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{{short description|Pakistani website and smartphone application focusing on music}}
{{Infobox dot-com company
{{Infobox website
| name = Taazi
| name = Taazi
| logo =
| logo = Taazi.jpg
| logo_size = 200
| screenshot = File:Taazi screenshot.jpg
| screenshot_size = 200
| caption = Taazi music on [[Android (operating system)|Android]]
| company_type = Privately held company
| company_type = Privately held company
| key_people = [[Haroon (singer)|Haroon]]<ref name="Pakistan’s '1st legal music app' aims to empower music in the country!"/> {{small|(CEO & Founder)}}
| dissolved = 2020
| area_served = Worldwide
| area_served = Worldwide
| location_city = [[Islamabad]]
| location_city = [[Islamabad]]
| location_country = Pakistan
| location_country = Pakistan
⚫
| launched = {{start date and age|2015|8}}
| homepage = {{url|https://taazi.com/}}
| homepage = {{url|https://taazi.com/}}
⚫
| launch_date = {{start date and age|2015|8}}

}}
}}
'''Taazi''' is a Pakistani website and smartphone application focusing on music. Taazi describes itself as a platform to combat piracy and give local musicians a medium to monetize their music through its unique billing system. Taazi features content of both established and upcoming musicians.<ref>{{Cite web|url=http://news.uniquepakistan.com.pk/haroon-rashid-launches-an-online-music-streaming-startup-to-fight-piracy/|title=Haroon Rashid launches an online music streaming startup - The Good Times {{!}} Unique Pakistan|website=The Good Times {{!}} Unique Pakistan|language=en-US|access-date=2016-04-15}}</ref>
'''Taazi''' ({{langx|ur|تازی}}) was a Pakistani website and smartphone application that focused on music. It was an online music streaming service and a digital distributor of Lollywood, Coke Studio and other regional Pakistani music across the world. Taazi described itself as a platform to combat piracy and gave local musicians a medium to monetize their music through its unique billing system.<ref name="Pakistan’s '1st legal music app' aims to empower music in the country!">{{Cite web|url=https://nation.com.pk/19-Oct-2015/pakistan-s-1st-legal-music-app-aims-to-empower-music-in-the-country|title=Pakistan's '1st legal music app' aims to empower music in the country!|date=2015-10-19|website=The Nation|language=en|access-date=2020-02-02}}</ref> Taazi featured content of both established and upcoming musicians.<ref>{{Cite web|url=http://news.uniquepakistan.com.pk/haroon-rashid-launches-an-online-music-streaming-startup-to-fight-piracy/|title=Haroon Rashid launches an online music streaming startup - The Good Times {{!}} Unique Pakistan|website=The Good Times {{!}} Unique Pakistan|language=en-US|access-date=2016-04-15}}</ref> Taazi.com was discontinued in 2020. <ref>{{Cite web |last=Makhani |first=Alina |date=2015-08-10 |title=Taazi.com- Pakistan's First Legal Music Website Launched |url=https://www.brandsynario.com/taazi-com-pakistans-first-legal-music-website-launched/ |access-date=2024-03-03 |website=Brandsynario |language=en-US}}</ref>


==History==
==History==
Taazi was created, over a 3 years period, by a team of programmers and musicians based in [[Islamabad]]. Taazi was founded and run by producer, director and musician [[Haroon (singer)|Haroon]].<ref>{{Cite web|url=http://www.localistantimes.com/2015/11/taazi-best-way-to-listen-and-promote-pakistani-music/|title="Taazi", Best Way To Listen and Promote Pakistani Music|website=Localistan Times|language=en-US|access-date=2016-04-15}}</ref> Taazi is a division of Unicorn Black, a media production and technology company that develops and produces original content.<ref>{{cite web|url=http://www.brandsynario.com/pakistans-1st-legal-music-website-taazi-com-to-be-launched/|title=Pakistan's 1st Legal Music Website Taazi.com to be Launched|author=Web Desk|work=Brandsynario}}</ref> Haroon is also the creator and director of the Pakistani animated TV series [[Burka Avenger]].
Taazi was created, over a 3 year period, by a team of programmers and musicians based in [[Islamabad]]. Taazi was founded and run by producer, director and musician [[Haroon (singer)|Haroon]].<ref>{{Cite web|url=http://www.localistantimes.com/2015/11/taazi-best-way-to-listen-and-promote-pakistani-music/|title="Taazi", Best Way To Listen and Promote Pakistani Music|website=Localistan Times|language=en-US|access-date=2016-04-15}}</ref> Taazi was a division of Unicorn Black, a media production and technology company that develops and produces original content.<ref>{{cite web|url=http://www.brandsynario.com/pakistans-1st-legal-music-website-taazi-com-to-be-launched/|title=Pakistan's 1st Legal Music Website Taazi.com to be Launched|author=Web Desk|work=Brandsynario}}</ref> Haroon is also the creator and director of the Pakistani animated TV series [[Burka Avenger]].


