Zillow: Difference between revisions

Zillow Group, Inc.
	Logo used since 2019
	Headquarters in Seattle
Company type	Public
Traded as	Nasdaq: Z (Class C); Nasdaq: ZG (Class A); Russell 1000 components (Z and ZG);
Industry	Real estate
Founded	February 8, 2006; 18 years ago
Founders	Rich Barton; Lloyd Frink; Spencer Rascoff;
Headquarters	Russell Investments Center, Seattle, Washington, U.S.
Key people	Jeremy Wacksman (CEO); Rich Barton (Co-executive chairman); Lloyd Frink (Co-executive chairman); Susan Daimler (President);
Revenue	US$1.95 billion (2023)
Operating income	−US$270 million (2023)
Net income	−US$158 million (2023)
Total assets	US$6.65 billion (2023)
Total equity	US$4.53 billion (2023)
Number of employees	6,263 (2023)
Subsidiaries	HotPads; StreetEasy; Trulia;
ASN	18888
Website	zillow.com
	Footnotes / references;

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Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006^[4] by co-executive chairmen Rich Barton^[5] and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer Rascoff, a co-founder of Hotwire.com; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current technology leadership advisor.^[6]

History

Early history

Rich Barton got the inspiration for Zillow while at Microsoft, where he had founded Expedia.com from within the company.^[7]^[8]^[9] Barton believed that a consumer-facing site could transform the real estate industry in the same way that Expedia had the travel industry.^[8]^[9]^[10] Barton told the Seattle Post-Intelligencer, "the web [had] been around for now 9 years or 10 years, but still I couldn't get pictures of homes and complete listings and prices and addresses." "We were trying to answer a simple question. What is that house worth? What should we offer if we wanted to buy it?"^[11]

In December 2004, Zillow was incorporated in Washington.^[12]^[13] Barton and co-founder Lloyd Frink, a former Expedia executive, self-funded the company, which operated out of a downtown Seattle office with 20 employees.^[10]

Zillow's website was launched on February 8, 2006, and included a home-valuation tool that anyone could use.^[14]^[15]^[16] Other features at the time included information about home sale history and charts and graphs comparing home value appreciation with other towns or states.^[16] The site crashed on the morning it launched because its servers were unable to handle the volume of traffic.^[15]^[16]

In July 2006, Zillow announced a $25 million second-round investment.^[17] By then the company had grown to 118 employees.^[17] In December of that year, the Zillow website included features allowing users to put homes for sale online.^[18]

Expansion and growth

In April 2008, Zillow launched a mortgage marketplace.^[19]^[20] Later that month, the Zillow iPhone app was released.^[21]^[22] Apps for Android and Windows Mobile soon followed.^[23]

In 2010, Zillow became profitable for the first time.^[23] In September of that same year, Spencer Rascoff was named CEO of the company.^[23]^[24] Rascoff was formerly Zillow's COO and VP of marketing, and before that had been at Expedia.^[23] Rich Barton stayed as executive chairman.^[23]^[24]

Rascoff has previously expressed a desire for Zillow to go public.^[25] On April 18, 2011, Zillow filed for a $5.1 million initial public offering.^[26]^[27] On July 20, the company began trading under the symbol “Z” on the Nasdaq stock market.^[28]^[29]^[30]

Zillow made its first acquisition in 2011 by purchasing Postlets, a digital real estate listing and distribution platform.^[31]^[20]^[32] Several more acquisitions of online real estate companies followed, with Zillow purchasing Rentjuice and Hotpads in 2012,^[33]^[34] StreetEasy in 2013,^[35] and Trulia, a major competitor, in 2015 in a $2.5 billion deal.^[36]^[32]

2015 to present

Following the Trulia acquisition, Zillow began operating under the name Zillow Group, which comprised four real estate brands: Zillow, Trulia, StreetEasy, and HotPads.^[36]^[37]

In April 2018, Zillow announced it would begin buying and selling homes through a new business, Zillow Offers, in partnerships with local brokerages and agents.^[38] In June of that same year, Zillow signed a partnership with Century 21 Canada to begin listing Canadian properties on the site, marking the first country outside the United States to be covered by the company.^[39]

In February 2019, Rich Barton returned to the CEO role, replacing Rascoff.^[40]^[14] In May of that year, the company announced it would be expanding its home-buying business, Zillow Offers, to new markets.^[41]

In February 2020, Zillow's stock was up 18% after hitting a four-year low.^[42] In March of the same year, the company announced a cut in expenses by 25%, and paused hiring due to the COVID-19 pandemic.^[42] In July 2020, Zillow became one of the first companies to let employees keep working from home indefinitely.^[43]^[44] In March 2021, Zillow stated it had hired about 1,500 employees over the past twelve months.^[45] The company then announced plans to increase the workforce by 40% by hiring more than 2,000 employees nationwide by the end of the year.^[45]

In November 2021, CEO Barton announced the company would shutter the home-buying part of the business, sell its existing inventory, and lay off 25% of its employees.^[46] When Barton announced the company would cease purchasing homes, Zillow owned about 7,000 houses.^[47] The division responsible for acquiring and selling homes, Zillow Offers, resulted in the company losing $420 million in the third quarter of 2021.^[48]

In September 2024, Zillow announced it will be partnering with First Street, a leader in climate risk financial modeling, to introduce a new Climate Risk Score to help home shoppers assess potential climate-related risks for properties. This score evaluates risks such as flooding, wildfires, and extreme heat, providing transparency and enabling buyers to make more informed decisions. The feature is part of Zillow's ongoing effort to enhance the home-buying experience by integrating relevant environmental data.^[49]

Business model

Zillow Group Inc is a real estate marketplace company^[50]^[51] that provides information and services related to selling, buying, renting, and financing through its platform, which is accessible through a website and mobile application.^[52]^[53]^[54] In 2022 the company announced a "housing super app" business strategy in which the Zillow platform would facilitate all components of the home buying, selling, and renting process, from initial property searches to closing to moving.^[55]^[56]^[57] This new business model is structured around five pillars of growth: touring, financing, expanding seller solutions, enhancing partner network, and integrating services.^[58]^[55]^[54] Zillow executives have stated that by focusing on these growth metrics, the company can increase both the total number of customer transactions and the revenue per customer transaction.^[55]^[54]

Before 2023, Zillow's business operations were organized into three segments: Internet, Media, and Technology (“IMT”), Mortgages, and Homes.^[59]^[60]^[61]

Acquisitions

Zillow has pursued acquisitions of companies that serve to expand its user base, provide new assets and services, or generally accelerate growth.^[62]^[63]^[64] The company made its first acquisition in 2011 when it purchased Postlets, a digital real estate listing and distribution platform.^[62]^[31] In 2015, Zillow purchased Trulia, a major competitor, in a $2.5 billion deal.^[62]^[36] At that time, Zillow and Trulia combined to account for 70 percent of online real estate searches.^[62]^[65]

Year	Notable acquisitions
2020s	ShowingTime,^[66] VRX Media,^[67] Follow up boss^[68]
2010s	Dotloop,^[69] HotPads,^[34] Mortgage Lenders of America,^[70] Naked Apartments,^[71] RentJuice,^[33] StreetEasy,^[35] Trulia^[36]

Services

Zillow's web and mobile platform offers real estate-related services for buying, selling, renting, and financing.^[72] Zillow notes that many customers utilize multiple services simultaneously, as home sellers are often buying at the same time and many renters are also investigating ownership options.^[59]

Nearly all of Zillow's online services are structured around real estate listings, and the web and mobile platform's functionality reflects this.^[73] As of 2023, Zillow had 160 million properties listed in its database.^[74] Zillow receives property information from numerous sources, including multiple listing service feeds published by realtor associations,^[75] county records, tax data, and mortgage information.^[76]

Buyer services

Zillow allows home buyers to search for properties by location, total price, features, and other criteria.^[77] Users may also view properties not currently on the market as part of the research process.^[78] Zillow connects buyers with local real estate agents through their Zillow Premier Agent program.^[79]

Seller services

Zillow provides sellers with an estimate of home value, referred to as a "Zestimate", based on a range of information available through public records, including sales of comparable houses in a neighborhood.^[80] Users can compare their Zestimate to prices of actual home sales in their region or neighborhood. ^[80]

Zillow also connects sellers with local real estate agents, who can perform additional market analysis, such as appraisals, to determine home value and consult on home improvements to maximize value.^[81] Sellers and agents can both use Zillow's suite listings tools, which facilitate interactive and 3D floor plans enabled by AI features.^[82] Agents also have access to professional photography and media services.^[83]

Sellers can also use Zillow to request cash offers from Opendoor.^[84]^[85]

Renter services

Zillow allows renters to apply for apartments and pay rent through its platform.^[86] Landlords can also use the platform to process applications, conduct background and credit checks, and accept payments.^[86]

Financing services

Zillow's affiliate lender, Zillow Home Loans, offers mortgage loans and refinance options.^[87] and information about down payment assistance programs.^[88]

Zestimate

Zillow determines an estimate, also known as a "Zestimate", for a home based on a range of publicly available information, including sales of comparable houses in a neighborhood. According to Zillow, the Zestimate is a starting point in determining a home's value.^[89]^[90] The accuracy of the Zestimate varies by location depending on how much information is publicly available, but Zillow allows users to check the accuracy of Zestimates in their region against actual sales.^[89]

In March 2011, Zillow released Rent Zestimates, which provides estimated rent prices for 90 million homes.^[91]

On June 14, 2011, Zillow changed the algorithm used to calculate Zestimates. In addition to changing the current Zestimate for millions of homes throughout the country, Zillow changed historical Zestimate value information dating back to 2006.^[92]

On June 15, 2021, Zillow reported that it updated how it calculates the Zestimate for off-market homes, to be more responsive to local trends and seasonality that may affect a home’s market value and includes even more historical data to improve accuracy.^[93]

Accuracy

In 2007, The Wall Street Journal studied the accuracy of Zillow's estimates and found that they "often are very good, frequently within a few percentage points of the actual price paid. But when Zillow is bad, it can be terrible."^[94]

In October 2006, the National Community Reinvestment Coalition filed a complaint with the Federal Trade Commission^[95] stating that Zillow was "intentionally misleading consumers and real estate professionals to rely upon the accuracy of its valuation services despite the full knowledge of the company officials that their valuation Automated Valuation Model (AVM) mechanism is highly inaccurate and misleading." In a letter dated May 4, 2007, the FTC elected not to investigate this complaint,^[96] which was later withdrawn by the NCRC.^{[citation needed]}

Using data published on the Zillow website, the typical Zestimate error in the United States in July 2016 was $14,000.^[97]

Controversy and lawsuits

While factors contributing to estimates are described elsewhere, Zillow seemingly overemphasizes home square footage as the major metric driving property valuation. This method may not be unique to Zillow, but unduly distorts value expectations.^[98] Listings in areas where land is priced at high premiums often reflect an identical Zillow estimate to that of nearby homes with comparable interior square footage, but where the home might be decades older. Condition, age of home, special features, and proximity to nuisances are insufficiently factored into the estimate. Zillow has made some effort to add balance by including an option for owners to provide their own value estimate, but these figures can be similarly unreliable as being opinion instead of quantifiable.

In 2014, Zillow faced several lawsuits from former employees at the Zillow operation in Irvine, California, alleging violations of California Labor Code and California Business and Professions Code.^[99] On February 26, 2016, the U.S. District Court for the Central District of California certified the class to include anyone who worked as an inside sales consultant at Zillow between November 2010 and January 2015.^[100] Among the numerous allegations brought by high-profile attorneys Bobby Samini and Mark Geragos, Zillow is accused of failing to pay wages, failing to pay overtime pay, and failing to provide meal and rest breaks. Zillow responded: "the narrative being pushed by this law firm through their multiple lawsuits is completely inconsistent with those who know and work with Zillow...the behavior described does not accurately depict our culture or the 1,200 Zillow employees."^[101]

In addition, Samini and Geragos represented a former Zillow employee in a sexual harassment action against the company, alleging "sexual torture"^[102] and "the most heinous acts of sexual harassment imaginable".^[103] According to the lawsuit, Zillow's Southern California office represents an "adult frat house where sexual harassment and misconduct are normalized, condoned, and promoted by male managers."^[102] Based on the allegations against the company, Samini has called Zillow a "modern day Animal House."^[104] On May 5, 2016, Zillow settled the action for an undisclosed amount, without admitting any wrongdoing.^[105]

In 2017, Zillow sent a cease-and-desist letter to Kate Wagner, the author of McMansion Hell, a blog that lampooned the presentations of luxury homes found on the site.^[106]^[107] Wagner was represented by the Electronic Frontier Foundation. Zillow later released a statement saying it had "decided against moving forward with legal action" on the matter.^[108]

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^ Lardinois, Frederic (February 3, 2016). "Zillow Gets Naked". TechCrunch. Archived from the original on June 26, 2023. Retrieved June 5, 2023.
^ Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. ISBN 978-1-137-37879-8. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them.
^ Manko, Barbara A. (2022). "Teaching user-friendly web design: A case study on Zillow.com in the real estate industry". Journal of Information Technology. 12 (1): 38. doi:10.1177/20438869211002201. Retrieved June 5, 2023. For an organization's redesign to impact its users positively, the designer and others responsible for creating its online presence must consider both the content, especially including the functionality of search tools in the case of real estate, and the visual elements of their website's navigation
^ "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2024. p. 3. Retrieved March 1, 2024. At the core of Zillow is our living database of approximately 160 million U.S. homes
^ Blake, Matthew (June 10, 2021). "Judge rules for Zillow in REX antitrust lawsuit". HousingWire. Retrieved June 5, 2023. The case stems from Zillow changing how it collects the home listings information it publicly displays. The company moved late last year from syndication agreements with various parties to getting Internet data display, or IDX, feeds from Multiple Listings Services that are operated by the NAR.
^ "ZILLOW MARKET DATA: HOW INVESTORS CAN USE IT FOR THEIR MARKET RESEARCH". Mashvisor. March 16, 2022. Retrieved October 6, 2023.
^ Alexander Loukissas, Yanni (April 5, 2019). All Data Are Local: Thinking Critically in a Data-Driven Society. MIT Press. p. 132. ISBN 978-0-262-35222-2. Retrieved June 5, 2023. Above the map is a search bar with filters for listing type, price, number of beds, and more that can be applied to further narrow the number of listings displayed
^ Jean Fasolo, Pamela (May 2016). "Using Crowd Sourcing to Change the Real Estate Landscape" (PDF). University of Baltimore. p. 8. Retrieved June 5, 2023. Zillow is unique because rather than using a database of only properties for sale or rent in the MLS system for browsing and viewing purposes, there is a more robust databases of all properties, including those not currently on the market
^ Bottorff, Cassie (May 5, 2023). "What Is Zillow Premier Agent & How Does It Work?". Forbes Advisor. Retrieved October 6, 2023.
^ ^a ^b Howell, David. "How accurate is Zillow's Zestimate? Not very, says one Washington-area agent". Washington Post. Archived from the original on 2020-04-23. Retrieved 2020-03-13. Some of that information can come from sites like Zillow that offer what's called an "automated valuation model" — AVM for short — that purportedly present a great estimate of the current market value of millions of homes. It's cool technology, amassing an enormous amount of information from publicly available sources in one place that is then scrubbed through very sophisticated algorithms to predict value.
^ Joanna Green; Russell Walker (2017). "Neighborhood Watch: The Rise of Zillow". Kellogg School of Management. Retrieved June 5, 2023.
^ Cooper, Gael (June 30, 2023). "Zillow Launches AI-Powered Virtual Home Tours". CNET. Retrieved October 6, 2023. Real estate company Zillow is using artificial intelligence to create a new, immersive listing format on its website.
^ Han, Brooklee (January 18, 2023). "OZillow Group's ShowingTime+ plans to up agents' marketing game". Real Trends. Retrieved June 5, 2023.
^ Han, Brooklee (March 17, 2023). "Opendoor and Zillow expand their partnership". Real Trends. Retrieved June 5, 2023.
^ Sopher, Brooklee (August 4, 2022). "After ditching home-buying business, Zillow Group partners with rival Opendoor". Geek Wire. Retrieved June 5, 2023.
^ ^a ^b Hinchliffe, Emma (July 31, 2018). "Zillow now lets you apply for apartments, pay rent online". Inman. Retrieved October 6, 2023. The listing giant has unveiled a new set of tools letting prospective renters apply to multiple apartments with one form and pay rent directly from the website
^ Jackson, Jhoni (July 31, 2018). "Zillow Review: Mortgage Refinance". Money. Money Group , LLC. Retrieved October 12, 2022.
^ Lerner, Michele (December 21, 2021). "Zillow partners with housing group to make down payment assistance programs more accessible". Washington Post. Retrieved June 20, 2023.
^ ^a ^b Harney, Kenneth R. "Which is more accurate: Zillow's Zestimate or Redfin's Estimate?". Washington Post. Archived from the original on 2020-04-18. Retrieved 2020-03-12.
^ Howell, David. "How accurate is Zillow's Zestimate? Not very, says one Washington-area agent". Washington Post. Archived from the original on 2020-04-23. Retrieved 2020-03-13.
^ "Zillow's Rent Zestimates to provide rent prices for 90 million homes". VentureBeat. 2011-03-10. Archived from the original on 2013-10-03. Retrieved 2013-09-29.
^ Whelan, Robbie (2011-07-06). "Zillow 'Zestimate' Shifts, Prompting Howls". WSJ. Archived from the original on 2016-08-21. Retrieved 2020-03-13.
^ Zillow. "Twitter Post". Twitter. Archived from the original on 2021-07-20. Retrieved 2021-07-20.
^ Hagerty, James R. "How Good Are Zillow's Estimates?" Archived 2017-08-09 at the Wayback Machine, The Wall Street Journal, 2007-02-14. Retrieved on 2009-02-25.
^ "Federal Trade Commission Complaint" (PDF). Archived from the original (PDF) on July 1, 2007.
^ "FTC_NCRC_Zillow.pdf" (PDF). Archived (PDF) from the original on 2011-07-27. Retrieved 2010-08-13.
^ "Zillow Zestimate Accuracy Chart". Real Estate Decoded. 2016-07-08. Archived from the original on 2016-07-24. Retrieved 21 July 2016.
^ Harney, Kenneth R. (February 8, 2015). "Inaccurate Zillow 'Zestimates' a source of conflict over home prices". Los Angeles Times. Archived from the original on February 28, 2018. Retrieved February 27, 2018.
^ "Zillow Escapes Worker's $5M OT Class Action Under Landers – Law360". www.law360.com. Archived from the original on 2016-06-24. Retrieved 2016-07-09.
^ "Class Action Certified As to Zillow Consultants for Unpaid Overtime – Chicago Business Litigation Lawyer Blog". 2016-03-28. Archived from the original on 2016-10-11. Retrieved 2016-07-09.
^ "Zillow's alleged "frat house" culture leads to new lawsuit". Fortune. Archived from the original on 6 December 2014. Retrieved 5 December 2014.
^ ^a ^b "Mark Geragos: More Zillow employees victims of sexual harassment". www.housingwire.com. 2014-12-03. Archived from the original on 2016-08-15. Retrieved 2016-07-09.
^ "Zillow settles sexual harassment lawsuit". www.housingwire.com. 2016-06-04. Archived from the original on 2016-07-12. Retrieved 2016-07-09.
^ "Zillow Is a 'Modern Day Animal House': Attorney Samini". Bloomberg.com. 4 December 2014. Archived from the original on 2016-05-07. Retrieved 2016-07-09.
^ "Zillow settles lawsuits regarding employees at Irvine sales office – L.A. Biz". Archived from the original on 2016-06-24. Retrieved 2016-07-09.
^ Dalrymple II, Jim (June 26, 2017). "A 23-Year-Old Woman Shut Down Her Real Estate Blog After Zillow Threatened Her". Buzzfeed. Archived from the original on June 28, 2017. Retrieved June 28, 2017.
^ Brown, Jennings (June 28, 2017). "Zillow Sends Cease and Desist Letter to McMansion Hell, the Architectural Criticism Blog We Need Right Now [Updated]". Gizmodo. Archived from the original on June 27, 2017. Retrieved June 28, 2017.
^ Nazer, Daniel (June 29, 2017). "McMansion Hell Responds to Zillow's Unfounded Legal Claims". Electronic Frontier Foundation. Archived from the original on March 5, 2018. Retrieved March 9, 2018.

