". www.candyindustry.com. Retrieved 2021-04-07.
  9. ^ Wheelock, Katherine "40 Big Thinkers 40 & Under", Food & Wine, November 2010.
  10. ^ "50 Most Innovative Companies – Madecasse" Fast Company March 2011
  11. ^ "2012 Global Conference for Social Change list of speakers" Archived 2015-05-28 at the Wayback Machine Foundation for Social Change
  12. ^ "2011 Good Food Awards Chocolate Winner" Archived 2011-12-04 at the Wayback Machine Seedling Projects
  13. ^ "2022 Chocolate Scorecard" (PDF). Chocolate Scorecard.
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