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{{Short description|American confectioner}}
{{Multiple issues|
{{Orphan|date=August 2017}}
{{advert|date=March 2017}}
{{advert|date=March 2017}}
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{{Infobox company
{{Infobox company
| name = Madécasse
| name = Beyond Good
| logo = Beyond Good Logo.png
| logo = 2015_Madecasse_Chocolate_Logo.jpg
⚫
| type = [[Private company|Private]]
| caption =Madécasse's logo
⚫
| foundation = 2008
⚫
| type = [[Private company|Private]]
⚫
| founder = Tim McCollum, Brett Beach
⚫
| foundation = 2006
⚫
| location_city = [[Brooklyn, New York]]
⚫
| founder = Tim McCollum, Brett Beach
⚫
| location_country = United States of America
⚫
| location_city = [[Brooklyn, New York]]
| industry = Chocolate and vanilla products
⚫
| location_country = United States
| website = {{url|beyondgood.com}}
| industry = Foods
| website = [http://www.madecasse.com/ www.madecasse.com]
}}
}}

'''Madécasse''' is a [[Brooklyn]]-based chocolate and vanilla company established in 2006 by two [[Peace Corps]] volunteers who served in [[Madagascar]]. The company sells a range of chocolate bars and vanilla products, all sourced from the island of Madagascar. All of the cocoa is certified Direct Trade and is sourced directly from Malagasy cocoa farmers. For several years, Madécasse worked with a local chocolate producer based in [[Antananarivo]], and is currently producing chocolate in Europe while working to move production back to Madagascar.
'''Beyond Good''', formerly known as '''Madécasse''', is a [[Brooklyn|Brooklyn-based]] chocolate and vanilla company. It was established in 2006 by Brett Beach and Tim McCollum. The company sells a range of single-origin chocolate bars and vanilla products sourced from the island of [[Madagascar]]. All of their cocoa is certified [[direct trade]] and is sourced directly from [[Malagasy people|Malagasy]] and Ugandan cocoa farmers. For several years, Beyond Good worked with a local chocolate producer in [[Antananarivo]] before moving its production facility to [[Madagascar]] and [[Europe]].<ref>{{Cite web |last=confectionerynews.com |date=2020-03-11 |title=Beyond Good expands production opening a factory in Africa |url=https://www.confectionerynews.com/Article/2020/03/11/Beyond-Good-expands-production-opening-a-factory-in-Africa |access-date=2023-09-16 |website=confectionerynews.com |language=en-GB}}</ref>


==History==
==History==
Founders Brett Beach and Tim McCollum met while serving as Peace Corps volunteers in Madagascar. After spending a combined eight years on the island, McCollum and Beach felt that they wanted to have more of an impact and that “business was needed for real (social and environmental) change.”<ref>Dugan, Owen "Made in Madagascar", ''[[Wine Spectator]]'', Los Angeles, 31 May 2010.</ref> Cocoa had always been a major export of Madagascar but very little chocolate had been produced on the island, much like in the rest of Africa. Even though the continent grows over 65% of the world's cocoa, less than 1% of the world’s chocolate is made there.<ref name="goodbusiness">Watkins, Tate [http://www.good.is/post/cuckoo-for-cocoa-processing-making-chocolate-not-just-picking-it-helps-madagascar-develop/ "Cuckoo for Cocoa Processing: Making Chocolate—Not Just Picking It—Helps Madagascar Develop"], ''[[Good Business]]'' 7 February 2012.</ref> The two were determined to have a significant impact on the island they had come to love, and formulated an innovative business model for a chocolate business. They would produce chocolate on the island, and the majority of the economic benefit would stay within the country.<ref name=takepart>Follmer, Max [http://www.takepart.com/article/2011/03/01/madecasse-takes-bitter-out-chocolate-sweetness/ "Madecasse Takes Bitter out of Chocolate Sweetness"] {{webarchive|url=https://web.archive.org/web/20120502170115/http://www.takepart.com/article/2011/03/01/madecasse-takes-bitter-out-chocolate-sweetness |date=2012-05-02 }}, ''[[Take Part]] '' March 1, 2011</ref> The two reunited back in the [[United States]] and started the company at Beach’s residence in [[Lawrence, Kansas]].<ref name="goodbusiness"/>
Brett Beach and Tim McCollum met while serving as [[Peace Corps]] volunteers in Madagascar. After eight years on the island, McCollum and Beach saw a need for a business model that worked toward impactful social and environmental change.<ref>Dugan, Owen "Made in Madagascar", ''[[Wine Spectator]]'', Los Angeles, 31 May 2010.</ref> Beach and McCollum were determined to produce chocolate on the island so that the majority of the economic benefit would stay within the country.<ref name="takepart">Follmer, Max [http://www.takepart.com/article/2011/03/01/madecasse-takes-bitter-out-chocolate-sweetness/ "Madecasse Takes Bitter out of Chocolate Sweetness"] {{webarchive|url=https://web.archive.org/web/20120502170115/http://www.takepart.com/article/2011/03/01/madecasse-takes-bitter-out-chocolate-sweetness|date=2012-05-02}}, ''Take Part '' March 1, 2011</ref> Even though [[Africa]] was growing over 65% of the world's cocoa, less than 1% of the world's chocolate was being produced there.<ref name="goodbusiness">Watkins, Tate [http://www.good.is/post/cuckoo-for-cocoa-processing-making-chocolate-not-just-picking-it-helps-madagascar-develop/ "Cuckoo for Cocoa Processing: Making Chocolate—Not Just Picking It—Helps Madagascar Develop"], ''Good Business'' 7 February 2012.</ref>