External links

Official website
Business data for Zillow Group, Inc. Class C Stock:
Business data for Zillow Group, Inc. Class A Stock:

[10-K-1] "Zillow 2023 Form 10-K Annual Report". U.S. Securities and Exchange Commission. February 15, 2024. Retrieved February 15, 2024.

[leadership-2] Groover, Heidi (August 7, 2024). "Seattle-based Zillow names new CEO". The Seattle Times. Archived from the original on August 8, 2024.

[susan_daimler-3] Solomont, E.B. (February 24, 2021). "Zillow Names Susan Daimler As President". The Real Deal. Archived from the original on April 26, 2023. Retrieved April 26, 2023.

[4] "Experience". Perkins Coie LLP. Archived from the original on 3 March 2022. Retrieved 3 March 2022.

[lerman2014-5] Lerman, Rachel (10 December 2014). "Zillow CEO Spencer Rascoff gets book deal with major New York publisher". Puget Sound Business Journal. Archived from the original on 16 December 2014. Retrieved 12 December 2014.

[6] Sharf, Samantha. "Extreme Makeover: Rich Barton Has a $700 Million Stake In Zillow and Plans to Turn It Into a Home-Flipping Machine". Forbes. Archived from the original on 7 May 2021. Retrieved 3 July 2020.

[Copeland2013-7] Copeland, Michael V. (June 10, 2013). "The Man Who Escaped Microsoft and Took a Whole Company With Him". WIRED. Archived from the original on July 29, 2017. Retrieved May 2, 2023.

[Stewart2016-8] Stewart, Ashley (November 11, 2010). "Expedia and Zillow founder Rich Barton explains his 'power to the people' business model". Puget Sound Business Journal. American City Business Journals. Archived from the original on December 5, 2022. Retrieved May 2, 2023.

[Gaz2021-9] Raz, Guy (June 14, 2021). "Expedia & Zillow: Rich Barton". NPR. Archived from the original on February 2, 2023. Retrieved May 2, 2023.

[Cook2005-10] Cook, John (April 12, 2005). "Expedia founder sold on real estate idea". Seattle Post-Intelligencer. Hearst Corporation. Archived from the original on November 28, 2022. Retrieved May 2, 2023.

[Gaz2021Quote-11] Raz, Guy (June 14, 2021). "Expedia & Zillow: Rich Barton". NPR. Archived from the original on July 4, 2023. Retrieved May 2, 2023. 'Like it's 2005. And the web has been around for now nine years or 10 years, but still I couldn't get pictures of homes and complete listings and prices and addresses even like, I couldn't get the address of a home I was shopping for online. It was just obvious to us. We were trying to answer a simple question. What is that house worth? What should we offer if we wanted to buy it?'

[Pryne2011-12] Pryne, Eric (April 18, 2011). "Zillow reveals financial details as it files to go public". The Seattle Times. Retrieved May 2, 2023.

[SECQuote-13] "Form S-1". Securities Exchange Commission. April 18, 2011. Archived from the original on March 28, 2023. Retrieved May 2, 2023. Zillow, Inc. was incorporated in Washington in December 2004.

[Sharf-14] Sharf, Samantha. "Extreme Makeover: Rich Barton Has A $700 Million Stake In Zillow And Plans To Turn It Into A Home-Flipping Machine". Forbes. Archived from the original on 2021-05-07. Retrieved 2020-04-15.

[Cook2006-15] Cook, John (February 8, 2006). "Zillow swamped, crashes". Seattle Post-Intelligencer. Hearst Corporation. Archived from the original on August 8, 2020. Retrieved May 2, 2023.

[Saracevic-16] Saracevic, Alan T. (February 12, 2006). "Zillow: Pornography for the real estate-obsessed". San Francisco Chronicle. Hearst Corporation. Archived from the original on March 31, 2023. Retrieved May 2, 2023.

[Bruene-17] Bruene, Jim (July 26, 2006). "Zillow Opens "Financing" Area; Lands $25 Million in VC". Finovate. Archived from the original on July 4, 2023. Retrieved May 2, 2023.

[Christie-18] Christie, Les (December 7, 2006). "Home challenge: Make me move!". CNNMoney.com. Cable News Network – via Nexis. The Web site Zillow.com, most known for its "Zestimate" price valuations for nearly 70 million homes, launched several new services for home sellers Thursday. Sellers can now post their homes for sale at Zillow - free of charge. Sellers can add details to a page that already includes basic details, such as square footage, number of beds and baths and sales history.

[Mills2008-19] Mills, Elinor (April 2, 2011). "Zillow launches 'Mortgage Marketplace'". CNET. Archived from the original on July 4, 2023. Retrieved May 2, 2023.

[Rao2011-20] Rao, Leena (April 11, 2011). "Zillow Buys Real Estate Listings Creation And Distribution Tool Postlets". TechCrunch. Archived from the original on February 5, 2023. Retrieved May 2, 2023.

[Ricketts2009-21] Ricketts, Camille (April 29, 2009). "Zillow iPhone app tells you how much that house you just passed costs". New York Times. Archived from the original on July 4, 2023. Retrieved May 2, 2023.

[O'Brien2009-22] O'Brien, Jeffrey (May 13, 2009). "The wizards of apps". Fortune Magazine. Archived from the original on January 26, 2021. Retrieved May 2, 2023 – via CNN Money.

[Reisinger2010-23] Reisinger, Don (September 14, 2010). "Zillow appoints new CEO, talks growth". CNET. Archived from the original on April 10, 2021. Retrieved May 2, 2023.

[Sharf2020-24] Sharf, Samantha. "Zillow Founder Rich Barton Is a Billionaire One Year After Taking Back the Company". Forbes. Archived from the original on 2020-05-15. Retrieved 2020-04-15.

[Mullaney2010-25] Mullaney, Tim (January 14, 2010). "Zillow aims for IPO in 2011". The Seattle Times. Retrieved May 2, 2023.

[Reuters2011-26] "UPDATE 1-Zillow files for IPO of up to $51.8 million". Reuters. April 18, 2011. Archived from the original on July 4, 2023. Retrieved May 2, 2023.

[Pepitone2011-27] "Zillow files for $52 million IPO". CNN Money. April 18, 2011. Archived from the original on March 23, 2023. Retrieved May 2, 2023.

[RaoTC2011-28] Rao, Leena (July 19, 2011). "Zillow Prices IPO At $20 Per Share, Now Valued At Nearly $540 Million". TechCrunch. Archived from the original on February 3, 2023. Retrieved May 2, 2023.

[Owles-29] Owles, Eric; Roose, Kevin (July 20, 2011). "Zillow Soars 79% in Its Debut on Nasdaq". The New York Times. Archived from the original on July 4, 2023. Retrieved May 2, 2023.

[Ortutay2011-30] Ortutay, Barbara (July 21, 2011). "Zillow real estate site reaps big rewards with IPO". Associated Press. Archived from the original on December 24, 2012. Retrieved May 2, 2023.

[CookGW2011-31] Cook, John (April 11, 2011). "Zillow.com makes its first buy: Online listing service Postlets". GeekWire. Archived from the original on April 19, 2013. Retrieved May 2, 2023.

[XianlingYang-32] Shusong Ba; Xianling Yang (2016). "Internet Plus" Pathways to the Transformation of China's Property Sector. Springer Nature Singapore. ISBN 9789811016998. Archived from the original on July 4, 2023. Retrieved May 2, 2023.

[CookGW2012-33] Cook, John (May 2, 2012). "Zillow to buy RentJuice for $40M in cash, posts record revenue and profits". GeekWire. Archived from the original on December 5, 2022. Retrieved May 2, 2023.

[Grant2012-34] Grant, Rebecca (November 26, 2012). "Pass Go and collect $16M: Zillow acquires real estate marketplace HotPads". VentureBeat. Archived from the original on July 4, 2023. Retrieved May 2, 2023.

[Frier2013-35] Frier, Sarah; Levy, Ari (August 19, 2013). "Zillow Buys Real-Estate Site StreetEasy for $50 Million". Bloomberg. Archived from the original on October 5, 2022. Retrieved May 2, 2023.

[CookGW2015-36] Cook, John (February 17, 2015). "Zillow closes $2.5 billion acquisition of Trulia, plans to cut 350 staffers". GeekWire. Archived from the original on December 6, 2022. Retrieved May 2, 2023.

[INMAN-37] "Zillow closes Trulia acquisition". Inman. February 17, 2015. Archived from the original on April 1, 2023. Retrieved May 2, 2023.

[Soper-38] Soper, Taylor (April 12, 2018). "Zillow Group will start buying and selling homes, taking on Opendoor and expanding real estate footprint". Geek Wire. Archived from the original on November 10, 2021. Retrieved May 2, 2023.

[39] "Zillow to list Canadian real estate in partnership with Century 21". Financial Post. 6 June 2018. Archived from the original on 23 June 2018. Retrieved 22 June 2018.

[Salinas-40] Salinas, Sara (February 21, 2019). "Zillow CEO Spencer Rascoff is out — co-founder Rich Barton is taking over". CNBC. Archived from the original on December 2, 2022. Retrieved May 2, 2023.

[Sharf2019-41] Sharf, Samantha (May 9, 2019). "Zillow To Expand Controversial Home-Buying Business To 20 Markets Including Los Angeles, Austin And Miami". Forbes. Archived from the original on July 4, 2023. Retrieved May 2, 2023.

[TaylorSoper2020-42] "Rich Barton lays out Zillow's coronavirus playbook: Freeze hiring; cut expenses; pause home-buying". GeekWire. 2020-03-25. Archived from the original on 2020-04-04. Retrieved 2020-04-15.

[SolomontMarch2021-43] Solomont, E.B. (March 11, 2021). "Zillow to grow workforce by 40% in 2021". The Real Deal. Archived from the original on April 2, 2023. Retrieved May 2, 2023. In July, it became one of the first companies to allow most of its employees to keep working from home indefinitely.

[Schlosser-44] Schlosser, Kurt (July 29, 2020). "Zillow to allow 90% of employees to work from home indefinitely as pandemic 'debunks' old ways". GeekWire. Archived from the original on February 16, 2023. Retrieved May 2, 2023. Zillow Group introduced a new policy on Wednesday allowing about 90% of its employees the option of working from home, at least some of the time, indefinitely.

[Solomont2021-45] Solomont, E.B. (March 11, 2019). "Zillow to grow workforce by 40% in 2021". The Real Deal. Archived from the original on April 2, 2023. Retrieved May 2, 2023.

[nyt_1121-46] Rodriguez, James (2 November 2021). "Zillow just stopped flipping homes after scooping up thousands of properties over 3 years. Here's what happened". Business Insider. Archived from the original on 2 November 2021. Retrieved 3 November 2021.

[bloomberg_1121-47] Clark, Patrick (3 November 2021). "Zillow's Flipping Halt Marks Major Collapse in Housing Push". Bloomberg.com. Archived from the original on 4 November 2021. Retrieved 3 November 2021.

[48] Gandel, Stephen (2 November 2021). "Zillow, facing big losses, quits flipping houses and will lay off a quarter of its staff". The New York Times. Archived from the original on 2 November 2021. Retrieved 3 November 2021.

[49] riahnah (2024-09-26). "Zillow's new climate risk score brings transparency to home shoppers". www.zillowgroup.com. Retrieved 2024-10-18.

[Bloomberg-50] "Zillow Group Inc". Bloomberg. 2023. Archived from the original on April 27, 2022. Retrieved June 5, 2023.

[PitchBook-51] "Zillow Group Overview". PitchBook. 2023. Archived from the original on June 26, 2023. Retrieved June 5, 2023.

[Crittenden-52] Crittenden, Andrew B.; Crittenden, Victoria L.; Crittenden, William F. (2017). "Industry Transformation via Channel Disruption" (PDF). Journal of Marketing Channels. 24 (1–2): 13–26. doi:10.1080/1046669X.2017.1346974. S2CID 158799125. Archived (PDF) from the original on June 26, 2023. Retrieved June 5, 2023. Zillow is a residential listing company that exists primarily online through a webpage and mobile application. Concerning the disruption of the traditional real estate business model, Zillow was not designed to remove the personal connection between the consumer and a real estate agent. Instead, Zillow puts important property information in the hands of the buyer, educating the buyer to streamline the buying experience.

[Carayannis-53] Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. ISBN 978-1-137-37879-8. Archived from the original on July 4, 2023. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them.

[SEC2023-54] "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2023. Archived (PDF) from the original on June 26, 2023. Retrieved June 5, 2023.

[Han2023-55] Han, Brooklee (February 15, 2023). "Zillow's 'housing super app' vision takes shape". Real Trends. HW Media, LLC. Archived from the original on March 8, 2023. Retrieved March 27, 2023.

[Geekwire22-56] Soper, Taylor (2022-02-10). "Zillow shares up 16% as real estate giant reveals 'housing super app' strategy amid iBuying closure". GeekWire. Archived from the original on 2023-06-12. Retrieved 2023-06-12.

[Manfredi22-57] Manfredi, Lucas (2022-02-11). "Zillow betting big on 'housing super app'". FOXBusiness. Archived from the original on 2023-05-31. Retrieved 2023-06-12.

[Han2022-58] Han, Brooklee (August 4, 2022). "Zillow pegs "Five Pillars" as key to future growth". Real Trends. HW Media, LLC. Archived from the original on June 26, 2023. Retrieved June 5, 2023.

[SEC2023quote-59] "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2023. Archived (PDF) from the original on June 26, 2023. Retrieved June 5, 2023. Prior to January 1, 2023, our business was organized into three segments, the Internet, Media & Technology ("IMT") segment, the Mortgages segment and the Homes segment.

[CNN2023quote-60] "Zillow Group Overview". CNN Business. 2023. Archived from the original on June 26, 2023. Retrieved June 5, 2023. It operates through the following segments: Internet, Media and Technology (IMT), Mortgages, and Homes.

[Hendelmann-61] Hendelmann, Viktor (29 December 2022). "The Zillow Business Model – How Does Zillow Make Money?". Productmint. Archived from the original on June 26, 2023. Retrieved June 5, 2023.

[InternetPlus-62] Shusong Ba; Xianling Yang (August 22, 2016). "Internet Plus" Pathways to the Transformation of China's Property Sector. Springer Nature Singapore. p. 78. ISBN 978-981-10-1699-8. Archived from the original on July 4, 2023. Retrieved June 5, 2023.

[Lawson-63] Lawson, Sarah (October 20, 2015). "Zillow's Recipe For Scaling A Business The Smart Way". Fast Company. Archived from the original on June 26, 2023. Retrieved June 5, 2023.

[Nielsen2016-64] Nielsen, Rachel (July 28, 2015). "Zillow bought 10 companies in the past 5 years – now they're 'starting to sprout'". Puget Sound Business Journal. American City Business Journals. Archived from the original on April 16, 2021. Retrieved June 5, 2023.

[Logan2015-65] Logan, Tim (July 28, 2015). "Zillow deal to buy Trulia creates real estate digital ad juggernaut". GeekWire. Archived from the original on May 29, 2023. Retrieved June 5, 2023.

[Blake2021-66] Blake, Matthew (October 1, 2021). "Zillow's purchase of ShowingTime closes". HousingWire. Archived from the original on May 26, 2023. Retrieved June 5, 2023.

[BekDec2022-67] Bek, Nate (December 8, 2022). "Zillow acquires real estate marketing company VRX Media to boost listing services". GeekWire. Archived from the original on June 26, 2023. Retrieved June 5, 2023.

[68] "Zillow acquires popular CRM Follow Up Boss". Inman. Retrieved 2024-02-15.

[Lardinois2015-69] Lardinois, Frederic (July 22, 2015). "Zillow Acquires DotLoop, An E-Signing Service For Real Estate Agents". TechCrunch. Archived from the original on June 26, 2023. Retrieved June 5, 2023.

[LardinoisAug2018-70] Lardinois, Frederic (August 6, 2018). "Zillow gets into the mortgage business, acquires Mortgage Lenders of America". GeekWire. Archived from the original on June 26, 2023. Retrieved June 5, 2023.

[Lardinois2016-71] Lardinois, Frederic (February 3, 2016). "Zillow Gets Naked". TechCrunch. Archived from the original on June 26, 2023. Retrieved June 5, 2023.

[Carayannis2-72] Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. ISBN 978-1-137-37879-8. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them.

[Manko-73] Manko, Barbara A. (2022). "Teaching user-friendly web design: A case study on Zillow.com in the real estate industry". Journal of Information Technology. 12 (1): 38. doi:10.1177/20438869211002201. Retrieved June 5, 2023. For an organization's redesign to impact its users positively, the designer and others responsible for creating its online presence must consider both the content, especially including the functionality of search tools in the case of real estate, and the visual elements of their website's navigation

[SEC20232-74] "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2024. p. 3. Retrieved March 1, 2024. At the core of Zillow is our living database of approximately 160 million U.S. homes

[75] Blake, Matthew (June 10, 2021). "Judge rules for Zillow in REX antitrust lawsuit". HousingWire. Retrieved June 5, 2023. The case stems from Zillow changing how it collects the home listings information it publicly displays. The company moved late last year from syndication agreements with various parties to getting Internet data display, or IDX, feeds from Multiple Listings Services that are operated by the NAR.

[Blake2021b-76] "ZILLOW MARKET DATA: HOW INVESTORS CAN USE IT FOR THEIR MARKET RESEARCH". Mashvisor. March 16, 2022. Retrieved October 6, 2023.

[Loukissas2019-77] Alexander Loukissas, Yanni (April 5, 2019). All Data Are Local: Thinking Critically in a Data-Driven Society. MIT Press. p. 132. ISBN 978-0-262-35222-2. Retrieved June 5, 2023. Above the map is a search bar with filters for listing type, price, number of beds, and more that can be applied to further narrow the number of listings displayed

[Fasolo-78] Jean Fasolo, Pamela (May 2016). "Using Crowd Sourcing to Change the Real Estate Landscape" (PDF). University of Baltimore. p. 8. Retrieved June 5, 2023. Zillow is unique because rather than using a database of only properties for sale or rent in the MLS system for browsing and viewing purposes, there is a more robust databases of all properties, including those not currently on the market

[ForbesAdvisor-79] Bottorff, Cassie (May 5, 2023). "What Is Zillow Premier Agent & How Does It Work?". Forbes Advisor. Retrieved October 6, 2023.