==About Taazi==
==About Taazi==
Taazi was [[Pakistan]]'s first legal music app and website. Taazi has more than 100,000 songs and more than 2,500 enlisted artists.<ref>http://phoneworld.com.pk/taazi-pakistans-first-legal-music-website/</ref>
Taazi was [[Pakistan]]'s first legal music app and website. Taazi had more than 100,000 songs and more than 2,500 enlisted artists.<ref>{{Cite web|url=http://phoneworld.com.pk/taazi-pakistans-first-legal-music-website/|title = Taazi Pakistan's First Legal Music Website|date = 10 August 2015}}</ref>

⚫
The Taazi app has had more that 100,000 downloads.<ref>{{cite web|url=http://taazi.com/blog/taazi-music-app-crosses-100000-downloads-on-google-play-store/|title=Taazi Music App crosses 100,000 downloads on Google Play Store!|work=Taazi Blogs}}</ref><ref>{{Cite web|url=http://www.thedemocrate.com/?p=3760|title=Taazi Music App crosses 100,000 downloads on Google Play Store|website=The Democrate|access-date=2016-04-15}}</ref> Users living in [[Pakistan]] as well as abroad can download content by paying through mobile credit and [[PayPal]]. 70% of the revenue generated is given to the artists whereas 30% is retained by Taazi.<ref>{{cite web|url=http://tribune.com.pk/story/969650/a-taste-of-taazis-resounding-success/|title=A taste of Taazi's resounding success|date=8 October 2015|work=The Express Tribune}}</ref><ref name="wesmalik">{{cite web|url=http://wesmalik.com/taazi/|title=Taazi: Pakistan's first online marketplace for music|author=Wes Malik|publisher=}}</ref> Taazi is a platform that connects users with artists.<ref name="wesmalik"/> Artists upload their content and subscribers download content legally.


⚫
The Taazi app had more than 100,000 downloads.<ref>{{cite web|url=http://taazi.com/blog/taazi-music-app-crosses-100000-downloads-on-google-play-store/|title=Taazi Music App crosses 100,000 downloads on Google Play Store!|work=Taazi Blogs}}</ref><ref>{{Cite web|url=http://www.thedemocrate.com/?p=3760|title=Taazi Music App crosses 100,000 downloads on Google Play Store|website=The Democrate|access-date=2016-04-15}}</ref> Users living in [[Pakistan]] as well as abroad could have downloaded content by paying through mobile credit and [[PayPal]]. 70% of the revenue generated was given to the artists whereas 30% was retained by Taazi.<ref>{{cite web|url=http://tribune.com.pk/story/969650/a-taste-of-taazis-resounding-success/|title=A taste of Taazi's resounding success|date=8 October 2015|work=The Express Tribune}}</ref><ref name="wesmalik">{{cite web|url=http://wesmalik.com/taazi/|title=Taazi: Pakistan's first online marketplace for music|author=Wes Malik|publisher=}}</ref> Taazi was a platform that connected users with artists.<ref name="wesmalik"/> Artists uploaded their content and subscribers downloaded content legally.
==Features==
* Personal user profile
* Sharing of videos and songs
* Following of artists and friends
* Offline streaming
* Creating and sharing of favorite playlists
* Inviting friends via email
* Notification of activities performed on Taazi
* Posting of comments and liked / disliked content
* Sign-up possible via Gmail, Email, Facebook, Twitter & Mobile Number
* A queue list for favorite songs
* A chat system