Madécasse partnered with the cocoa farmers of the Ezaka Cooperative, from a remote area of Madagascar.<ref name=PCC>[http://www.pccnaturalmarkets.com/sc/1102/sc1102-chocolate.html/ "Creating Change through Chocolate"] {{webarchive|url=https://web.archive.org/web/20121130100409/http://www.pccnaturalmarkets.com/sc/1102/sc1102-chocolate.html |date=2012-11-30 }} ''PCC Natural Markets''</ref> The company initially had trouble meeting the quality standards of the United States, as the cocoa beans needed more fermentation and drying.<ref name="goodbusiness"/> McCollum said, “You have farmers farming cocoa who have never eaten chocolate.”<ref name="goodbusiness"/> Madécasse trained the farmers, invested in equipment, and developed a bonus program for the cooperative.<ref name=PCC/> Since the company established a consistent process for producing high quality cocoa, it has achieved critical acclaim for its chocolates. Madécasse partnered with a factory on the island that has steadily increased their production outcome, according to Malagasy-born Michaël Chauveau, director of operations in Madagascar.<ref name="goodbusiness"/> As Madécasse expanded, it ventured out and partnered with more farming cooperatives in order to meet demand.<ref name="goodbusiness"/>
Beach and McCollum started Madécasse at Beach's residence in [[Lawrence, Kansas]].<ref name="goodbusiness"/> They partnered with cocoa farmers of the Ezaka Cooperative, from a remote area of Madagascar.<ref name=PCC>[http://www.pccnaturalmarkets.com/sc/1102/sc1102-chocolate.html/ "Creating Change through Chocolate"] {{webarchive|url=https://web.archive.org/web/20121130100409/http://www.pccnaturalmarkets.com/sc/1102/sc1102-chocolate.html |date=2012-11-30 }} ''PCC Natural Markets''</ref> The company initially had trouble meeting the quality standards of the United States, as the cocoa beans needed more fermentation and drying.<ref name="goodbusiness"/> The farmers received training, equipment was purchased, and a bonus program for the company was developed.<ref name=PCC/>


According to Malagasy-born Michaël Chauveau, Director of Operations in Madagascar, Madécasse partnered with a factory on the island that has steadily increased its production outcome.<ref name="goodbusiness" /> As the company expanded, it partnered with more farming cooperatives to meet the rising demand.<ref name="goodbusiness" />
⚫
There was room for growth in other markets besides chocolate, as Madagascar provided 60% of the world’s vanilla beans.<ref>[http://www.good.is/post/fair-trade-vanilla-anything-but-plain/ "Fair Trade Vanilla: Anything but Plain"] ''[[Good Business]]'' 31 May 2011</ref> Madécasse exports vanilla beans and extract from Madagascar to replicate the effect that they have with their chocolate bars in the vanilla sector.<ref name="goodbusiness"/> Now, Madécasse has offices in Brooklyn, managed by McCollum, and Madagascar.


⚫
There was room for growth in other markets besides chocolate, as Madagascar provided 60% of the world's [[vanilla bean]]s.<ref>[http://www.good.is/post/fair-trade-vanilla-anything-but-plain/ "Fair Trade Vanilla: Anything but Plain"] ''Good Business'' 31 May 2011</ref> Beyond Good now exports vanilla beans and extracts from Madagascar to replicate the effect that they have had with their chocolate bars in the vanilla sector.<ref name="goodbusiness"/> Currently, Beyond Good has offices in Brooklyn and Madagascar.
==Objectives and Impact==


In January 2020, the company officially changed its name from Madécasse to Beyond Good.<ref>{{Cite web|title=Madécasse rebrands as Beyond Good|url=https://www.candyindustry.com/articles/88879-mad%C3%A9casse-rebrands-as-beyond-good?v=preview|access-date=2021-04-07|website=www.candyindustry.com|language=en}}</ref>
* Strengthen the local economy<ref name=takepart/>