[WaPo-80] Howell, David. "How accurate is Zillow's Zestimate? Not very, says one Washington-area agent". Washington Post. Archived from the original on 2020-04-23. Retrieved 2020-03-13. Some of that information can come from sites like Zillow that offer what's called an "automated valuation model" — AVM for short — that purportedly present a great estimate of the current market value of millions of homes. It's cool technology, amassing an enormous amount of information from publicly available sources in one place that is then scrubbed through very sophisticated algorithms to predict value.

[Green2017-81] Joanna Green; Russell Walker (2017). "Neighborhood Watch: The Rise of Zillow". Kellogg School of Management. Retrieved June 5, 2023.

[CooperJune20232-82] Cooper, Gael (June 30, 2023). "Zillow Launches AI-Powered Virtual Home Tours". CNET. Retrieved October 6, 2023. Real estate company Zillow is using artificial intelligence to create a new, immersive listing format on its website.

[HanJanuary2023-83] Han, Brooklee (January 18, 2023). "OZillow Group's ShowingTime+ plans to up agents' marketing game". Real Trends. Retrieved June 5, 2023.

[HanMarch2023-84] Han, Brooklee (March 17, 2023). "Opendoor and Zillow expand their partnership". Real Trends. Retrieved June 5, 2023.

[SopherAugust2022-85] Sopher, Brooklee (August 4, 2022). "After ditching home-buying business, Zillow Group partners with rival Opendoor". Geek Wire. Retrieved June 5, 2023.

[Hinchliffe2018-86] Hinchliffe, Emma (July 31, 2018). "Zillow now lets you apply for apartments, pay rent online". Inman. Retrieved October 6, 2023. The listing giant has unveiled a new set of tools letting prospective renters apply to multiple apartments with one form and pay rent directly from the website

[Jackson2022-87] Jackson, Jhoni (July 31, 2018). "Zillow Review: Mortgage Refinance". Money. Money Group , LLC. Retrieved October 12, 2022.

[Lerner20212-88] Lerner, Michele (December 21, 2021). "Zillow partners with housing group to make down payment assistance programs more accessible". Washington Post. Retrieved June 20, 2023.