==Content acquisition==
==Content acquisition==
Taazi works as a distribution platform.<ref>{{Cite web|url=http://tns.thenews.com.pk/stream-night-away-pakistani-music-portals-taazi-patari/#.VxCSs_l97Dc|title=Stream the night away: Pakistani music goes online - TNS - The News on Sunday|website=TNS - The News on Sunday|language=en-US|access-date=2016-04-15}}</ref> All content on Taazi is uploaded legally. Agreements in place for the most popular Pakistani music content including the following:<ref>{{Cite web|url=http://taazi.com/artist-contract/|title=Artist Agreement|last=Taazi.com|website=taazi.com|access-date=2016-04-15}}</ref>
Taazi worked as a distribution platform.<ref>{{Cite web|url=http://tns.thenews.com.pk/stream-night-away-pakistani-music-portals-taazi-patari/#.VxCSs_l97Dc|title=Stream the night away: Pakistani music goes online - TNS - The News on Sunday|website=TNS - The News on Sunday|language=en-US|access-date=2016-04-15}}</ref> All content on Taazi was uploaded legally. Agreements were in place for the most popular Pakistani music content including the following:<ref>{{Cite web|url=http://taazi.com/artist-contract/|title=Artist Agreement|last=Taazi.com|website=taazi.com|access-date=2016-04-15}}</ref>
* Coke Studio Seasons 1–8
* Coke Studio Seasons 1–8
* Nescafe Basement Hits
* Nescafe Basement Hits
Line 44: Line 37:
{{Reflist}}
{{Reflist}}


[[Category:Music websites]]
[[Category:2020 disestablishments in Pakistan]]
[[Category:Entertainment companies of Pakistan]]
[[Category:Pakistani music websites]]
[[Category:Pakistani websites]]
[[Category:Defunct Pakistani websites]]
[[Category:Internet properties disestablished in 2015]]
[[Category:Internet properties established in 2015]]
[[Category:Internet properties disestablished in 2020]]

Latest revision as of 22:09, 20 October 2024

Taazi
Taazi music on Android
Type of businessPrivately held company
Dissolved2020
Headquarters
Islamabad
,
Pakistan
Area servedWorldwide
Key peopleHaroon[1] (CEO & Founder)
URLtaazi.com
LaunchedAugust 2015; 9 years ago (2015-08)

Taazi (Urdu: تازی) was a Pakistani website and smartphone application that focused on music. It was an online music streaming service and a digital distributor of Lollywood, Coke Studio and other regional Pakistani music across the world. Taazi described itself as a platform to combat piracy and gave local musicians a medium to monetize their music through its unique billing system.[1] Taazi featured content of both established and upcoming musicians.[2] Taazi.com was discontinued in 2020. [3]

History

[edit]

Taazi was created, over a 3 year period, by a team of programmers and musicians based in Islamabad. Taazi was founded and run by producer, director and musician Haroon.[4] Taazi was a division of Unicorn Black, a media production and technology company that develops and produces original content.[5] Haroon is also the creator and director of the Pakistani animated TV series Burka Avenger.

About Taazi

[edit]

Taazi was Pakistan's first legal music app and website. Taazi had more than 100,000 songs and more than 2,500 enlisted artists.[6]

The Taazi app had more than 100,000 downloads.[7][8] Users living in Pakistan as well as abroad could have downloaded content by paying through mobile credit and PayPal. 70% of the revenue generated was given to the artists whereas 30% was retained by Taazi.[9][10] Taazi was a platform that connected users with artists.[10] Artists uploaded their content and subscribers downloaded content legally.

Content acquisition

[edit]

Taazi worked as a distribution platform.[11] All content on Taazi was uploaded legally. Agreements were in place for the most popular Pakistani music content including the following:[12]

  • Coke Studio Seasons 1–8
  • Nescafe Basement Hits
  • EMI Pakistan
  • Digital Entertainment World
  • Multiple independent record labels having access to thousands of Pakistani songs

References

[edit]
  1. ^ "Haroon Rashid launches an online music streaming startup - The Good Times | Unique Pakistan". The Good Times | Unique Pakistan. Retrieved 2016-04-15.
  2. ^ Makhani, Alina (2015-08-10). "Taazi.com- Pakistan's First Legal Music Website Launched". Brandsynario. Retrieved 2024-03-03.
  3. ^ ""Taazi", Best Way To Listen and Promote Pakistani Music". Localistan Times. Retrieved 2016-04-15.
  4. ^ Web Desk. "Pakistan's 1st Legal Music Website Taazi.com to be Launched". Brandsynario.
  5. ^ "Taazi Pakistan's First Legal Music Website". 10 August 2015.
  6. ^ "Taazi Music App crosses 100,000 downloads on Google Play Store!". Taazi Blogs.
  7. ^ "Taazi Music App crosses 100,000 downloads on Google Play Store". The Democrate. Retrieved 2016-04-15.
  8. ^ "A taste of Taazi's resounding success". The Express Tribune. 8 October 2015.
  9. ^ a b Wes Malik. "Taazi: Pakistan's first online marketplace for music".
  10. ^ "Stream the night away: Pakistani music goes online - TNS - The News on Sunday". TNS - The News on Sunday. Retrieved 2016-04-15.
  11. ^ Taazi.com. "Artist Agreement". taazi.com. Retrieved 2016-04-15.
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