* Create well-paying jobs and market stability to end the cycle of poverty<ref name=takepart/>
The company introduced a line of [[Uganda]]n chocolate bars in early 2020.<ref>{{Cite web|last=Good|first=Beyond|date=2020-01-16|title=Beyond Good Sweetens its Offering with Three New Chocolate Bars|url=https://www.globenewswire.com/news-release/2020/01/16/1971713/0/en/Beyond-Good-Sweetens-its-Offering-with-Three-New-Chocolate-Bars.html|access-date=2021-04-07|website=GlobeNewswire News Room|language=en}}</ref>
* Cut the supply chain to decrease costs while increasing flow of income directly to farmers<ref name=takepart/>
* Train farmers and production technicians skills that increase quality and value of products and ingredients<ref name=takepart/>


==Recognition==
==Recognition==
In 2010, Beyond Good was included in''[[Food & Wine]]'''s list of 40 Big Thinkers 40 & Under.<ref>Wheelock, Katherine "40 Big Thinkers 40 & Under", ''[[Food & Wine]]'', November 2010.</ref> In 2011, it was listed as one of the World's 50 Most Innovative Companies by ''[[Fast Company (magazine)|Fast Company]]''.<ref>[http://www.fastcompany.com/most-innovative-companies/2011/profile/madecasse.php/ "50 Most Innovative Companies – Madecasse"] ''[[Fast Company (magazine)|Fast Company]] '' March 2011</ref> Beyond Good was named a Leader of Global Change in 2012 by the [[United Nations]] and Foundation for Social Change.<ref>[http://foundationchange.org/events/2012-global-conference-for-social-change/ "2012 Global Conference for Social Change list of speakers"] {{Webarchive|url=https://web.archive.org/web/20150528094933/http://foundationchange.org/events/2012-global-conference-for-social-change/|date=2015-05-28}} ''Foundation for Social Change''</ref> In the same year, the brand also won the [[Good Food Awards|Good Food Award]] in the Chocolate category.<ref>[http://www.goodfoodawards.org/chocolate/madecasse-milk-chocolate/ "2011 Good Food Awards Chocolate Winner"] {{webarchive|url=https://web.archive.org/web/20111204073038/http://www.goodfoodawards.org/chocolate/madecasse-milk-chocolate/|date=2011-12-04}} ''Seedling Projects''</ref> In 2022, it received the Good Egg Award on the 2022 [https://www.chocolatescorecard.com/ Chocolate Scorecard] for its work with human rights and environmental issues such as traceability and transparency, living income, child labor, deforestation and climate, [[agroforestry]], and [[agrochemical]] management.<ref>{{cite web |title=2022 Chocolate Scorecard |url=https://www.chocolatescorecard.com/s/Chocolate-Scorecard-2022-Eng.pdf |website=Chocolate Scorecard}}</ref>
The company has achieved recognition for its innovative business model, local impact, and the chocolate itself.
Madécasse has been named:

* a 2012 Leader of Global Change by the [[United Nations]] and [[Foundation for Social Change]]<ref>[http://foundationchange.org/events/2012-global-conference-for-social-change/ "2012 Global Conference for Social Change list of speakers"] ''Foundation for Social Change''</ref>
* one of the World’s 50 Most Innovative Companies by ''[[Fast Company (magazine)|Fast Company]]''<ref>[http://www.fastcompany.com/most-innovative-companies/2011/profile/madecasse.php/ "50 Most Innovative Companies – Madecasse"] ''[[Fast Company (magazine)|Fast Company]] '' March 2011</ref>
* to 40 Under 40 list of people “changing the way Americans eat and drink…” by [[Food & Wine]]<ref>Wheelock, Katherine "40 Big Thinkers 40 & Under", ''[[Food & Wine]]'', November 2010.</ref>
* 2012 Good Food Award Chocolate Winner<ref>[http://www.goodfoodawards.org/chocolate/madecasse-milk-chocolate/ "2011 Good Food Awards Chocolate Winner"] {{webarchive|url=https://web.archive.org/web/20111204073038/http://www.goodfoodawards.org/chocolate/madecasse-milk-chocolate/ |date=2011-12-04 }} ''Seedling Projects''</ref>


==References==
==References==
{{reflist}}
{{reflist}}


{{DEFAULTSORT:Madecasse}}
[[Category:American chocolate companies]]
[[Category:American chocolate companies]]
[[Category:Manufacturing companies based in New York City]]
[[Category:Agriculture in Madagascar]]
[[Category:Agriculture in Madagascar]]
[[Category:Companies based in Brooklyn]]
[[Category:Companies based in Brooklyn]]
[[Category:Food and drink companies established in 2006]]