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@@ Line 1: / Line 1: @@
 {{short description|American real estate website}}
+{{lead too short|date=May 2024|reason=Says more about the executives and very little about the company itself}}
 {{Infobox company
 | name = Zillow Group, Inc.
 | logo = Zillow_logo.svg
 | logo_size = 250px
+| logo_caption = Logo used since 2019
-| image = WaMucenter.JPG
+| image = Seattle - Russell Investments Center 02.jpg
 | image_size =
 | image_caption = Headquarters in [[Seattle]]
@@ Line 13: / Line 15: @@
 | hq_location_city = [[Seattle, Washington]]
 | hq_location_country = U.S.
+| key_people = {{plainlist|
-| key_people = {{ubl|[[Rich Barton]] ([[Chief executive officer|CEO]])|Lloyd Frink ([[Chairperson|Executive Chairman]])|Susan Daimler ([[President (corporate title)|President]])|Jeremy Hofmann ([[Chief financial officer|CFO]])}}
+* Jeremy Wacksman ([[Chief executive officer|CEO]])
-| revenue = {{nowrap|{{down}} US$1.958 billion (2022)}}
+* Rich Barton ([[Chair (officer)#Executive chair|Co-executive chairman]])
-| operating_income = {{nowrap|{{down}} −US$93 million (2022)}}
+* Lloyd Frink (Co-executive chairman)
-| net_income = {{nowrap|{{down}} −US$101 million (2022)}}
+* Susan Daimler ([[President (corporate title)|President]])}}
-| assets = {{nowrap|{{down}} US$6.563 billion (2022)}}
-| equity = {{nowrap|{{down}} US$4.482 billion (2022)}}
+| revenue = {{nowrap|{{decrease}} US$1.95 billion (2023)}}
-| num_employees = {{nowrap|{{down}} 5,724 (2022)}}
+| operating_income = {{nowrap|{{decrease}} −US$270 million (2023)}}
+| net_income = {{nowrap|{{decrease}} −US$158 million (2023)}}
+| assets = {{nowrap|{{increase}} US$6.65 billion (2023)}}
+| equity = {{nowrap|{{increase}} US$4.53 billion (2023)}}
+| num_employees = 6,263 (2023)
 | website = {{url|zillow.com}}
 | industry = [[Real estate]]
@@ Line 28: / Line 34: @@
 * [[Trulia]]
 }}|
-| footnotes = <ref name="10-K">{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0001617640/000161764023000010/z-20221231.htm |title=Zillow 2022 Form 10-K Annual Report |date=February 15, 2023 |access-date=April 26, 2023 |publisher=[[U.S. Securities and Exchange Commission]] |archive-date=April 27, 2023 |archive-url=https://web.archive.org/web/20230427023434/https://www.sec.gov/ix?doc=/Archives/edgar/data/0001617640/000161764023000010/z-20221231.htm |url-status=live }}</ref><ref name="susan daimler">{{Cite web |last=Solomont |first=E.B. |title=Zillow Names Susan Daimler As President |work=[[The Real Deal (magazine)|The Real Deal]] |access-date=April 26, 2023 |date=February 24, 2021 |url=https://therealdeal.com/national/2021/02/24/zillow-taps-susan-daimler-as-president/ |archive-date=April 26, 2023 |archive-url=https://web.archive.org/web/20230426181353/https://therealdeal.com/national/2021/02/24/zillow-taps-susan-daimler-as-president/ |url-status=live }}</ref>
+| footnotes = <ref name="10-K">{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/1617640/000161764024000022/z-20231231.htm |title=Zillow 2023 Form 10-K Annual Report |date=February 15, 2024 |access-date=February 15, 2024 |publisher=[[U.S. Securities and Exchange Commission]]}}</ref><ref name="leadership">{{Cite news |last=Groover |first=Heidi |date=August 7, 2024 |title=Seattle-based Zillow names new CEO |url=https://www.seattletimes.com/business/real-estate/zillow-names-new-ceo/ |work=[[The Seattle Times]] |archive-url=https://web.archive.org/web/20240808042229/https://www.seattletimes.com/business/real-estate/zillow-names-new-ceo/ |archive-date=August 8, 2024 |url-status=live}}</ref><ref name="susan daimler">{{Cite web |last=Solomont |first=E.B. |title=Zillow Names Susan Daimler As President |work=[[The Real Deal (magazine)|The Real Deal]] |access-date=April 26, 2023 |date=February 24, 2021 |url=https://therealdeal.com/national/2021/02/24/zillow-taps-susan-daimler-as-president/ |archive-date=April 26, 2023 |archive-url=https://web.archive.org/web/20230426181353/https://therealdeal.com/national/2021/02/24/zillow-taps-susan-daimler-as-president/ |url-status=live }}</ref>
+| module = {{infobox network service provider|child=yes}}
 }}
-'''Zillow Group, Inc.''', or simply '''Zillow''', is an American tech real-estate marketplace company that was founded in 2006<ref>{{cite web |title=Experience |url=https://www.perkinscoie.com/en/experience/zillow-inc.html |access-date=3 March 2022 |publisher=Perkins Coie LLP |archive-date=3 March 2022 |archive-url=https://web.archive.org/web/20220303233622/https://www.perkinscoie.com/en/experience/zillow-inc.html |url-status=live }}</ref> by [[Rich Barton]], Zillow's current CEO,<ref name="lerman2014">{{cite news | author=Lerman, Rachel | title=Zillow CEO Spencer Rascoff gets book deal with major New York publisher | date=10 December 2014 | work=[[Puget Sound Business Journal]] | url=http://www.bizjournals.com/seattle/blog/techflash/2014/12/zillow-ceo-spencer-rascoff-gets-book-deal-with.html | access-date=12 December 2014 | archive-date=16 December 2014 | archive-url=https://web.archive.org/web/20141216134724/http://www.bizjournals.com/seattle/blog/techflash/2014/12/zillow-ceo-spencer-rascoff-gets-book-deal-with.html | url-status=live }}</ref> and Lloyd Frink, former [[Microsoft]] executives and founders of Microsoft spin-off [[Expedia]]; [[Spencer Rascoff]], a co-founder of [[Hotwire.com]]; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current technology leadership advisor.<ref>{{cite news |last1=Sharf |first1=Samantha |title=Extreme Makeover: Rich Barton Has a $700 Million Stake In Zillow and Plans to Turn It Into a Home-Flipping Machine |url=https://www.forbes.com/sites/samanthasharf/2019/07/01/rich-barton-zillow/#216c16a83d92 |access-date=3 July 2020 |work=Forbes |language=en |archive-date=7 May 2021 |archive-url=https://web.archive.org/web/20210507152301/https://www.forbes.com/sites/samanthasharf/2019/07/01/rich-barton-zillow/#216c16a83d92 |url-status=live }}</ref>
+'''Zillow Group, Inc.''', or simply '''Zillow''', is an American tech real-estate marketplace company that was founded in 2006<ref>{{cite web |title=Experience |url=https://www.perkinscoie.com/en/experience/zillow-inc.html |access-date=3 March 2022 |publisher=Perkins Coie LLP |archive-date=3 March 2022 |archive-url=https://web.archive.org/web/20220303233622/https://www.perkinscoie.com/en/experience/zillow-inc.html |url-status=live }}</ref> by co-executive chairmen [[Rich Barton]]<ref name="lerman2014">{{cite news | author=Lerman, Rachel | title=Zillow CEO Spencer Rascoff gets book deal with major New York publisher | date=10 December 2014 | work=[[Puget Sound Business Journal]] | url=http://www.bizjournals.com/seattle/blog/techflash/2014/12/zillow-ceo-spencer-rascoff-gets-book-deal-with.html | access-date=12 December 2014 | archive-date=16 December 2014 | archive-url=https://web.archive.org/web/20141216134724/http://www.bizjournals.com/seattle/blog/techflash/2014/12/zillow-ceo-spencer-rascoff-gets-book-deal-with.html | url-status=live }}</ref> and Lloyd Frink, former [[Microsoft]] executives and founders of Microsoft spin-off [[Expedia]]; [[Spencer Rascoff]], a co-founder of [[Hotwire.com]]; David Beitel, Zillow's current chief technology officer; and Kristin Acker, Zillow's current technology leadership advisor.<ref>{{cite news |last1=Sharf |first1=Samantha |title=Extreme Makeover: Rich Barton Has a $700 Million Stake In Zillow and Plans to Turn It Into a Home-Flipping Machine |url=https://www.forbes.com/sites/samanthasharf/2019/07/01/rich-barton-zillow/#216c16a83d92 |access-date=3 July 2020 |work=Forbes |language=en |archive-date=7 May 2021 |archive-url=https://web.archive.org/web/20210507152301/https://www.forbes.com/sites/samanthasharf/2019/07/01/rich-barton-zillow/#216c16a83d92 |url-status=live }}</ref>
 == History ==
 === Early history ===
-[[Rich Barton]] got the inspiration for Zillow while at Microsoft, where he had founded [[Expedia.com]] from within the company.<ref name=Copeland2013>{{cite news |last1=Copeland |first1=Michael V. |title=The Man Who Escaped Microsoft and Took a Whole Company With Him |url=https://www.wired.com/2013/06/rich-barton-empowers-people-and-picks-fights-very-profitably/ |date=June 10, 2013 |access-date=May 2, 2023 |work=WIRED |archive-date=July 29, 2017 |archive-url=https://web.archive.org/web/20170729050137/https://www.wired.com/2013/06/rich-barton-empowers-people-and-picks-fights-very-profitably |url-status=live }}</ref><ref name=Stewart2016>{{cite news |last1=Stewart |first1=Ashley |title=Expedia and Zillow founder Rich Barton explains his 'power to the people' business model |date=November 11, 2010 |access-date=May 2, 2023 |url=https://www.bizjournals.com/seattle/news/2016/11/09/expedia-zillow-rich-barton-business-model.html |work=Puget Sound Business Journal |publisher=[[American City Business Journals]] |archive-date=December 5, 2022 |archive-url=https://web.archive.org/web/20221205202324/https://www.bizjournals.com/seattle/news/2016/11/09/expedia-zillow-rich-barton-business-model.html |url-status=live }}</ref><ref name=Gaz2021>{{cite news |last1=Raz |first1=Guy |title=Expedia & Zillow: Rich Barton |date=June 14, 2021 |access-date=May 2, 2023 |work=NPR |url=https://www.npr.org/2021/06/11/1005526927/expedia-zillow-rich-barton |archive-date=February 2, 2023 |archive-url=https://web.archive.org/web/20230202193119/https://www.npr.org/2021/06/11/1005526927/expedia-zillow-rich-barton/ |url-status=live }}</ref> Barton believed that a consumer-facing site could transform the real estate industry in the same way that Expedia had the travel industry.<ref name=Stewart2016/><ref name=Gaz2021/><ref name=Cook2005>{{cite news |last1=Cook |first1=John |title=Expedia founder sold on real estate idea |date=April 12, 2005 |access-date=May 2, 2023 |work=Seattle Post-Intelligencer |publisher=Hearst Corporation |url=https://www.seattlepi.com/business/article/Expedia-founder-sold-on-real-estate-idea-1170762.php |archive-date=November 28, 2022 |archive-url=https://web.archive.org/web/20221128123314/https://www.seattlepi.com/business/article/Expedia-founder-sold-on-real-estate-idea-1170762.php |url-status=live }}</ref> Barton told the [[Seattle Post-Intelligencer]], "the web [had] been around for now nine years or 10 years, but still I couldn't get pictures of homes and complete listings and prices and addresses." "We were trying to answer a simple question. What is that house worth? What should we offer if we wanted to buy it?"<ref name=Gaz2021Quote>{{cite news |last1=Raz |first1=Guy |title=Expedia & Zillow: Rich Barton |date=June 14, 2021 |access-date=May 2, 2023 |work=NPR |url=https://app.podscribe.ai/episode/71382750 |quote='Like it's 2005. And the web has been around for now nine years or 10 years, but still I couldn't get pictures of homes and complete listings and prices and addresses even like, I couldn't get the address of a home I was shopping for online. It was just obvious to us. We were trying to answer a simple question. What is that house worth? What should we offer if we wanted to buy it?' |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704075646/https://app.podscribe.ai/episode/71382750 |url-status=live }}</ref>
+[[Rich Barton]] got the inspiration for Zillow while at Microsoft, where he had founded [[Expedia.com]] from within the company.<ref name=Copeland2013>{{cite magazine |last1=Copeland |first1=Michael V. |title=The Man Who Escaped Microsoft and Took a Whole Company With Him |url=https://www.wired.com/2013/06/rich-barton-empowers-people-and-picks-fights-very-profitably/ |date=June 10, 2013 |access-date=May 2, 2023 |magazine=WIRED |archive-date=July 29, 2017 |archive-url=https://web.archive.org/web/20170729050137/https://www.wired.com/2013/06/rich-barton-empowers-people-and-picks-fights-very-profitably |url-status=live }}</ref><ref name=Stewart2016>{{cite news |last1=Stewart |first1=Ashley |title=Expedia and Zillow founder Rich Barton explains his 'power to the people' business model |date=November 11, 2010 |access-date=May 2, 2023 |url=https://www.bizjournals.com/seattle/news/2016/11/09/expedia-zillow-rich-barton-business-model.html |work=Puget Sound Business Journal |publisher=[[American City Business Journals]] |archive-date=December 5, 2022 |archive-url=https://web.archive.org/web/20221205202324/https://www.bizjournals.com/seattle/news/2016/11/09/expedia-zillow-rich-barton-business-model.html |url-status=live }}</ref><ref name=Gaz2021>{{cite news |last1=Raz |first1=Guy |title=Expedia & Zillow: Rich Barton |date=June 14, 2021 |access-date=May 2, 2023 |work=NPR |url=https://www.npr.org/2021/06/11/1005526927/expedia-zillow-rich-barton |archive-date=February 2, 2023 |archive-url=https://web.archive.org/web/20230202193119/https://www.npr.org/2021/06/11/1005526927/expedia-zillow-rich-barton/ |url-status=live }}</ref> Barton believed that a consumer-facing site could transform the real estate industry in the same way that Expedia had the travel industry.<ref name=Stewart2016/><ref name=Gaz2021/><ref name=Cook2005>{{cite news |last1=Cook |first1=John |title=Expedia founder sold on real estate idea |date=April 12, 2005 |access-date=May 2, 2023 |work=Seattle Post-Intelligencer |publisher=Hearst Corporation |url=https://www.seattlepi.com/business/article/Expedia-founder-sold-on-real-estate-idea-1170762.php |archive-date=November 28, 2022 |archive-url=https://web.archive.org/web/20221128123314/https://www.seattlepi.com/business/article/Expedia-founder-sold-on-real-estate-idea-1170762.php |url-status=live }}</ref> Barton told the [[Seattle Post-Intelligencer]], "the web [had] been around for now 9 years or 10 years, but still I couldn't get pictures of homes and complete listings and prices and addresses." "We were trying to answer a simple question. What is that house worth? What should we offer if we wanted to buy it?"<ref name=Gaz2021Quote>{{cite news |last1=Raz |first1=Guy |title=Expedia & Zillow: Rich Barton |date=June 14, 2021 |access-date=May 2, 2023 |work=NPR |url=https://app.podscribe.ai/episode/71382750 |quote='Like it's 2005. And the web has been around for now nine years or 10 years, but still I couldn't get pictures of homes and complete listings and prices and addresses even like, I couldn't get the address of a home I was shopping for online. It was just obvious to us. We were trying to answer a simple question. What is that house worth? What should we offer if we wanted to buy it?' |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704075646/https://app.podscribe.ai/episode/71382750 |url-status=live }}</ref>
 In December 2004, Zillow was incorporated in [[Washington_(state)|Washington]].<ref name=Pryne2011>{{cite news |last1=Pryne |first1=Eric |title=Zillow reveals financial details as it files to go public |url=https://www.seattletimes.com/business/zillow-reveals-financial-details-as-it-files-to-go-public/ |date=April 18, 2011 |access-date=May 2, 2023 |work=The Seattle Times}}</ref><ref name=SECQuote>{{Cite web |publisher=Securities Exchange Commission |title=Form S-1 |date=April 18, 2011 |access-date=May 2, 2023 |url=https://www.sec.gov/Archives/edgar/data/1334814/000119312511100697/ds1.htm |quote=Zillow, Inc. was incorporated in Washington in December 2004. |archive-date=March 28, 2023 |archive-url=https://web.archive.org/web/20230328184239/https://www.sec.gov/Archives/edgar/data/1334814/000119312511100697/ds1.htm |url-status=live }}</ref> Barton and co-founder Lloyd Frink, a former Expedia executive, self-funded the company, which operated out of a downtown Seattle office with 20 employees.<ref name=Cook2005/>
@@ Line 41: / Line 48: @@
 Zillow's website was launched on February 8, 2006, and included a home-valuation tool that anyone could use.<ref name="Sharf">{{Cite web |url=https://www.forbes.com/sites/samanthasharf/2019/07/01/rich-barton-zillow/ |title=Extreme Makeover: Rich Barton Has A $700 Million Stake In Zillow And Plans To Turn It Into A Home-Flipping Machine |last=Sharf |first=Samantha |website=Forbes |language=en |access-date=2020-04-15 |archive-date=2021-05-07 |archive-url=https://web.archive.org/web/20210507152301/https://www.forbes.com/sites/samanthasharf/2019/07/01/rich-barton-zillow/ |url-status=live }}</ref><ref name=Cook2006>{{cite news |last1=Cook |first1=John |title=Zillow swamped, crashes |date=February 8, 2006 |access-date=May 2, 2023 |work=Seattle Post-Intelligencer |publisher=Hearst Corporation |url=https://www.seattlepi.com/business/article/Zillow-swamped-crashes-1195304.php |archive-date=August 8, 2020 |archive-url=https://web.archive.org/web/20200808091910/https://www.seattlepi.com/business/article/Zillow-swamped-crashes-1195304.php |url-status=live }}</ref><ref name=Saracevic>{{cite news |last1=Saracevic |first1=Alan T. |title=Zillow: Pornography for the real estate-obsessed |date=February 12, 2006 |access-date=May 2, 2023 |work=San Francisco Chronicle |publisher=Hearst Corporation |url=https://www.sfgate.com/business/article/Zillow-Pornography-for-the-real-estate-obsessed-2523114.php |archive-date=March 31, 2023 |archive-url=https://web.archive.org/web/20230331120511/https://www.sfgate.com/business/article/Zillow-Pornography-for-the-real-estate-obsessed-2523114.php |url-status=live }}</ref> Other features at the time included information about home sale history and charts and graphs comparing home value appreciation with other towns or states.<ref name=Saracevic/> The site crashed on the morning it launched because its servers were unable to handle the volume of traffic.<ref name=Cook2006/><ref name=Saracevic/>
-In July 2006, Zillow announced a $25 million [[Venture_round|second-round investment]].<ref name=Bruene>{{cite news |last1=Bruene |first1=Jim |title=Zillow Opens “Financing” Area; Lands $25 Million in VC |date=July 26, 2006 |access-date=May 2, 2023 |work=Finovate |url=https://finovate.com/zillow-financing-vc/ |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704075647/https://finovate.com/zillow-financing-vc/ |url-status=live }}</ref> By then the company had grown to 118 employees.<ref name=Bruene/> In December of that year, the Zillow website included features allowing users to put homes for sale online.<ref name=Christie>{{cite news |last1=Christie |first1=Les |title=Home challenge: Make me move! |date=December 7, 2006 |work=CNNMoney.com |publisher=Cable News Network |via=Nexis |quote=The Web site Zillow.com, most known for its "Zestimate" price valuations for nearly 70 million homes, launched several new services for home sellers Thursday. Sellers can now post their home for sale at Zillow - free of charge. Sellers can add details to a page that already includes basic details, such as square footage, number of beds and baths and sales history.}}</ref>
+In July 2006, Zillow announced a $25 million [[Venture_round|second-round investment]].<ref name=Bruene>{{cite news |last1=Bruene |first1=Jim |title=Zillow Opens "Financing" Area; Lands $25 Million in VC |date=July 26, 2006 |access-date=May 2, 2023 |work=Finovate |url=https://finovate.com/zillow-financing-vc/ |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704075647/https://finovate.com/zillow-financing-vc/ |url-status=live }}</ref> By then the company had grown to 118 employees.<ref name=Bruene/> In December of that year, the Zillow website included features allowing users to put homes for sale online.<ref name=Christie>{{cite news |last1=Christie |first1=Les |title=Home challenge: Make me move! |date=December 7, 2006 |work=CNNMoney.com |publisher=Cable News Network |via=Nexis |quote=The Web site Zillow.com, most known for its "Zestimate" price valuations for nearly 70 million homes, launched several new services for home sellers Thursday. Sellers can now post their homes for sale at Zillow - free of charge. Sellers can add details to a page that already includes basic details, such as square footage, number of beds and baths and sales history.}}</ref>
 === Expansion and growth ===
@@ Line 49: / Line 56: @@
 In 2010, Zillow became profitable for the first time.<ref name="Reisinger2010"/> In September of that same year, [[Spencer Rascoff]] was named CEO of the company.<ref name=Reisinger2010/><ref name=Sharf2020>{{Cite web |url=https://www.forbes.com/sites/samanthasharf/2020/02/20/zillow-founder-rich-barton-is-a-billionaire-one-year-after-taking-back-the-company/ |title=Zillow Founder Rich Barton Is a Billionaire One Year After Taking Back the Company |last=Sharf |first=Samantha |website=Forbes |language=en |access-date=2020-04-15 |archive-date=2020-05-15 |archive-url=https://web.archive.org/web/20200515055553/https://www.forbes.com/sites/samanthasharf/2020/02/20/zillow-founder-rich-barton-is-a-billionaire-one-year-after-taking-back-the-company/ |url-status=live }}</ref> Rascoff was formerly Zillow's COO and VP of marketing, and before that had been at Expedia.<ref name=Reisinger2010/> Rich Barton stayed as executive chairman.<ref name=Reisinger2010/><ref name=Sharf2020/>
-Rascoff has previously expressed a desire for Zillow to go public.<ref name=Mullaney2010>{{cite news |last=Mullaney |first=Tim |title=Zillow aims for IPO in 2011 |date=January 14, 2010 |access-date=May 2, 2023 |url=https://www.seattletimes.com/business/zillow-aims-for-ipo-in-2011/ |work=The Seattle Times}}</ref> On April 18, 2011, Zillow filed for a $5.1 million initial public offering.<ref name=Reuters2011>{{cite news |title=UPDATE 1-Zillow files for IPO of up to $51.8 million |date=April 18, 2011 |access-date=May 2, 2023 |url=https://www.reuters.com/article/zillow-ipo/update-1-zillow-files-for-ipo-of-up-to-51-8-million-idUSN1826766820110418 |work=Reuters |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080152/https://www.reuters.com/article/zillow-ipo/update-1-zillow-files-for-ipo-of-up-to-51-8-million-idUSN1826766820110418 |url-status=live }}</ref><ref name=Pepitone2011>{{cite news |title=Zillow files for $52 million IPO |date=April 18, 2011 |access-date=May 2, 2023 |url=https://money.cnn.com/2011/04/18/news/companies/zillow_IPO/index.htm |work=CNN Money |archive-date=March 23, 2023 |archive-url=https://web.archive.org/web/20230323110918/https://money.cnn.com/2011/04/18/news/companies/zillow_IPO/index.htm |url-status=live }}</ref> On July 20, the company began trading under the symbol “Z” on the [[Nasdaq,_Inc.|Nasdaq stock market]].<ref name=RaoTC2011>{{cite news |last=Rao |first=Leena |title=Zillow Prices IPO At $20 Per Share, Now Valued At Nearly $540 Million |date=July 19, 2011 |access-date=May 2, 2023 |url=https://techcrunch.com/2011/07/19/zillow-prices-ipo-at-20-per-share-now-valued-at-nearly-540-million/ |work=TechCrunch |archive-date=February 3, 2023 |archive-url=https://web.archive.org/web/20230203042127/http://techcrunch.com/2011/07/19/zillow-prices-ipo-at-20-per-share-now-valued-at-nearly-540-million/ |url-status=live }}</ref><ref name=Owles>{{cite news |last1=Owles |first1=Eric |last2=Roose |first2=Kevin |title=Zillow Soars 79% in Its Debut on Nasdaq |date=July 20, 2011 |access-date=May 2, 2023 |url=https://archive.nytimes.com/dealbook.nytimes.com/2011/07/20/shares-of-zillow-soar-90/ |work=The New York Times |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080149/https://archive.nytimes.com/dealbook.nytimes.com/2011/07/20/shares-of-zillow-soar-90/ |url-status=live }}</ref><ref name=Ortutay2011>{{cite news |last=Ortutay |first=Barbara |title=Zillow real estate site reaps big rewards with IPO |date=July 21, 2011 |access-date=May 2, 2023 |url=https://www.csmonitor.com/Business/Latest-News-Wires/2011/0721/Zillow-real-estate-site-reaps-big-rewards-with-IPO |work=Associated Press |archive-date=December 24, 2012 |archive-url=https://web.archive.org/web/20121224134707/http://www.csmonitor.com/Business/Latest-News-Wires/2011/0721/Zillow-real-estate-site-reaps-big-rewards-with-IPO |url-status=live }}</ref>
+Rascoff has previously expressed a desire for Zillow to go public.<ref name=Mullaney2010>{{cite news |last=Mullaney |first=Tim |title=Zillow aims for IPO in 2011 |date=January 14, 2010 |access-date=May 2, 2023 |url=https://www.seattletimes.com/business/zillow-aims-for-ipo-in-2011/ |work=The Seattle Times}}</ref> On April 18, 2011, Zillow filed for a $5.1 million initial public offering.<ref name=Reuters2011>{{cite news |title=UPDATE 1-Zillow files for IPO of up to $51.8 million |date=April 18, 2011 |access-date=May 2, 2023 |url=https://www.reuters.com/article/zillow-ipo/update-1-zillow-files-for-ipo-of-up-to-51-8-million-idUSN1826766820110418 |work=Reuters |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080152/https://www.reuters.com/article/zillow-ipo/update-1-zillow-files-for-ipo-of-up-to-51-8-million-idUSN1826766820110418 |url-status=live }}</ref><ref name=Pepitone2011>{{cite news |title=Zillow files for $52 million IPO |date=April 18, 2011 |access-date=May 2, 2023 |url=https://money.cnn.com/2011/04/18/news/companies/zillow_IPO/index.htm |work=CNN Money |archive-date=March 23, 2023 |archive-url=https://web.archive.org/web/20230323110918/https://money.cnn.com/2011/04/18/news/companies/zillow_IPO/index.htm |url-status=live }}</ref> On July 20, the company began trading under the symbol “Z” on the [[Nasdaq,_Inc.|Nasdaq stock market]].<ref name=RaoTC2011>{{cite news |last=Rao |first=Leena |title=Zillow Prices IPO At $20 Per Share, Now Valued At Nearly $540 Million |date=July 19, 2011 |access-date=May 2, 2023 |url=https://techcrunch.com/2011/07/19/zillow-prices-ipo-at-20-per-share-now-valued-at-nearly-540-million/ |work=TechCrunch |archive-date=February 3, 2023 |archive-url=https://web.archive.org/web/20230203042127/http://techcrunch.com/2011/07/19/zillow-prices-ipo-at-20-per-share-now-valued-at-nearly-540-million/ |url-status=live }}</ref><ref name=Owles>{{cite news |last1=Owles |first1=Eric |last2=Roose |first2=Kevin |title=Zillow Soars 79% in Its Debut on Nasdaq |date=July 20, 2011 |access-date=May 2, 2023 |url=https://archive.nytimes.com/dealbook.nytimes.com/2011/07/20/shares-of-zillow-soar-90/ |work=The New York Times |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080149/https://archive.nytimes.com/dealbook.nytimes.com/2011/07/20/shares-of-zillow-soar-90/ |url-status=live }}</ref><ref name=Ortutay2011>{{cite news |last=Ortutay |first=Barbara |title=Zillow real estate site reaps big rewards with IPO |date=July 21, 2011 |access-date=May 2, 2023 |url=https://www.csmonitor.com/Business/Latest-News-Wires/2011/0721/Zillow-real-estate-site-reaps-big-rewards-with-IPO |agency=Associated Press |archive-date=December 24, 2012 |archive-url=https://web.archive.org/web/20121224134707/http://www.csmonitor.com/Business/Latest-News-Wires/2011/0721/Zillow-real-estate-site-reaps-big-rewards-with-IPO |url-status=live }}</ref>
-Zillow made its first acquisition in 2011 by purchasing Postlets, a digital real estate listing and distribution platform.<ref name=CookGW2011>{{cite news |last1=Cook |first1=John |title=Zillow.com makes its first buy: Online listing service Postlets |date=April 11, 2011 |access-date=May 2, 2023 |url=https://www.geekwire.com/2011/zillowcoms-acquisition-postlets/ |work=GeekWire |archive-date=April 19, 2013 |archive-url=https://web.archive.org/web/20130419061432/http://www.geekwire.com/2011/zillowcoms-acquisition-postlets/ |url-status=live }}</ref><ref name="Rao2011"/><ref name=XianlingYang>{{cite book |author1=Shusong Ba |author2=Xianling Yang |title=“Internet Plus” Pathways to the Transformation of China’s Property Sector |date=2016 |access-date=May 2, 2023 |url=https://www.google.com/books/edition/Internet_Plus_Pathways_to_the_Transforma/yCbkDAAAQBAJ?hl=en&gbpv=1&dq=Zillow+Postlets+first+major+acquisition&pg=PA78&printsec=frontcover |publisher=Springer Nature Singapore |ISBN=9789811016998 |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080202/https://www.google.com/books/edition/Internet_Plus_Pathways_to_the_Transforma/yCbkDAAAQBAJ?hl=en&gbpv=1&dq=Zillow+Postlets+first+major+acquisition&pg=PA78&printsec=frontcover |url-status=live }}</ref> Several more acquisitions of online real estate companies followed, with Zillow purchasing Rentjuice and Hotpads in 2012,<ref name=CookGW2012>{{cite news |last1=Cook |first1=John |title=Zillow to buy RentJuice for $40M in cash, posts record revenue and profits |date=May 2, 2012 |access-date=May 2, 2023 |url=https://www.geekwire.com/2012/zillow-buy-rentjuice-40m-cash-posts-record-revenue-profits/ |work=GeekWire |archive-date=December 5, 2022 |archive-url=https://web.archive.org/web/20221205224234/https://www.geekwire.com/2012/zillow-buy-rentjuice-40m-cash-posts-record-revenue-profits/ |url-status=live }}</ref><ref name="Grant2012">{{cite news |last1=Grant |first1=Rebecca |title=Pass Go and collect $16M: Zillow acquires real estate marketplace HotPads |date=November 26, 2012 |access-date=May 2, 2023 |url=https://venturebeat.com/entrepreneur/pass-go-and-collect-16m-zillow-acquires-real-estate-hotpads/ |work=VentureBeat |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080211/https://venturebeat.com/entrepreneur/pass-go-and-collect-16m-zillow-acquires-real-estate-hotpads/ |url-status=live }}</ref> StreetEasy in 2013,<ref name=Frier2013>{{cite news |last1=Frier |first1=Sarah |last2=Levy |first2=Ari |title=Zillow Buys Real-Estate Site StreetEasy for $50 Million |date=August 19, 2013 |access-date=May 2, 2023 |url=https://www.bloomberg.com/news/articles/2013-08-19/zillow-paying-50-million-for-real-estate-website-streeteasy#xj4y7vzkg |work=Bloomberg |archive-date=October 5, 2022 |archive-url=https://web.archive.org/web/20221005023736/https://www.bloomberg.com/news/articles/2013-08-19/zillow-paying-50-million-for-real-estate-website-streeteasy#xj4y7vzkg |url-status=live }}</ref> and Trulia, a major competitor, in 2015 in a $2.5 billion deal.<ref name="CookGW2015">{{cite news |last1=Cook |first1=John |title=Zillow closes $2.5 billion acquisition of Trulia, plans to cut 350 staffers |date=February 17, 2015 |access-date=May 2, 2023 |url=https://www.geekwire.com/2015/zillow-closes-2-5-billion-acquisition-of-trulia-plans-to-cut-350-staffers/ |work=GeekWire |archive-date=December 6, 2022 |archive-url=https://web.archive.org/web/20221206102931/https://www.geekwire.com/2015/zillow-closes-2-5-billion-acquisition-of-trulia-plans-to-cut-350-staffers/ |url-status=live }}</ref><ref name=XianlingYang/>
+Zillow made its first acquisition in 2011 by purchasing Postlets, a digital real estate listing and distribution platform.<ref name=CookGW2011>{{cite news |last1=Cook |first1=John |title=Zillow.com makes its first buy: Online listing service Postlets |date=April 11, 2011 |access-date=May 2, 2023 |url=https://www.geekwire.com/2011/zillowcoms-acquisition-postlets/ |work=GeekWire |archive-date=April 19, 2013 |archive-url=https://web.archive.org/web/20130419061432/http://www.geekwire.com/2011/zillowcoms-acquisition-postlets/ |url-status=live }}</ref><ref name="Rao2011"/><ref name=XianlingYang>{{cite book |author1=Shusong Ba |author2=Xianling Yang |title="Internet Plus" Pathways to the Transformation of China's Property Sector |date=2016 |access-date=May 2, 2023 |url=https://books.google.com/books?id=yCbkDAAAQBAJ&dq=Zillow+Postlets+first+major+acquisition&pg=PA78 |publisher=Springer Nature Singapore |isbn=9789811016998 |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080202/https://www.google.com/books/edition/Internet_Plus_Pathways_to_the_Transforma/yCbkDAAAQBAJ?hl=en&gbpv=1&dq=Zillow+Postlets+first+major+acquisition&pg=PA78&printsec=frontcover |url-status=live }}</ref> Several more acquisitions of online real estate companies followed, with Zillow purchasing Rentjuice and Hotpads in 2012,<ref name=CookGW2012>{{cite news |last1=Cook |first1=John |title=Zillow to buy RentJuice for $40M in cash, posts record revenue and profits |date=May 2, 2012 |access-date=May 2, 2023 |url=https://www.geekwire.com/2012/zillow-buy-rentjuice-40m-cash-posts-record-revenue-profits/ |work=GeekWire |archive-date=December 5, 2022 |archive-url=https://web.archive.org/web/20221205224234/https://www.geekwire.com/2012/zillow-buy-rentjuice-40m-cash-posts-record-revenue-profits/ |url-status=live }}</ref><ref name="Grant2012">{{cite news |last1=Grant |first1=Rebecca |title=Pass Go and collect $16M: Zillow acquires real estate marketplace HotPads |date=November 26, 2012 |access-date=May 2, 2023 |url=https://venturebeat.com/entrepreneur/pass-go-and-collect-16m-zillow-acquires-real-estate-hotpads/ |work=VentureBeat |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080211/https://venturebeat.com/entrepreneur/pass-go-and-collect-16m-zillow-acquires-real-estate-hotpads/ |url-status=live }}</ref> StreetEasy in 2013,<ref name=Frier2013>{{cite news |last1=Frier |first1=Sarah |last2=Levy |first2=Ari |title=Zillow Buys Real-Estate Site StreetEasy for $50 Million |date=August 19, 2013 |access-date=May 2, 2023 |url=https://www.bloomberg.com/news/articles/2013-08-19/zillow-paying-50-million-for-real-estate-website-streeteasy#xj4y7vzkg |work=Bloomberg |archive-date=October 5, 2022 |archive-url=https://web.archive.org/web/20221005023736/https://www.bloomberg.com/news/articles/2013-08-19/zillow-paying-50-million-for-real-estate-website-streeteasy#xj4y7vzkg |url-status=live }}</ref> and Trulia, a major competitor, in 2015 in a $2.5 billion deal.<ref name="CookGW2015">{{cite news |last1=Cook |first1=John |title=Zillow closes $2.5 billion acquisition of Trulia, plans to cut 350 staffers |date=February 17, 2015 |access-date=May 2, 2023 |url=https://www.geekwire.com/2015/zillow-closes-2-5-billion-acquisition-of-trulia-plans-to-cut-350-staffers/ |work=GeekWire |archive-date=December 6, 2022 |archive-url=https://web.archive.org/web/20221206102931/https://www.geekwire.com/2015/zillow-closes-2-5-billion-acquisition-of-trulia-plans-to-cut-350-staffers/ |url-status=live }}</ref><ref name=XianlingYang/>
 === 2015 to present ===
@@ Line 61: / Line 68: @@
 In February 2019, Rich Barton returned to the CEO role, replacing Rascoff.<ref name=Salinas>{{cite news |last=Salinas |first=Sara |title=Zillow CEO Spencer Rascoff is out — co-founder Rich Barton is taking over |date=February 21, 2019 |access-date=May 2, 2023 |url=https://www.cnbc.com/2019/02/21/zillow-says-co-founder-rich-barton-will-return-as-ceo-replacing-spencer-rascoff.html |work=CNBC |archive-date=December 2, 2022 |archive-url=https://web.archive.org/web/20221202173353/https://www.cnbc.com/2019/02/21/zillow-says-co-founder-rich-barton-will-return-as-ceo-replacing-spencer-rascoff.html |url-status=live }}</ref><ref name="Sharf"/> In May of that year, the company announced it would be expanding its home-buying business, Zillow Offers, to new markets.<ref name=Sharf2019>{{cite news |last=Sharf |first=Samantha |title=Zillow To Expand Controversial Home-Buying Business To 20 Markets Including Los Angeles, Austin And Miami |date=May 9, 2019 |access-date=May 2, 2023 |url=https://www.forbes.com/sites/samanthasharf/2019/05/09/zillow-to-expand-controversial-home-buying-business-to-20-markets-including-los-angeles-austin-and-miami/?sh=42d7a3a6156a |work=Forbes |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080200/https://gum.criteo.com/syncframe?origin=publishertag&topUrl=www.forbes.com |url-status=live }}</ref>
-In February 2020, Zillow's stock was up 18% after hitting a four-year low.<ref name=TaylorSoper2020>{{Cite web |url=https://www.geekwire.com/2020/rich-barton-lays-zillows-coronavirus-playbook-freeze-hiring-cut-expenses-pause-home-buying/ |title=Rich Barton lays out Zillow's coronavirus playbook: Freeze hiring; cut expenses; pause home-buying |date=2020-03-25 |website=GeekWire |language=en-US |access-date=2020-04-15 |archive-date=2020-04-04 |archive-url=https://web.archive.org/web/20200404011547/https://www.geekwire.com/2020/rich-barton-lays-zillows-coronavirus-playbook-freeze-hiring-cut-expenses-pause-home-buying/ |url-status=live }}</ref> In March of the same year, the company announced a cut in expenses by 25%, and paused hiring due to the [[COVID-19 pandemic]].<ref name=TaylorSoper2020/> In July 2020, Zillow became one of the first companies to let employees keep working from home indefinitely.<ref name=SolomontMarch2021>{{cite news |last1=Solomont |first1=E.B. |title=Zillow to grow workforce by 40% in 2021 |date=March 11, 2021 |access-date=May 2, 2023 |work=The Real Deal |url=https://therealdeal.com/national/2021/03/11/zillow-to-grow-workforce-by-40-in-2021/ |quote=In July, it became one of the first companies to allow most of its employees to keep working from home indefinitely. |archive-date=April 2, 2023 |archive-url=https://web.archive.org/web/20230402121302/https://therealdeal.com/national/2021/03/11/zillow-to-grow-workforce-by-40-in-2021/ |url-status=live }}</ref><ref name=Schlosser>{{cite news |last1=Schlosser |first1=Kurt |title=Zillow to allow 90% of employees to work from home indefinitely as pandemic ‘debunks’ old ways |date=July 29, 2020 |access-date=May 2, 2023 |work=GeekWire |url=https://www.geekwire.com/2020/zillow-allow-90-employees-work-home-indefinitely-pandemic-debunks-old-ways/ |quote=Zillow Group introduced a new policy on Wednesday allowing about 90% of its employees the option of working from home, at least some of the time, indefinitely. |archive-date=February 16, 2023 |archive-url=https://web.archive.org/web/20230216224025/https://www.geekwire.com/2020/zillow-allow-90-employees-work-home-indefinitely-pandemic-debunks-old-ways/ |url-status=live }}</ref> In March 2021, Zillow stated it had hired about 1,500 employees over the past twelve months.<ref name=Solomont2021>{{cite news |last=Solomont |first=E.B. |title=Zillow to grow workforce by 40% in 2021 |date=March 11, 2019 |access-date=May 2, 2023 |url=https://therealdeal.com/national/2021/03/11/zillow-to-grow-workforce-by-40-in-2021/ |work=[[The_Real_Deal_(magazine)|The Real Deal]] |archive-date=April 2, 2023 |archive-url=https://web.archive.org/web/20230402121302/https://therealdeal.com/national/2021/03/11/zillow-to-grow-workforce-by-40-in-2021/ |url-status=live }}</ref> The company then announced plans to increase the workforce by 40% by hiring more than 2,000 employees nationwide by the end of the year.<ref name=Solomont2021/>
+In February 2020, Zillow's stock was up 18% after hitting a four-year low.<ref name=TaylorSoper2020>{{Cite web |url=https://www.geekwire.com/2020/rich-barton-lays-zillows-coronavirus-playbook-freeze-hiring-cut-expenses-pause-home-buying/ |title=Rich Barton lays out Zillow's coronavirus playbook: Freeze hiring; cut expenses; pause home-buying |date=2020-03-25 |website=GeekWire |language=en-US |access-date=2020-04-15 |archive-date=2020-04-04 |archive-url=https://web.archive.org/web/20200404011547/https://www.geekwire.com/2020/rich-barton-lays-zillows-coronavirus-playbook-freeze-hiring-cut-expenses-pause-home-buying/ |url-status=live }}</ref> In March of the same year, the company announced a cut in expenses by 25%, and paused hiring due to the [[COVID-19 pandemic]].<ref name=TaylorSoper2020/> In July 2020, Zillow became one of the first companies to let employees keep working from home indefinitely.<ref name=SolomontMarch2021>{{cite news |last1=Solomont |first1=E.B. |title=Zillow to grow workforce by 40% in 2021 |date=March 11, 2021 |access-date=May 2, 2023 |work=The Real Deal |url=https://therealdeal.com/national/2021/03/11/zillow-to-grow-workforce-by-40-in-2021/ |quote=In July, it became one of the first companies to allow most of its employees to keep working from home indefinitely. |archive-date=April 2, 2023 |archive-url=https://web.archive.org/web/20230402121302/https://therealdeal.com/national/2021/03/11/zillow-to-grow-workforce-by-40-in-2021/ |url-status=live }}</ref><ref name=Schlosser>{{cite news |last1=Schlosser |first1=Kurt |title=Zillow to allow 90% of employees to work from home indefinitely as pandemic 'debunks' old ways |date=July 29, 2020 |access-date=May 2, 2023 |work=GeekWire |url=https://www.geekwire.com/2020/zillow-allow-90-employees-work-home-indefinitely-pandemic-debunks-old-ways/ |quote=Zillow Group introduced a new policy on Wednesday allowing about 90% of its employees the option of working from home, at least some of the time, indefinitely. |archive-date=February 16, 2023 |archive-url=https://web.archive.org/web/20230216224025/https://www.geekwire.com/2020/zillow-allow-90-employees-work-home-indefinitely-pandemic-debunks-old-ways/ |url-status=live }}</ref> In March 2021, Zillow stated it had hired about 1,500 employees over the past twelve months.<ref name=Solomont2021>{{cite news |last=Solomont |first=E.B. |title=Zillow to grow workforce by 40% in 2021 |date=March 11, 2019 |access-date=May 2, 2023 |url=https://therealdeal.com/national/2021/03/11/zillow-to-grow-workforce-by-40-in-2021/ |work=[[The_Real_Deal_(magazine)|The Real Deal]] |archive-date=April 2, 2023 |archive-url=https://web.archive.org/web/20230402121302/https://therealdeal.com/national/2021/03/11/zillow-to-grow-workforce-by-40-in-2021/ |url-status=live }}</ref> The company then announced plans to increase the workforce by 40% by hiring more than 2,000 employees nationwide by the end of the year.<ref name=Solomont2021/>
 In November 2021, CEO Barton announced the company would shutter the home-buying part of the business, sell its existing inventory, and lay off 25% of its employees.<ref name=nyt_1121>{{cite news |last1=Rodriguez |first1=James |title=Zillow just stopped flipping homes after scooping up thousands of properties over 3 years. Here's what happened. |url=https://www.businessinsider.com/ibuyer-defunct-why-did-zillow-stop-buying-houses-2021-11 |access-date=3 November 2021 |work=Business Insider |date=2 November 2021 |archive-date=2 November 2021 |archive-url=https://web.archive.org/web/20211102215247/https://www.businessinsider.com/ibuyer-defunct-why-did-zillow-stop-buying-houses-2021-11 |url-status=live }}</ref> When Barton announced the company would cease purchasing homes, Zillow owned about 7,000 houses.<ref name=bloomberg_1121>{{cite news |last1=Clark |first1=Patrick |title=Zillow's Flipping Halt Marks Major Collapse in Housing Push |url=https://www.bloomberg.com/news/articles/2021-11-03/zillow-s-flipping-halt-marks-stunning-collapse-in-housing-push |access-date=3 November 2021 |publisher=Bloomberg.com |date=3 November 2021 |language=en |archive-date=4 November 2021 |archive-url=https://web.archive.org/web/20211104210726/https://www.bloomberg.com/news/articles/2021-11-03/zillow-s-flipping-halt-marks-stunning-collapse-in-housing-push |url-status=live }}</ref> The division responsible for acquiring and selling homes, Zillow Offers, resulted in the company losing $420 million in the third quarter of 2021.<ref>{{cite news |last1=Gandel |first1=Stephen |title=Zillow, facing big losses, quits flipping houses and will lay off a quarter of its staff. |url=https://www.nytimes.com/2021/11/02/business/zillow-q3-earnings-home-flipping-ibuying.html |access-date=3 November 2021 |work=The New York Times |date=2 November 2021 |archive-date=2 November 2021 |archive-url=https://web.archive.org/web/20211102234516/https://www.nytimes.com/2021/11/02/business/zillow-q3-earnings-home-flipping-ibuying.html |url-status=live }}</ref>