Latest revision as of 15:41, 18 August 2024

Beyond Good
Company typePrivate
IndustryChocolate and vanilla products
Founded2008
FounderTim McCollum, Brett Beach
Headquarters
Brooklyn, New York
,
United States of America
Websitebeyondgood.com

Beyond Good, formerly known as Madécasse, is a Brooklyn-based chocolate and vanilla company. It was established in 2006 by Brett Beach and Tim McCollum. The company sells a range of single-origin chocolate bars and vanilla products sourced from the island of Madagascar. All of their cocoa is certified direct trade and is sourced directly from Malagasy and Ugandan cocoa farmers. For several years, Beyond Good worked with a local chocolate producer in Antananarivo before moving its production facility to Madagascar and Europe.[1]

History

[edit]

Brett Beach and Tim McCollum met while serving as Peace Corps volunteers in Madagascar. After eight years on the island, McCollum and Beach saw a need for a business model that worked toward impactful social and environmental change.[2] Beach and McCollum were determined to produce chocolate on the island so that the majority of the economic benefit would stay within the country.[3] Even though Africa was growing over 65% of the world's cocoa, less than 1% of the world's chocolate was being produced there.[4]

Beach and McCollum started Madécasse at Beach's residence in Lawrence, Kansas.[4] They partnered with cocoa farmers of the Ezaka Cooperative, from a remote area of Madagascar.[5] The company initially had trouble meeting the quality standards of the United States, as the cocoa beans needed more fermentation and drying.[4] The farmers received training, equipment was purchased, and a bonus program for the company was developed.[5]

According to Malagasy-born Michaël Chauveau, Director of Operations in Madagascar, Madécasse partnered with a factory on the island that has steadily increased its production outcome.[4] As the company expanded, it partnered with more farming cooperatives to meet the rising demand.[4]

There was room for growth in other markets besides chocolate, as Madagascar provided 60% of the world's vanilla beans.[6] Beyond Good now exports vanilla beans and extracts from Madagascar to replicate the effect that they have had with their chocolate bars in the vanilla sector.[4] Currently, Beyond Good has offices in Brooklyn and Madagascar.

In January 2020, the company officially changed its name from Madécasse to Beyond Good.[7]

The company introduced a line of Ugandan chocolate bars in early 2020.[8]

Recognition

[edit]

In 2010, Beyond Good was included inFood & Wine's list of 40 Big Thinkers 40 & Under.[9] In 2011, it was listed as one of the World's 50 Most Innovative Companies by Fast Company.[10] Beyond Good was named a Leader of Global Change in 2012 by the United Nations and Foundation for Social Change.[11] In the same year, the brand also won the Good Food Award in the Chocolate category.[12] In 2022, it received the Good Egg Award on the 2022 Chocolate Scorecard for its work with human rights and environmental issues such as traceability and transparency, living income, child labor, deforestation and climate, agroforestry, and agrochemical management.[13]

References

[edit]
  1. ^ confectionerynews.com (2020-03-11). "Beyond Good expands production opening a factory in Africa". confectionerynews.com. Retrieved 2023-09-16.
  2. ^ Dugan, Owen "Made in Madagascar", Wine Spectator, Los Angeles, 31 May 2010.
  3. ^ Follmer, Max "Madecasse Takes Bitter out of Chocolate Sweetness" Archived 2012-05-02 at the Wayback Machine, Take Part March 1, 2011
  4. ^ a b c d e f Watkins, Tate "Cuckoo for Cocoa Processing: Making Chocolate—Not Just Picking It—Helps Madagascar Develop", Good Business 7 February 2012.
  5. ^ a b "Creating Change through Chocolate" Archived 2012-11-30 at the Wayback Machine PCC Natural Markets
  6. ^ "Fair Trade Vanilla: Anything but Plain" Good Business 31 May 2011
  7. ^ "Madécasse rebrands as Beyond Good". www.candyindustry.com. Retrieved 2021-04-07.
  8. ^ Good, Beyond (2020-01-16). "Beyond Good Sweetens its Offering with Three New Chocolate Bars". GlobeNewswire News Room. Retrieved 2021-04-07.
  9. ^ Wheelock, Katherine "40 Big Thinkers 40 & Under", Food & Wine, November 2010.
  10. ^ "50 Most Innovative Companies – Madecasse" Fast Company March 2011
  11. ^ "2012 Global Conference for Social Change list of speakers" Archived 2015-05-28 at the Wayback Machine Foundation for Social Change
  12. ^ "2011 Good Food Awards Chocolate Winner" Archived 2011-12-04 at the Wayback Machine Seedling Projects
  13. ^ "2022 Chocolate Scorecard" (PDF). Chocolate Scorecard.
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