+In September 2024, Zillow announced it will be partnering with First Street, a leader in climate risk financial modeling, to introduce a new Climate Risk Score to help home shoppers assess potential climate-related risks for properties. This score evaluates risks such as flooding, wildfires, and extreme heat, providing transparency and enabling buyers to make more informed decisions. The feature is part of Zillow's ongoing effort to enhance the home-buying experience by integrating relevant environmental data.<ref>{{Cite web |last=briahnah |date=2024-09-26 |title=Zillow’s new climate risk score brings transparency to home shoppers |url=https://www.zillowgroup.com/news/zillows-new-climate-risk-score-brings-transparency-to-home-shoppers/ |access-date=2024-10-18 |website=www.zillowgroup.com |language=en-US}}</ref>
 ==Business model==
-Zillow Group Inc is a real estate marketplace company<ref name=Bloomberg>{{cite web |title=Zillow Group Inc |url=https://www.bloomberg.com/profile/company/ZG:US#xj4y7vzkg |publisher=[[Bloomberg L.P.|Bloomberg]] |date=2023 |access-date=June 5, 2023 |archive-date=April 27, 2022 |archive-url=https://web.archive.org/web/20220427175249/https://www.bloomberg.com/profile/company/ZG:US#xj4y7vzkg |url-status=live }}</ref><ref name=PitchBook>{{cite web |title=Zillow Group Overview |url=https://pitchbook.com/profiles/company/43096-69#overview |publisher=[[Morningstar,_Inc.|PitchBook]] |date=2023 |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233105/https://pitchbook.com/profiles/company/43096-69#overview |url-status=live }}</ref> that provides information and services related to selling, buying, renting, and financing through its platform, which is accessible through a website and mobile application.<ref name=Crittenden>{{cite journal |last1=Crittenden |first1=Andrew B. |last2=Crittenden |first2=Victoria L. |last3=Crittenden |first3=William F. |date=2017 |title=Industry Transformation via Channel Disruption |url=http://dsef.org/wp-content/uploads/2018/01/Crittenden-Industry-Transformation-via-Channel-Disruption.pdf |journal=Journal of Marketing Channels |volume=24 |issue=1-2 |pages=13-26 |access-date=June 5, 2023 |quote=Zillow is a residential listing company that exists primarily online through a webpage and mobile application. With regard to the disruption of the traditional real estate business model, Zillow was not designed to remove the personal connection between the consumer and a real estate agent. Instead, Zillow puts important property information in the hands of the buyer, educating the buyer to streamline the buying experience. |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233108/http://dsef.org/wp-content/uploads/2018/01/Crittenden-Industry-Transformation-via-Channel-Disruption.pdf |url-status=live }}</ref><ref name=Carayannis>{{cite book |title=Analytics, Innovation, and Excellence-Driven Enterprise Sustainability |last1=Carayannis |first1=Elias G. |last2=Sindakis |first2=Stavros |url=https://www.google.com/books/edition/Analytics_Innovation_and_Excellence_Driv/mAu1DgAAQBAJ?hl=en&gbpv=1&dq=zillow+business+model&pg=PA151&printsec=frontcover |publisher=[[Palgrave Macmillan|Palgrave Macmillan US]] |date=April 19, 2017 |page=151 |quote=Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them. |access-date=June 5, 2023 |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080205/https://www.google.com/books/edition/Analytics_Innovation_and_Excellence_Driv/mAu1DgAAQBAJ?hl=en&gbpv=1&dq=zillow+business+model&pg=PA151&printsec=frontcover |url-status=live }}</ref><ref name=SEC2023>{{cite web |title=Form 10‑K |url=https://d18rn0p25nwr6d.cloudfront.net/CIK-0001617640/39bcce0f-e35e-409f-aeb6-45b0276d253a.pdf |publisher=[[U.S. Securities and Exchange Commission]] |date=February 15, 2023 |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233106/https://d18rn0p25nwr6d.cloudfront.net/CIK-0001617640/39bcce0f-e35e-409f-aeb6-45b0276d253a.pdf |url-status=live }}</ref> In 2022 the company announced a "housing super app" business strategy in which the Zillow platform would facilitate all components of the home buying, selling, and renting process, from initial property searches to closing to moving.<ref name=Han2023>{{cite news |last=Han |first=Brooklee |date=February 15, 2023 |title=Zillow’s ‘housing super app’ vision takes shape |url=https://www.realtrends.com/articles/zillows-housing-super-app-vision-takes-shape/ |work=Real Trends |publisher=HW Media, LLC |access-date=March 27, 2023 |archive-date=March 8, 2023 |archive-url=https://web.archive.org/web/20230308070718/https://www.realtrends.com/articles/zillows-housing-super-app-vision-takes-shape/ |url-status=live }}</ref><ref name=Geekwire22>{{Cite web| last = Soper| first = Taylor| title = Zillow shares up 16% as real estate giant reveals ‘housing super app’ strategy amid iBuying closure| work = GeekWire| accessdate = 2023-06-12| date = 2022-02-10| url = https://www.geekwire.com/2022/zillow-2-0-reimagined-real-estate-giant-reveals-housing-super-app-strategy-amid-ibuying-closure/| archive-date = 2023-06-12| archive-url = https://web.archive.org/web/20230612210618/https://www.geekwire.com/2022/zillow-2-0-reimagined-real-estate-giant-reveals-housing-super-app-strategy-amid-ibuying-closure/| url-status = live}}</ref><ref name=Manfredi22>{{Cite web| last = Manfredi| first = Lucas| title = Zillow betting big on 'housing super app'| work = FOXBusiness| accessdate = 2023-06-12| date = 2022-02-11| url = https://www.foxbusiness.com/real-estate/zillow-housing-super-app-mortgage-rates| archive-date = 2023-05-31| archive-url = https://web.archive.org/web/20230531113846/https://www.foxbusiness.com/real-estate/zillow-housing-super-app-mortgage-rates| url-status = live}}</ref> This new business model is structured around five pillars of growth: touring, financing, expanding seller solutions, enhancing partner network, and integrating services.<ref name=Han2022>{{cite news |last=Han |first=Brooklee |date=August 4, 2022 |title=Zillow pegs “Five Pillars” as key to future growth |url=https://www.realtrends.com/articles/zillow-pegs-five-pillars-as-key-to-future-growth/ |work=Real Trends |publisher=HW Media, LLC |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233108/https://www.realtrends.com/articles/zillow-pegs-five-pillars-as-key-to-future-growth/ |url-status=live }}</ref><ref name=Han2023/><ref name=SEC2023/> Zillow executives have stated that by focusing on these growth metrics, the company can increase both the total number of customer transactions and the revenue per customer transaction.<ref name=Han2023/><ref name=SEC2023/>
+Zillow Group Inc is a real estate marketplace company<ref name=Bloomberg>{{cite web |title=Zillow Group Inc |url=https://www.bloomberg.com/profile/company/ZG:US#xj4y7vzkg |publisher=[[Bloomberg L.P.|Bloomberg]] |date=2023 |access-date=June 5, 2023 |archive-date=April 27, 2022 |archive-url=https://web.archive.org/web/20220427175249/https://www.bloomberg.com/profile/company/ZG:US#xj4y7vzkg |url-status=live }}</ref><ref name=PitchBook>{{cite web |title=Zillow Group Overview |url=https://pitchbook.com/profiles/company/43096-69#overview |publisher=[[Morningstar,_Inc.|PitchBook]] |date=2023 |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233105/https://pitchbook.com/profiles/company/43096-69#overview |url-status=live }}</ref> that provides information and services related to selling, buying, renting, and financing through its platform, which is accessible through a website and mobile application.<ref name=Crittenden>{{cite journal |last1=Crittenden |first1=Andrew B. |last2=Crittenden |first2=Victoria L. |last3=Crittenden |first3=William F. |date=2017 |title=Industry Transformation via Channel Disruption |url=http://dsef.org/wp-content/uploads/2018/01/Crittenden-Industry-Transformation-via-Channel-Disruption.pdf |journal=Journal of Marketing Channels |volume=24 |issue=1–2 |pages=13–26 |doi=10.1080/1046669X.2017.1346974 |s2cid=158799125 |access-date=June 5, 2023 |quote=Zillow is a residential listing company that exists primarily online through a webpage and mobile application. Concerning the disruption of the traditional real estate business model, Zillow was not designed to remove the personal connection between the consumer and a real estate agent. Instead, Zillow puts important property information in the hands of the buyer, educating the buyer to streamline the buying experience. |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233108/http://dsef.org/wp-content/uploads/2018/01/Crittenden-Industry-Transformation-via-Channel-Disruption.pdf |url-status=live }}</ref><ref name=Carayannis>{{cite book |title=Analytics, Innovation, and Excellence-Driven Enterprise Sustainability |last1=Carayannis |first1=Elias G. |last2=Sindakis |first2=Stavros |url=https://books.google.com/books?id=mAu1DgAAQBAJ&dq=zillow+business+model&pg=PA151 |publisher=[[Palgrave Macmillan|Palgrave Macmillan US]] |date=April 19, 2017 |page=151 |isbn=978-1-137-37879-8 |quote=Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them. |access-date=June 5, 2023 |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080205/https://www.google.com/books/edition/Analytics_Innovation_and_Excellence_Driv/mAu1DgAAQBAJ?hl=en&gbpv=1&dq=zillow+business+model&pg=PA151&printsec=frontcover |url-status=live }}</ref><ref name=SEC2023>{{cite web |title=Form 10‑K |url=https://d18rn0p25nwr6d.cloudfront.net/CIK-0001617640/39bcce0f-e35e-409f-aeb6-45b0276d253a.pdf |publisher=[[U.S. Securities and Exchange Commission]] |date=February 15, 2023 |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233106/https://d18rn0p25nwr6d.cloudfront.net/CIK-0001617640/39bcce0f-e35e-409f-aeb6-45b0276d253a.pdf |url-status=live }}</ref> In 2022 the company announced a "housing super app" business strategy in which the Zillow platform would facilitate all components of the home buying, selling, and renting process, from initial property searches to closing to moving.<ref name=Han2023>{{cite news |last=Han |first=Brooklee |date=February 15, 2023 |title=Zillow's 'housing super app' vision takes shape |url=https://www.realtrends.com/articles/zillows-housing-super-app-vision-takes-shape/ |work=Real Trends |publisher=HW Media, LLC |access-date=March 27, 2023 |archive-date=March 8, 2023 |archive-url=https://web.archive.org/web/20230308070718/https://www.realtrends.com/articles/zillows-housing-super-app-vision-takes-shape/ |url-status=live }}</ref><ref name=Geekwire22>{{Cite web| last = Soper| first = Taylor| title = Zillow shares up 16% as real estate giant reveals 'housing super app' strategy amid iBuying closure| work = GeekWire| accessdate = 2023-06-12| date = 2022-02-10| url = https://www.geekwire.com/2022/zillow-2-0-reimagined-real-estate-giant-reveals-housing-super-app-strategy-amid-ibuying-closure/| archive-date = 2023-06-12| archive-url = https://web.archive.org/web/20230612210618/https://www.geekwire.com/2022/zillow-2-0-reimagined-real-estate-giant-reveals-housing-super-app-strategy-amid-ibuying-closure/| url-status = live}}</ref><ref name=Manfredi22>{{Cite web| last = Manfredi| first = Lucas| title = Zillow betting big on 'housing super app'| work = FOXBusiness| accessdate = 2023-06-12| date = 2022-02-11| url = https://www.foxbusiness.com/real-estate/zillow-housing-super-app-mortgage-rates| archive-date = 2023-05-31| archive-url = https://web.archive.org/web/20230531113846/https://www.foxbusiness.com/real-estate/zillow-housing-super-app-mortgage-rates| url-status = live}}</ref> This new business model is structured around five pillars of growth: touring, financing, expanding seller solutions, enhancing partner network, and integrating services.<ref name=Han2022>{{cite news |last=Han |first=Brooklee |date=August 4, 2022 |title=Zillow pegs "Five Pillars" as key to future growth |url=https://www.realtrends.com/articles/zillow-pegs-five-pillars-as-key-to-future-growth/ |work=Real Trends |publisher=HW Media, LLC |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233108/https://www.realtrends.com/articles/zillow-pegs-five-pillars-as-key-to-future-growth/ |url-status=live }}</ref><ref name=Han2023/><ref name=SEC2023/> Zillow executives have stated that by focusing on these growth metrics, the company can increase both the total number of customer transactions and the revenue per customer transaction.<ref name=Han2023/><ref name=SEC2023/>
-Prior to 2023, Zillow's business operations were organized into three segments: Internet, Media, and Technology (“IMT”), Mortgages, and Homes.<ref name=SEC2023quote>{{cite web |title=Form 10‑K |url=https://d18rn0p25nwr6d.cloudfront.net/CIK-0001617640/39bcce0f-e35e-409f-aeb6-45b0276d253a.pdf |publisher=[[U.S. Securities and Exchange Commission]] |date=February 15, 2023 |access-date=June 5, 2023 |quote=Prior to January 1, 2023, our business was organized into three segments, the Internet, Media & Technology (“IMT”) segment, the Mortgages segment and the Homes segment. |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233106/https://d18rn0p25nwr6d.cloudfront.net/CIK-0001617640/39bcce0f-e35e-409f-aeb6-45b0276d253a.pdf |url-status=live }}</ref><ref name=CNN2023quote>{{cite web |title=Zillow Group Overview |url=https://money.cnn.com/quote/profile/profile.html?symb=Z |publisher=[[CNN Business]] |date=2023 |access-date=June 5, 2023 |quote=It operates through the following segments: Internet, Media, and Technology (IMT), Mortgages, and Homes. |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233105/https://money.cnn.com/quote/profile/profile.html?symb=Z |url-status=live }}</ref><ref name=Hendelmann>{{cite web |last=Hendelmann |first=Viktor |title=The Zillow Business Model – How Does Zillow Make Money? |url=https://productmint.com/zillow-business-model-how-does-zillow-make-money/ |publisher=Productmint |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233108/https://productmint.com/zillow-business-model-how-does-zillow-make-money/ |url-status=live }}</ref>
+Before 2023, Zillow's business operations were organized into three segments: Internet, Media, and Technology (“IMT”), Mortgages, and Homes.<ref name=SEC2023quote>{{cite web |title=Form 10‑K |url=https://d18rn0p25nwr6d.cloudfront.net/CIK-0001617640/39bcce0f-e35e-409f-aeb6-45b0276d253a.pdf |publisher=[[U.S. Securities and Exchange Commission]] |date=February 15, 2023 |access-date=June 5, 2023 |quote=Prior to January 1, 2023, our business was organized into three segments, the Internet, Media & Technology (“IMT”) segment, the Mortgages segment and the Homes segment. |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233106/https://d18rn0p25nwr6d.cloudfront.net/CIK-0001617640/39bcce0f-e35e-409f-aeb6-45b0276d253a.pdf |url-status=live }}</ref><ref name=CNN2023quote>{{cite web |title=Zillow Group Overview |url=https://money.cnn.com/quote/profile/profile.html?symb=Z |publisher=[[CNN Business]] |date=2023 |access-date=June 5, 2023 |quote=It operates through the following segments: Internet, Media and Technology (IMT), Mortgages, and Homes. |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233105/https://money.cnn.com/quote/profile/profile.html?symb=Z |url-status=live }}</ref><ref name=Hendelmann>{{cite web |last=Hendelmann |first=Viktor |title=The Zillow Business Model – How Does Zillow Make Money? |date=29 December 2022 |url=https://productmint.com/zillow-business-model-how-does-zillow-make-money/ |publisher=Productmint |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233108/https://productmint.com/zillow-business-model-how-does-zillow-make-money/ |url-status=live }}</ref>
 ===Acquisitions===
-Zillow has pursued acquisitions of companies that serve to expand its user base, provide new assets and services, or generally accelerate growth.<ref name=InternetPlus>{{cite book |author1=Shusong Ba |author2=Xianling Yang |title=“Internet Plus” Pathways to the Transformation of China’s Property Sector |url=https://www.google.com/books/edition/Internet_Plus_Pathways_to_the_Transforma/yCbkDAAAQBAJ?hl=en&gbpv=1&dq=More+control+over+the+business+cycle+through+acquisitions+Zillow%27s+strategy+has+always+been+building+user+base&pg=PA78&printsec=frontcover |publisher=[[Springer_Nature|Springer Nature Singapore]] |date=August 22, 2016 |page=78 |access-date=June 5, 2023 |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080658/https://www.google.com/books/edition/Internet_Plus_Pathways_to_the_Transforma/yCbkDAAAQBAJ?hl=en&gbpv=1&dq=More+control+over+the+business+cycle+through+acquisitions+Zillow%27s+strategy+has+always+been+building+user+base&pg=PA78&printsec=frontcover |url-status=live }}</ref><ref name=Lawson>{{cite news |last=Lawson |first=Sarah |title=Zillow’s Recipe For Scaling A Business The Smart Way |url=https://www.fastcompany.com/3052054/zillows-recipe-for-scaling-a-business-the-smart-way |work=Fast Company |date=October 20, 2015 |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626234608/https://www.fastcompany.com/3052054/zillows-recipe-for-scaling-a-business-the-smart-way |url-status=live }}</ref><ref name=Nielsen2016>{{cite news |last1=Nielsen |first1=Rachel |title=Zillow bought 10 companies in the past 5 years – now they're 'starting to sprout' |date=July 28, 2015 |access-date=June 5, 2023 |url=https://www.bizjournals.com/seattle/blog/techflash/2016/02/zillow-bought-10-companies-in-the-past-5-years-now.html |work=Puget Sound Business Journal |publisher=[[American City Business Journals]] |archive-date=April 16, 2021 |archive-url=https://web.archive.org/web/20210416201105/https://www.bizjournals.com/seattle/blog/techflash/2016/02/zillow-bought-10-companies-in-the-past-5-years-now.html |url-status=live }}</ref> The company made its first acquisition in 2011 when it purchased Postlets, a digital real estate listing and distribution platform.<ref name=InternetPlus/><ref name=CookGW2011/> In 2015, Zillow purchased Trulia, a major competitor, in a $2.5 billion deal.<ref name=InternetPlus/><ref name=CookGW2015/> At that time, Zillow and Trulia combined to account for 70 percent of online real estate searches.<ref name=InternetPlus/><ref name=Logan2015>{{cite news |last1=Logan |first1=Tim |title=Zillow deal to buy Trulia creates real estate digital ad juggernaut |date=July 28, 2015 |access-date=June 5, 2023 |url=https://www.latimes.com/business/la-fi-zillow-trulia-20140729-story.html |work=GeekWire |archive-date=May 29, 2023 |archive-url=https://web.archive.org/web/20230529040516/https://www.latimes.com/business/la-fi-zillow-trulia-20140729-story.html |url-status=live }}</ref>
+Zillow has pursued acquisitions of companies that serve to expand its user base, provide new assets and services, or generally accelerate growth.<ref name=InternetPlus>{{cite book |author1=Shusong Ba |author2=Xianling Yang |title="Internet Plus" Pathways to the Transformation of China's Property Sector |url=https://books.google.com/books?id=yCbkDAAAQBAJ&dq=More+control+over+the+business+cycle+through+acquisitions+Zillow%27s+strategy+has+always+been+building+user+base&pg=PA78 |publisher=[[Springer_Nature|Springer Nature Singapore]] |date=August 22, 2016 |page=78 |isbn=978-981-10-1699-8 |access-date=June 5, 2023 |archive-date=July 4, 2023 |archive-url=https://web.archive.org/web/20230704080658/https://www.google.com/books/edition/Internet_Plus_Pathways_to_the_Transforma/yCbkDAAAQBAJ?hl=en&gbpv=1&dq=More+control+over+the+business+cycle+through+acquisitions+Zillow%27s+strategy+has+always+been+building+user+base&pg=PA78&printsec=frontcover |url-status=live }}</ref><ref name=Lawson>{{cite news |last=Lawson |first=Sarah |title=Zillow's Recipe For Scaling A Business The Smart Way |url=https://www.fastcompany.com/3052054/zillows-recipe-for-scaling-a-business-the-smart-way |work=Fast Company |date=October 20, 2015 |access-date=June 5, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626234608/https://www.fastcompany.com/3052054/zillows-recipe-for-scaling-a-business-the-smart-way |url-status=live }}</ref><ref name=Nielsen2016>{{cite news |last1=Nielsen |first1=Rachel |title=Zillow bought 10 companies in the past 5 years – now they're 'starting to sprout' |date=July 28, 2015 |access-date=June 5, 2023 |url=https://www.bizjournals.com/seattle/blog/techflash/2016/02/zillow-bought-10-companies-in-the-past-5-years-now.html |work=Puget Sound Business Journal |publisher=[[American City Business Journals]] |archive-date=April 16, 2021 |archive-url=https://web.archive.org/web/20210416201105/https://www.bizjournals.com/seattle/blog/techflash/2016/02/zillow-bought-10-companies-in-the-past-5-years-now.html |url-status=live }}</ref> The company made its first acquisition in 2011 when it purchased Postlets, a digital real estate listing and distribution platform.<ref name=InternetPlus/><ref name=CookGW2011/> In 2015, Zillow purchased Trulia, a major competitor, in a $2.5 billion deal.<ref name=InternetPlus/><ref name=CookGW2015/> At that time, Zillow and Trulia combined to account for 70 percent of online real estate searches.<ref name=InternetPlus/><ref name=Logan2015>{{cite news |last1=Logan |first1=Tim |title=Zillow deal to buy Trulia creates real estate digital ad juggernaut |date=July 28, 2015 |access-date=June 5, 2023 |url=https://www.latimes.com/business/la-fi-zillow-trulia-20140729-story.html |work=GeekWire |archive-date=May 29, 2023 |archive-url=https://web.archive.org/web/20230529040516/https://www.latimes.com/business/la-fi-zillow-trulia-20140729-story.html |url-status=live }}</ref>
 {| class="wikitable"
@@ Line 80: / Line 89: @@
 |-
 |2020s
-|[[Showing_Suite|ShowingTime]],<ref name=Blake2021>{{cite news |last1=Blake |first1=Matthew |title=Zillow’s purchase of ShowingTime closes |date=October 1, 2021 |access-date=June 5, 2023 |url=https://www.housingwire.com/articles/zillows-purchase-of-showingtime-closes/ |work=HousingWire |archive-date=May 26, 2023 |archive-url=https://web.archive.org/web/20230526161325/https://www.housingwire.com/articles/zillows-purchase-of-showingtime-closes/ |url-status=live }}</ref> VRX Media<ref name=BekDec2022>{{cite news |last1=Bek |first1=Nate |title=Zillow acquires real estate marketing company VRX Media to boost listing services |date=December 8, 2022 |access-date=June 5, 2023 |url=https://www.geekwire.com/2022/zillow-acquires-real-estate-marketing-company-vrx-media-to-boost-listing-services/ |work=GeekWire |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233107/https://www.geekwire.com/2022/zillow-acquires-real-estate-marketing-company-vrx-media-to-boost-listing-services/ |url-status=live }}</ref>
+|[[Showing_Suite|ShowingTime]],<ref name=Blake2021>{{cite news |last1=Blake |first1=Matthew |title=Zillow's purchase of ShowingTime closes |date=October 1, 2021 |access-date=June 5, 2023 |url=https://www.housingwire.com/articles/zillows-purchase-of-showingtime-closes/ |work=HousingWire |archive-date=May 26, 2023 |archive-url=https://web.archive.org/web/20230526161325/https://www.housingwire.com/articles/zillows-purchase-of-showingtime-closes/ |url-status=live }}</ref> VRX Media,<ref name=BekDec2022>{{cite news |last1=Bek |first1=Nate |title=Zillow acquires real estate marketing company VRX Media to boost listing services |date=December 8, 2022 |access-date=June 5, 2023 |url=https://www.geekwire.com/2022/zillow-acquires-real-estate-marketing-company-vrx-media-to-boost-listing-services/ |work=GeekWire |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626233107/https://www.geekwire.com/2022/zillow-acquires-real-estate-marketing-company-vrx-media-to-boost-listing-services/ |url-status=live }}</ref> Follow up boss<ref>{{Cite web |title=Zillow acquires popular CRM Follow Up Boss |url=https://www.inman.com/2023/11/01/zillow-acquires-crm-follow-up-boss-super-app-mission-ongoing/ |access-date=2024-02-15 |website=Inman |language=en-US}}</ref>
 |-
 |2010s
@@ Line 86: / Line 95: @@
 |}
+== Services ==
-==Down payment assistance programs==
+Zillow's web and mobile platform offers [[real estate]]-related services for buying, selling, renting, and financing.<ref name="Carayannis2">{{cite book |last1=Carayannis |first1=Elias G. |url=https://books.google.com/books?id=mAu1DgAAQBAJ&dq=zillow+business+model&pg=PA151 |title=Analytics, Innovation, and Excellence-Driven Enterprise Sustainability |last2=Sindakis |first2=Stavros |date=April 19, 2017 |publisher=[[Palgrave Macmillan|Palgrave Macmillan US]] |page=151 |isbn=978-1-137-37879-8 |quote=Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them. |access-date=June 5, 2023}}</ref> Zillow notes that many customers utilize multiple services simultaneously, as home sellers are often buying at the same time and many renters are also investigating ownership options.<ref name=SEC2023quote/>
-Zillow also provides information about down payment assistance programs.<ref name=Lerner2021>{{Cite news |last=Lerner |first=Michele |title=Zillow partners with housing group to make down payment assistance programs more accessible |work=Washington Post |access-date=June 20, 2023 |date=December 21, 2021 |url=https://www.washingtonpost.com/business/2021/12/21/zillow-partners-with-housing-group-make-down-payment-assistance-programs-more-accessible/}}</ref>
-==Website features==
-Zillow has data on roughly 110 million homes across the United States.<ref name=":0">{{Cite news|url=https://www.washingtonpost.com/realestate/which-firm-has-more-accurate-online-estimates-for-homes-zillow-or-redfin/2019/02/19/7a1f6436-346b-11e9-a400-e481bf264fdc_story.html|title=Which is more accurate: Zillow's Zestimate or Redfin's Estimate?|first=Kenneth R.|last=Harney|newspaper=Washington Post|language=en|access-date=2020-03-12|archive-date=2020-04-18|archive-url=https://web.archive.org/web/20200418002133/https://www.washingtonpost.com/realestate/which-firm-has-more-accurate-online-estimates-for-homes-zillow-or-redfin/2019/02/19/7a1f6436-346b-11e9-a400-e481bf264fdc_story.html|url-status=live}}</ref> The company offers several features, including value estimates of homes, value changes of each home in a given time frame, aerial views of homes, and [[Comparables|prices of comparable homes]] in the area. It also provides basic information on a given home, such as square footage and the number of bedrooms and bathrooms. Users can also get estimates of homes that have undergone significant changes, such as a remodeled kitchen.<ref>{{Cite book|last1=Carayannis|first1=Elias G.|url=https://books.google.com/books?id=mAu1DgAAQBAJ&pg=PA151|title=Analytics, Innovation, and Excellence-Driven Enterprise Sustainability|last2=Sindakis|first2=Stavros|date=2017-04-19|publisher=Springer|isbn=978-1-137-37879-8|language=en|access-date=2020-09-07|archive-date=2023-07-04|archive-url=https://web.archive.org/web/20230704080650/https://books.google.com/books?id=mAu1DgAAQBAJ&pg=PA151|url-status=live}}</ref>
-In December 2006, Zillow launched features allowing users to post homes for sale and set a "Make Me Move" price (an informal way to market a home), as well as a real estate [[wiki]].{{Citation needed|date=March 2020}} That same year, Zillow teamed with [[Microsoft]] to offer a feature in Microsoft Virtual Earth that shows aerial photographs.<ref>{{cite news|first=John|last=Cook|title=Zillow.com offers a closer look at homes|newspaper=Seattle PI|date=2006-04-15|url=http://www.seattlepi.com/business/article/Zillow-com-offers-a-closer-look-at-homes-1200900.php|access-date=2015-04-02|archive-date=2015-09-24|archive-url=https://web.archive.org/web/20150924130735/http://www.seattlepi.com/business/article/Zillow-com-offers-a-closer-look-at-homes-1200900.php|url-status=live}}</ref><ref>{{cite news|url=http://ny.curbed.com/archives/2006/06/23/zillow_monicas_apartment_from_friends_worth_29_million.php|work=Curbed|title=Zillow: Monica's Apartment From Friends Worth $2.9 Million|date=2006-06-23|access-date=2015-04-02|archive-date=2023-07-04|archive-url=https://web.archive.org/web/20230704080654/https://ny.curbed.com/2006/6/23/10604722/zillow-monicas-apartment-from-friends-worth-2-9-million|url-status=live}}</ref>
-In December 2009, Zillow expanded its listings to include rental homes.<ref>{{cite news | url=https://www.reuters.com/article/usa-economy-zillow/zillow-launches-rental-listings-and-search-service-idUSN1418982620091215 | work=Reuters | title=Zillow launches rental listings and search service | date=2009-12-15 | access-date=2020-10-10 | archive-date=2021-05-15 | archive-url=https://web.archive.org/web/20210515070829/https://www.reuters.com/article/usa-economy-zillow/zillow-launches-rental-listings-and-search-service-idUSN1418982620091215 | url-status=live }}</ref>
-In late 2013, Zillow began powering [[AOL]] Real Estate.<ref>{{Cite web|url=https://www.inman.com/2013/12/18/zillow-takes-over-aol-real-estate-relationship-in-wake-of-moves-departure/|title=Zillow powering home searches at AOL Real Estate|website=Inman|language=en-US|access-date=2020-03-12|archive-date=2020-10-26|archive-url=https://web.archive.org/web/20201026102636/https://www.inman.com/2013/12/18/zillow-takes-over-aol-real-estate-relationship-in-wake-of-moves-departure/|url-status=live}}</ref> In July 2014, Zillow also took over the real-estate portal for [[MSN]] Real Estate.<ref>{{cite web|url=http://www.inman.com/2014/07/01/zillow-takes-over-real-estate-search-at-msn-real-estate-for-move-inc/|title=Zillow takes over real estate search at MSN Real Estate after Move Inc.'s exit|last1=Hagey|first1=Paul|access-date=2 July 2014|archive-date=14 July 2014|archive-url=https://web.archive.org/web/20140714183349/http://www.inman.com/2014/07/01/zillow-takes-over-real-estate-search-at-msn-real-estate-for-move-inc/|url-status=live}}</ref> In October 2017, Zillow announced to add three-dimensional tours to get 360° photos of houses customers are interested in buying or renting.<ref>{{cite web |url=https://www.engadget.com/2017-10-05-zillow-adding-3d-tours-real-estate-listings.html |title=Zillow is adding 3D tours to its real estate listings |date=5 October 2017 |website=[[Engadget]] |first=Mallory |last=Locklear |access-date=2022-09-01 |archive-date=2022-09-01 |archive-url=https://web.archive.org/web/20220901230913/https://www.engadget.com/2017-10-05-zillow-adding-3d-tours-real-estate-listings.html |url-status=live }}</ref>
-In July 2018, Zillow released a tool for prospective renters to submit a credit check and eviction history report to landlords.<ref>{{Cite news|url=https://www.curbed.com/2018/7/31/17634700/zillow-tools-apply-rentals-pay-rent|title=Zillow's new tools let you apply for apartments and pay rent|last=Andrews|first=Jeff|date=31 July 2018|work=[[Curbed]]|access-date=1 August 2018|archive-date=31 July 2018|archive-url=https://web.archive.org/web/20180731233331/https://www.curbed.com/2018/7/31/17634700/zillow-tools-apply-rentals-pay-rent|url-status=live}}</ref>
+Nearly all of Zillow's online services are structured around real estate listings, and the web and mobile platform's functionality reflects this.<ref name="Manko">{{cite journal |last1=Manko |first1=Barbara A. |date=2022 |title=Teaching user-friendly web design: A case study on Zillow.com in the real estate industry |url=https://journals.sagepub.com/doi/pdf/10.1177/20438869211002201 |journal=Journal of Information Technology |volume=12 |issue=1 |page=38 |doi=10.1177/20438869211002201 |access-date=June 5, 2023 |quote=For an organization’s redesign to impact its users positively, the designer and others responsible for creating its online presence must consider both the content, especially including the functionality of search tools in the case of real estate, and the visual elements of their website’s navigation}}</ref> As of 2023, Zillow had 160 million properties listed in its database.<ref name="SEC20232">{{cite web |date=February 15, 2024 |title=Form 10‑K |url=https://s24.q4cdn.com/723050407/files/doc_financials/2023/q4/z-20231231.pdf |access-date=March 1, 2024 |publisher=[[U.S. Securities and Exchange Commission]] |page=3 |quote=At the core of Zillow is our living database of approximately 160 million U.S. homes}}</ref> Zillow receives property information from numerous sources, including [[multiple listing service]] feeds published by [[Real estate agent|realtor associations]],<ref>{{cite news |last=Blake |first=Matthew |date=June 10, 2021 |title=Judge rules for Zillow in REX antitrust lawsuit |url=https://www.housingwire.com/articles/judge-rules-for-zillow-in-rex-antitrust-lawsuit/ |access-date=June 5, 2023 |work=HousingWire |quote=The case stems from Zillow changing how it collects the home listings information it publicly displays. The company moved late last year from syndication agreements with various parties to getting Internet data display, or IDX, feeds from Multiple Listings Services that are operated by the NAR.}}</ref> county records, tax data, and mortgage information.<ref name="Blake2021b">{{cite news |date=March 16, 2022 |title=ZILLOW MARKET DATA: HOW INVESTORS CAN USE IT FOR THEIR MARKET RESEARCH |url=https://www.mashvisor.com/blog/zillow-market-data/ |access-date=October 6, 2023 |work=Mashvisor}}</ref>
-The company reportedly had 36 million unique visitors in January 2019.<ref>{{Cite web|url=https://www.bizjournals.com/albany/news/2019/10/31/zillow-open-house-daylight-saving-time-bug.html|title=Zillow open house times tripped up by daylight saving time|website=www.bizjournals.com|access-date=2020-03-13|archive-date=2021-05-15|archive-url=https://web.archive.org/web/20210515070655/https://www.bizjournals.com/albany/news/2019/10/31/zillow-open-house-daylight-saving-time-bug.html|url-status=live}}</ref>
-===Zillow Mortgage Marketplace===
+=== Buyer services ===
+Zillow allows home buyers to search for properties by location, total price, features, and other criteria.<ref name=Loukissas2019>{{cite book |last1=Alexander Loukissas |first1=Yanni |url=https://books.google.com/books?id=WTyUDwAAQBAJ&dq=zillow+functionality+property+value+photos+price&pg=PA132 |title=All Data Are Local: Thinking Critically in a Data-Driven Society |date=April 5, 2019 |publisher=MIT Press |page=132 |isbn=978-0-262-35222-2 |quote=Above the map is a search bar with filters for listing type, price, number of beds, and more that can be applied to further narrow the number of listings displayed |access-date=June 5, 2023}}</ref> Users may also view properties not currently on the market as part of the research process.<ref name=Fasolo>{{cite web |last=Jean Fasolo |first=Pamela |date=May 2016 |title=Using Crowd Sourcing to Change the Real Estate Landscape |url=https://mdsoar.org/bitstream/handle/11603/3805/UB_2016_Fasolo_P.pdf |access-date=June 5, 2023 |publisher=University of Baltimore |page=8 |quote=Zillow is unique because rather than using a database of only properties for sale or rent in the MLS system for browsing and viewing purposes, there is a more robust databases of all properties, including those not currently on the market}}</ref> Zillow connects buyers with local real estate agents through their Zillow Premier Agent program.<ref name="ForbesAdvisor">{{cite news |last=Bottorff |first=Cassie |date=May 5, 2023 |title=What Is Zillow Premier Agent & How Does It Work? |url=https://www.forbes.com/advisor/business/software/zillow-premier-agent/ |access-date=October 6, 2023 |work=Forbes Advisor}}</ref>
-On April 3, 2008, Zillow launched a service called Zillow Mortgage Marketplace. This service allows for borrowers to get custom loan quotes without revealing personally identifying information.<ref>{{cite web |last=Gopal |first=Prashant |url=https://www.bloomberg.com/news/articles/2008-04-03/zillow-opens-online-mortgage-marketplacebusinessweek-business-news-stock-market-and-financial-advice |title=Zillow Opens Online Mortgage Marketplace |publisher=Bloomberg |date=2008-04-03 |access-date=2020-10-09 |archive-date=2020-10-14 |archive-url=https://web.archive.org/web/20201014034615/https://www.bloomberg.com/news/articles/2008-04-03/zillow-opens-online-mortgage-marketplacebusinessweek-business-news-stock-market-and-financial-advice |url-status=live }}</ref><ref>{{cite web |url=http://www.dailynewstribune.com/business/x1059924552 |title=Waltham, MA News – Waltham, Massachusetts – Wicked Local Waltham |publisher=Dailynewstribune.com |access-date=2011-02-26 |archive-date=2009-06-01 |archive-url=https://web.archive.org/web/20090601093720/http://www.dailynewstribune.com/business/x1059924552 |url-status=live }}</ref>
-===Zillow Mobile===
+=== Seller services ===
+Zillow provides sellers with an estimate of home value, referred to as a "Zestimate", based on a range of information available through public records, including sales of [[Comparables|comparable houses]] in a neighborhood.<ref name=WaPo>{{Cite news |last=Howell |first=David |title=How accurate is Zillow's Zestimate? Not very, says one Washington-area agent. |url=https://www.washingtonpost.com/news/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/ |url-status=live |archive-url=https://web.archive.org/web/20200423202718/https://www.washingtonpost.com/news/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/ |archive-date=2020-04-23 |access-date=2020-03-13 |newspaper=Washington Post |language=en|quote= Some of that information can come from sites like Zillow that offer what’s called an “automated valuation model” — AVM for short — that purportedly present a great estimate of the current market value of millions of homes. It’s cool technology, amassing an enormous amount of information from publicly available sources in one place that is then scrubbed through very sophisticated algorithms to predict value.}}</ref> Users can compare their Zestimate to prices of actual home sales in their region or neighborhood. <ref name="WaPo" />
-Zillow Mobile apps allow users to view nearby homes based on the user's location.{{Citation needed|date=June 2023}}
+Zillow also connects sellers with local real estate agents, who can perform additional market analysis, such as appraisals, to determine home value and consult on home improvements to maximize value.<ref name="Green2017">{{cite web |author1=Joanna Green |author2=Russell Walker |date=2017 |title=Neighborhood Watch: The Rise of Zillow |url=https://sk.sagepub.com/cases/neighborhood-watch-the-rise-of-zillow |access-date=June 5, 2023 |publisher=Kellogg School of Management}}</ref> Sellers and agents can both use Zillow's suite listings tools, which facilitate interactive and 3D floor plans enabled by AI features.<ref name="CooperJune20232">{{cite news |last=Cooper |first=Gael |date=June 30, 2023 |title=Zillow Launches AI-Powered Virtual Home Tours |url=https://www.cnet.com/tech/zillow-launches-ai-powered-virtual-home-tours/ |access-date=October 6, 2023 |work=CNET |quote=Real estate company Zillow is using artificial intelligence to create a new, immersive listing format on its website.}}</ref> Agents also have access to professional photography and media services.<ref name="HanJanuary2023">{{cite news |last=Han |first=Brooklee |date=January 18, 2023 |title=OZillow Group's ShowingTime+ plans to up agents' marketing game |url=https://www.realtrends.com/articles/zillow-groups-showingtime-plans-to-up-agents-marketing-game/ |access-date=June 5, 2023 |work=Real Trends}}</ref>
-===Zillow Advice===
-On December 16, 2008, Zillow launched Zillow Advice, allowing people to ask real-estate questions online and get answers from the website's community of experts.<ref>{{cite news|url=http://blog.seattlepi.com/realestatenews/archives/156907.asp|title=Get advice from Zillow &#124; Seattle Real Estate News – Seattle Post-Intelligencer|last=Cohen|first=Aubrey|date=2008-12-16|work=[[Seattle Post-Intelligencer]]|access-date=2011-02-26|archive-date=2009-05-31|archive-url=https://web.archive.org/web/20090531183817/http://blog.seattlepi.com/realestatenews/archives/156907.asp|url-status=live}}</ref>
+Sellers can also use Zillow to request cash offers from [[Opendoor]].<ref name="HanMarch2023">{{cite news |last=Han |first=Brooklee |date=March 17, 2023 |title=Opendoor and Zillow expand their partnership |url=https://www.realtrends.com/articles/opendoor-and-zillow-expand-their-partnership/ |access-date=June 5, 2023 |work=Real Trends}}</ref><ref name="SopherAugust2022">{{cite news |last=Sopher |first=Brooklee |date=August 4, 2022 |title=After ditching home-buying business, Zillow Group partners with rival Opendoor |url=https://www.geekwire.com/2022/after-ditching-home-buying-business-zillow-group-partners-with-rival-opendoor/ |access-date=June 5, 2023 |work=Geek Wire}}</ref>
-===Real-estate market reports===
-Zillow produces home value reports for the nation and over 130 metropolitan statistical areas. The reports identify market trends, including 5- and 10-year annualized change, negative equity,<ref>{{cite news | url=https://blogs.wsj.com/developments/2009/05/06/affluent-homeowners-underwater-and-sinking-fast/ | work=The Wall Street Journal | title=Affluent Homeowners: Underwater and Sinking Fast | first=Nick | last=Timiraos | date=May 6, 2009 | access-date=August 4, 2017 | archive-date=March 4, 2016 | archive-url=https://web.archive.org/web/20160304102217/http://blogs.wsj.com/developments/2009/05/06/affluent-homeowners-underwater-and-sinking-fast/ | url-status=live }}</ref> {{Failed verification|date=August 2016}} short sales, and foreclosure transactions.
+=== Renter services ===
-Zillow also releases a Homeowner Confidence Survey.<ref>{{cite news | url=https://www.reuters.com/article/businessNews/idUSN1339409420090514?feedType=RSS&feedName=businessNews | work=Reuters | title=Most U.S. homeowners think a bottom has been reached: Zillow | date=May 14, 2009 | access-date=July 3, 2017 | archive-date=April 17, 2022 | archive-url=https://web.archive.org/web/20220417035609/https://www.reuters.com/article/businessNews/idUSN1339409420090514?feedType=RSS&feedName=businessNews | url-status=live }}</ref> The survey is conducted by Harris Interactive and measures homeowners' perceptions about home-value changes of their own home and the local market.
+Zillow allows renters to apply for apartments and pay rent through its platform.<ref name="Hinchliffe2018">{{cite news |last=Hinchliffe |first=Emma |date=July 31, 2018 |title=Zillow now lets you apply for apartments, pay rent online |url=https://www.inman.com/2018/07/31/zillow-now-lets-you-apply-for-apartments-pay-rent-online/ |access-date=October 6, 2023 |work=Inman |quote=The listing giant has unveiled a new set of tools letting prospective renters apply to multiple apartments with one form and pay rent directly from the website}}</ref> Landlords can also use the platform to process applications, conduct background and credit checks, and accept payments.<ref name="Hinchliffe2018" />
+=== Financing services ===
-===Neighborhood boundary maps (GIS data)===
+Zillow's affiliate lender, Zillow Home Loans, offers mortgage loans and refinance options.<ref name="Jackson2022">{{cite news |last=Jackson |first=Jhoni |date=July 31, 2018 |title=Zillow Review: Mortgage Refinance |url=https://money.com/zillow-mortgage-refinance-review/ |access-date=October 12, 2022 |work=Money |publisher=Money Group , LLC}}</ref> and information about down payment assistance programs.<ref name="Lerner20212">{{Cite news |last=Lerner |first=Michele |date=December 21, 2021 |title=Zillow partners with housing group to make down payment assistance programs more accessible |url=https://www.washingtonpost.com/business/2021/12/21/zillow-partners-with-housing-group-make-down-payment-assistance-programs-more-accessible/ |access-date=June 20, 2023 |newspaper=Washington Post}}</ref>
-The Zillow data team has created a database of nearly 7,544 neighborhood boundaries in the largest cities in the U.S. and made them available via Creative Commons Attribute-Sharealike license.<ref>{{cite web|url=https://www.zillow.com/howto/api/neighborhood-boundaries.htm|title=Zillow Neighborhood Boundaries – Zillow|website=Zillow|access-date=2018-02-03|archive-date=2018-02-03|archive-url=https://web.archive.org/web/20180203065344/https://www.zillow.com/howto/api/neighborhood-boundaries.htm|url-status=live}}</ref>
 ==Zestimate==
-Zillow determines an estimate, also known as a "Zestimate", for a home based on a range of publicly available information, including sales of [[Comparables|comparable houses]] in a neighborhood. According to Zillow, the Zestimate is a starting point in determining a home's value.<ref name=":0" /><ref>{{Cite news|url=https://www.washingtonpost.com/news/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/|title=How accurate is Zillow's Zestimate? Not very, says one Washington-area agent.|last=Howell|first=David|newspaper=Washington Post|language=en|access-date=2020-03-13|archive-date=2020-04-23|archive-url=https://web.archive.org/web/20200423202718/https://www.washingtonpost.com/news/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/|url-status=live}}</ref> The accuracy of the Zestimate varies by location depending on how much information is publicly available, but Zillow allows users to check the accuracy of Zestimates in their own region against actual sales.<ref name=":0" />
+Zillow determines an estimate, also known as a "Zestimate", for a home based on a range of publicly available information, including sales of [[Comparables|comparable houses]] in a neighborhood. According to Zillow, the Zestimate is a starting point in determining a home's value.<ref name=":0">{{Cite news |last=Harney |first=Kenneth R. |title=Which is more accurate: Zillow's Zestimate or Redfin's Estimate? |url=https://www.washingtonpost.com/realestate/which-firm-has-more-accurate-online-estimates-for-homes-zillow-or-redfin/2019/02/19/7a1f6436-346b-11e9-a400-e481bf264fdc_story.html |url-status=live |archive-url=https://web.archive.org/web/20200418002133/https://www.washingtonpost.com/realestate/which-firm-has-more-accurate-online-estimates-for-homes-zillow-or-redfin/2019/02/19/7a1f6436-346b-11e9-a400-e481bf264fdc_story.html |archive-date=2020-04-18 |access-date=2020-03-12 |newspaper=Washington Post |language=en}}</ref><ref>{{Cite news|url=https://www.washingtonpost.com/news/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/|title=How accurate is Zillow's Zestimate? Not very, says one Washington-area agent.|last=Howell|first=David|newspaper=Washington Post|language=en|access-date=2020-03-13|archive-date=2020-04-23|archive-url=https://web.archive.org/web/20200423202718/https://www.washingtonpost.com/news/where-we-live/wp/2014/06/10/how-accurate-is-zillows-zestimate-not-very-says-one-washington-area-agent/|url-status=live}}</ref> The accuracy of the Zestimate varies by location depending on how much information is publicly available, but Zillow allows users to check the accuracy of Zestimates in their region against actual sales.<ref name=":0" />
-In March 2011, Zillow released Rent Zestimates, which provide estimated rent prices for 90 million homes.<ref>{{cite web |url=https://venturebeat.com/2011/03/09/zillow-debuts-rent-zestimates/ |title=Zillow's Rent Zestimates to provide rent prices for 90 million homes |publisher=VentureBeat |date=2011-03-10 |access-date=2013-09-29 |archive-date=2013-10-03 |archive-url=https://web.archive.org/web/20131003090813/http://venturebeat.com/2011/03/09/zillow-debuts-rent-zestimates/ |url-status=live }}</ref>
+In March 2011, Zillow released Rent Zestimates, which provides estimated rent prices for 90 million homes.<ref>{{cite web |url=https://venturebeat.com/2011/03/09/zillow-debuts-rent-zestimates/ |title=Zillow's Rent Zestimates to provide rent prices for 90 million homes |publisher=VentureBeat |date=2011-03-10 |access-date=2013-09-29 |archive-date=2013-10-03 |archive-url=https://web.archive.org/web/20131003090813/http://venturebeat.com/2011/03/09/zillow-debuts-rent-zestimates/ |url-status=live }}</ref>
-On June 14, 2011, Zillow changed its algorithm used to calculate Zestimates. In addition to changing the current Zestimate for millions of homes throughout the country, Zillow changed historical Zestimate value information dating back to 2006.<ref>{{Cite web|url=https://blogs.wsj.com/developments/2011/07/06/zillow-zestimate-shifts-prompting-howls/|title=Zillow 'Zestimate' Shifts, Prompting Howls|last=Whelan|first=Robbie|date=2011-07-06|website=WSJ|language=en-US|access-date=2020-03-13|archive-date=2016-08-21|archive-url=https://web.archive.org/web/20160821002513/http://blogs.wsj.com/developments/2011/07/06/zillow-zestimate-shifts-prompting-howls/|url-status=live}}</ref>
+On June 14, 2011, Zillow changed the algorithm used to calculate Zestimates. In addition to changing the current Zestimate for millions of homes throughout the country, Zillow changed historical Zestimate value information dating back to 2006.<ref>{{Cite web|url=https://blogs.wsj.com/developments/2011/07/06/zillow-zestimate-shifts-prompting-howls/|title=Zillow 'Zestimate' Shifts, Prompting Howls|last=Whelan|first=Robbie|date=2011-07-06|website=WSJ|language=en-US|access-date=2020-03-13|archive-date=2016-08-21|archive-url=https://web.archive.org/web/20160821002513/http://blogs.wsj.com/developments/2011/07/06/zillow-zestimate-shifts-prompting-howls/|url-status=live}}</ref>
-On June 15, 2021 Zillow reported that it updated how it calculates the Zestimate for off-market homes, so to be more responsive to local trends and seasonality that may affect a home’s market value and includes even more historical data to improve accuracy.<ref>{{cite web |url=https://twitter.com/zillow/status/1404862055761559561 |title=Twitter Post |author=Zillow |work=Twitter |accessdate=2021-07-20 |archive-date=2021-07-20 |archive-url=https://web.archive.org/web/20210720041313/https://twitter.com/zillow/status/1404862055761559561 |url-status=live }}</ref>
+On June 15, 2021, Zillow reported that it updated how it calculates the Zestimate for off-market homes, to be more responsive to local trends and seasonality that may affect a home’s market value and includes even more historical data to improve accuracy.<ref>{{cite web |url=https://twitter.com/zillow/status/1404862055761559561 |title=Twitter Post |author=Zillow |work=Twitter |accessdate=2021-07-20 |archive-date=2021-07-20 |archive-url=https://web.archive.org/web/20210720041313/https://twitter.com/zillow/status/1404862055761559561 |url-status=live }}</ref>
 ===Accuracy===
 In 2007, ''[[The Wall Street Journal]]'' studied the accuracy of Zillow's estimates and found that they "often are very good, frequently within a few percentage points of the actual price paid. But when Zillow is bad, it can be terrible."<ref>Hagerty, James R. [https://www.wsj.com/articles/SB117142055516708035 "How Good Are Zillow's Estimates?"] {{Webarchive|url=https://web.archive.org/web/20170809172513/https://www.wsj.com/articles/SB117142055516708035 |date=2017-08-09 }}, ''[[The Wall Street Journal]]'', 2007-02-14. Retrieved on 2009-02-25.</ref>
-In October 2006, the National Community Reinvestment Coalition filed a complaint with the [[Federal Trade Commission]]<ref>{{Cite web|url=http://www.ncrc.org/bestpractices/NCRC_Zillow_Complaint1026.pdf|archiveurl=https://web.archive.org/web/20070701070236/http://www.ncrc.org/bestpractices/NCRC_Zillow_Complaint1026.pdf|url-status=dead|title=Federal Trade Commission Complaint|archivedate=July 1, 2007}}</ref> stating that Zillow was "intentionally misleading consumers and real-estate professionals to rely upon the accuracy of its valuation services despite the full knowledge of the company officials that their valuation Automated Valuation Model (AVM) mechanism is highly inaccurate and misleading." In a letter dated May 4, 2007, the FTC elected not to investigate this complaint,<ref>{{Cite web|url=http://www.bloodhoundrealty.com/BloodhoundBlog/FTC_NCRC_Zillow.pdf|title=FTC_NCRC_Zillow.pdf|access-date=2010-08-13|archive-date=2011-07-27|archive-url=https://web.archive.org/web/20110727182357/http://www.bloodhoundrealty.com/BloodhoundBlog/FTC_NCRC_Zillow.pdf|url-status=live}}</ref> which was later withdrawn by the NCRC.{{Citation needed|date=August 2010}}
+In October 2006, the National Community Reinvestment Coalition filed a complaint with the [[Federal Trade Commission]]<ref>{{Cite web|url=http://www.ncrc.org/bestpractices/NCRC_Zillow_Complaint1026.pdf|archiveurl=https://web.archive.org/web/20070701070236/http://www.ncrc.org/bestpractices/NCRC_Zillow_Complaint1026.pdf|url-status=dead|title=Federal Trade Commission Complaint|archivedate=July 1, 2007}}</ref> stating that Zillow was "intentionally misleading consumers and real estate professionals to rely upon the accuracy of its valuation services despite the full knowledge of the company officials that their valuation Automated Valuation Model (AVM) mechanism is highly inaccurate and misleading." In a letter dated May 4, 2007, the FTC elected not to investigate this complaint,<ref>{{Cite web|url=http://www.bloodhoundrealty.com/BloodhoundBlog/FTC_NCRC_Zillow.pdf|title=FTC_NCRC_Zillow.pdf|access-date=2010-08-13|archive-date=2011-07-27|archive-url=https://web.archive.org/web/20110727182357/http://www.bloodhoundrealty.com/BloodhoundBlog/FTC_NCRC_Zillow.pdf|url-status=live}}</ref> which was later withdrawn by the NCRC.{{Citation needed|date=August 2010}}
 Using data published on the Zillow website, the typical Zestimate error in the United States in July 2016 was $14,000.<ref>{{cite web|title=Zillow Zestimate Accuracy Chart|url=http://www.realestatedecoded.com/zillow-zestimate-accuracy-chart/|website=Real Estate Decoded|access-date=21 July 2016|date=2016-07-08|archive-date=2016-07-24|archive-url=https://web.archive.org/web/20160724141020/http://www.realestatedecoded.com/zillow-zestimate-accuracy-chart/|url-status=live}}</ref>
 ==Controversy and lawsuits==
-While factors contributing to estimates are described elsewhere, Zillow seemingly overemphasizes home square footage as the major metric driving property valuation. This method may not be unique to Zillow, but unduly distorts value expectations.<ref>{{cite web | title=Inaccurate Zillow 'Zestimates' a source of conflict over home prices | url=https://www.latimes.com/business/realestate/la-fi-harney-20150208-story.html | first=Kenneth R. | last=Harney | work=Los Angeles Times | date=February 8, 2015 | access-date=February 27, 2018 | archive-date=February 28, 2018 | archive-url=https://web.archive.org/web/20180228041402/http://www.latimes.com/business/realestate/la-fi-harney-20150208-story.html | url-status=live }}</ref> Listings in areas where land is priced at high premiums often reflect an identical Zillow estimate to that of nearby homes with comparable interior square footage, but where the home might be decades older. Condition, age of home, special features, and proximity to nuisances are insufficiently factored into the estimate. Zillow has made some effort to add balance by including option for owners to provide their own value estimate, but these figures can be similarly unreliable as being opinion instead of quantifiable.
+While factors contributing to estimates are described elsewhere, Zillow seemingly overemphasizes home square footage as the major metric driving property valuation. This method may not be unique to Zillow, but unduly distorts value expectations.<ref>{{cite web | title=Inaccurate Zillow 'Zestimates' a source of conflict over home prices | url=https://www.latimes.com/business/realestate/la-fi-harney-20150208-story.html | first=Kenneth R. | last=Harney | work=Los Angeles Times | date=February 8, 2015 | access-date=February 27, 2018 | archive-date=February 28, 2018 | archive-url=https://web.archive.org/web/20180228041402/http://www.latimes.com/business/realestate/la-fi-harney-20150208-story.html | url-status=live }}</ref> Listings in areas where land is priced at high premiums often reflect an identical Zillow estimate to that of nearby homes with comparable interior square footage, but where the home might be decades older. Condition, age of home, special features, and proximity to nuisances are insufficiently factored into the estimate. Zillow has made some effort to add balance by including an option for owners to provide their own value estimate, but these figures can be similarly unreliable as being opinion instead of quantifiable.
 In 2014, Zillow faced several lawsuits from former employees at the Zillow operation in [[Irvine, California]], alleging violations of [[California Labor Code]] and [[California Business and Professions Code]].<ref>{{Cite web|url=http://www.law360.com/articles/633646/zillow-escapes-worker-s-5m-ot-class-action-under-landers|title=Zillow Escapes Worker's $5M OT Class Action Under Landers – Law360|website=www.law360.com|access-date=2016-07-09|archive-date=2016-06-24|archive-url=https://web.archive.org/web/20160624180430/http://www.law360.com/articles/633646/zillow-escapes-worker-s-5m-ot-class-action-under-landers|url-status=live}}</ref> On February 26, 2016, the [[United States District Court for the Central District of California|U.S. District Court for the Central District of California]] certified the class to include anyone who worked as an inside sales consultant at Zillow between November 2010 and January 2015.<ref>{{Cite web|url=http://www.chicagobusinesslitigationlawyerblog.com/2016/03/3544.html|title=Class Action Certified As to Zillow Consultants for Unpaid Overtime – Chicago Business Litigation Lawyer Blog|date=2016-03-28|access-date=2016-07-09|archive-date=2016-10-11|archive-url=https://web.archive.org/web/20161011200611/http://www.chicagobusinesslitigationlawyerblog.com/2016/03/3544.html|url-status=live}}</ref> Among the numerous allegations brought by high-profile attorneys [[Bobby Samini]] and [[Mark Geragos]], Zillow is accused of failing to pay wages, failing to pay overtime pay, and failing to provide meal and rest breaks. Zillow responded: "the narrative being pushed by this law firm through their multiple lawsuits is completely inconsistent with those who know and work with Zillow...the behavior described does not accurately depict our culture or the 1,200 Zillow employees."<ref name="fortune_discrim">{{cite web|url=http://fortune.com/2014/12/05/zillow-discrimination-lawsuit/|title=Zillow's alleged "frat house" culture leads to new lawsuit|publisher=Fortune|access-date=5 December 2014|archive-date=6 December 2014|archive-url=https://web.archive.org/web/20141206001717/http://fortune.com/2014/12/05/zillow-discrimination-lawsuit/|url-status=live}}</ref>
-In addition, Samini and Geragos represented a former Zillow employee in a sexual harassment action against the company, alleging "sexual torture"<ref name="housingwire.com">{{Cite web|url=http://www.housingwire.com/articles/32237-mark-geragos-more-zillow-employees-victims-of-sexual-harassment|title=Mark Geragos: More Zillow employees victims of sexual harassment|website=www.housingwire.com|access-date=2016-07-09|date=2014-12-03|archive-date=2016-08-15|archive-url=https://web.archive.org/web/20160815093923/http://www.housingwire.com/articles/32237-mark-geragos-more-zillow-employees-victims-of-sexual-harassment|url-status=live}}</ref> and "the most heinous acts of sexual harassment imaginable".<ref>{{Cite web|url=http://www.housingwire.com/articles/37194-zillow-settles-sexual-harassment-lawsuit|title=Zillow settles sexual harassment lawsuit|website=www.housingwire.com|access-date=2016-07-09|date=2016-06-04|archive-date=2016-07-12|archive-url=https://web.archive.org/web/20160712050845/http://www.housingwire.com/articles/37194-zillow-settles-sexual-harassment-lawsuit|url-status=live}}</ref> According to the lawsuit, Zillow's Southern California office represents an "adult frat house where sexual harassment and misconduct are normalized, condoned, and promoted by male managers."<ref name="housingwire.com"/> Based on the allegations against the company, Samini has called Zillow a "modern day ''[[Animal House]]''."<ref>{{Cite web|url=https://www.bloomberg.com/news/videos/2014-12-04/zillow-is-a-modern-day-animal-house-samini|title=Zillow Is a 'Modern Day Animal House': Attorney Samini|website=Bloomberg.com|access-date=2016-07-09|archive-date=2016-05-07|archive-url=https://web.archive.org/web/20160507044715/http://www.bloomberg.com/news/videos/2014-12-04/zillow-is-a-modern-day-animal-house-samini|url-status=live}}</ref> On May 5, 2016, Zillow settled the action for an undisclosed amount, without admitting any wrongdoing.<ref>{{Cite web|url=http://www.bizjournals.com/losangeles/news/2016/06/03/zillow-settles-lawsuits-regarding-employees-at.html|title=Zillow settles lawsuits regarding employees at Irvine sales office – L.A. Biz|access-date=2016-07-09|archive-date=2016-06-24|archive-url=https://web.archive.org/web/20160624121344/http://www.bizjournals.com/losangeles/news/2016/06/03/zillow-settles-lawsuits-regarding-employees-at.html|url-status=live}}</ref>
+In addition, Samini and Geragos represented a former Zillow employee in a sexual harassment action against the company, alleging "sexual torture"<ref name="housingwire.com">{{Cite web|url=http://www.housingwire.com/articles/32237-mark-geragos-more-zillow-employees-victims-of-sexual-harassment|title=Mark Geragos: More Zillow employees victims of sexual harassment|website=www.housingwire.com|access-date=2016-07-09|date=2014-12-03|archive-date=2016-08-15|archive-url=https://web.archive.org/web/20160815093923/http://www.housingwire.com/articles/32237-mark-geragos-more-zillow-employees-victims-of-sexual-harassment|url-status=live}}</ref> and "the most heinous acts of sexual harassment imaginable".<ref>{{Cite web|url=http://www.housingwire.com/articles/37194-zillow-settles-sexual-harassment-lawsuit|title=Zillow settles sexual harassment lawsuit|website=www.housingwire.com|access-date=2016-07-09|date=2016-06-04|archive-date=2016-07-12|archive-url=https://web.archive.org/web/20160712050845/http://www.housingwire.com/articles/37194-zillow-settles-sexual-harassment-lawsuit|url-status=live}}</ref> According to the lawsuit, Zillow's Southern California office represents an "adult frat house where sexual harassment and misconduct are normalized, condoned, and promoted by male managers."<ref name="housingwire.com"/> Based on the allegations against the company, Samini has called Zillow a "modern day ''[[Animal House]]''."<ref>{{Cite web|url=https://www.bloomberg.com/news/videos/2014-12-04/zillow-is-a-modern-day-animal-house-samini|title=Zillow Is a 'Modern Day Animal House': Attorney Samini|website=Bloomberg.com|date=4 December 2014 |access-date=2016-07-09|archive-date=2016-05-07|archive-url=https://web.archive.org/web/20160507044715/http://www.bloomberg.com/news/videos/2014-12-04/zillow-is-a-modern-day-animal-house-samini|url-status=live}}</ref> On May 5, 2016, Zillow settled the action for an undisclosed amount, without admitting any wrongdoing.<ref>{{Cite web|url=http://www.bizjournals.com/losangeles/news/2016/06/03/zillow-settles-lawsuits-regarding-employees-at.html|title=Zillow settles lawsuits regarding employees at Irvine sales office – L.A. Biz|access-date=2016-07-09|archive-date=2016-06-24|archive-url=https://web.archive.org/web/20160624121344/http://www.bizjournals.com/losangeles/news/2016/06/03/zillow-settles-lawsuits-regarding-employees-at.html|url-status=live}}</ref>
 In 2017, Zillow sent a cease-and-desist letter to Kate Wagner, the author of [[McMansion Hell]], a blog that lampooned the presentations of luxury homes found on the site.<ref name=buzzfeed>{{cite news |last=Dalrymple II |first=Jim |date=June 26, 2017 |title=A 23-Year-Old Woman Shut Down Her Real Estate Blog After Zillow Threatened Her |url=https://www.buzzfeed.com/jimdalrympleii/zillow-went-after-this-23-year-olds-popular-real-estate |work=Buzzfeed |access-date=June 28, 2017 |archive-date=June 28, 2017 |archive-url=https://web.archive.org/web/20170628053745/https://www.buzzfeed.com/jimdalrympleii/zillow-went-after-this-23-year-olds-popular-real-estate |url-status=live }}</ref><ref name=gizmodo>{{cite news |last=Brown |first=Jennings |date=June 28, 2017 |title=Zillow Sends Cease and Desist Letter to McMansion Hell, the Architectural Criticism Blog We Need Right Now [Updated] |url=https://gizmodo.com/zillow-sends-cease-and-desist-letter-to-mcmansion-hell-1796435051 |work=Gizmodo |access-date=June 28, 2017 |archive-date=June 27, 2017 |archive-url=https://web.archive.org/web/20170627191808/http://gizmodo.com/zillow-sends-cease-and-desist-letter-to-mcmansion-hell-1796435051 |url-status=live }}</ref> Wagner was represented by the [[Electronic Frontier Foundation]]. Zillow later released a statement saying it had "decided against moving forward with legal action" on the matter.<ref name=eff>{{cite news |last=Nazer |first=Daniel |date=June 29, 2017 |title=McMansion Hell Responds to Zillow's Unfounded Legal Claims |url=https://www.eff.org/deeplinks/2017/06/mcmansion-hell-responds-zillows-unfounded-legal-claims |work=Electronic Frontier Foundation |access-date=March 9, 2018 |archive-date=March 5, 2018 |archive-url=https://web.archive.org/web/20180305123340/https://www.eff.org/deeplinks/2017/06/mcmansion-hell-responds-zillows-unfounded-legal-claims |url-status=live }}</ref>