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{{Short description|British laundry detergent brand}}
{{infobox brand
{{infobox brand
| name = Surf
| name = Surf
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| caption = Surf logo (Unilever)
| caption = Surf logo (Unilever)
| type = [[Laundry detergent]]
| type = [[Laundry detergent]]
| currentowner = [[Unilever]] <small>(except [[United States]], [[Canada]], [[Puerto Rico]])</small><br>[[Sun Products]] <small>([[United States]], [[Canada]], [[Puerto Rico]])</small>
| currentowner = [[Unilever]]<br>[[Henkel North American Consumer Goods]] <small>([[United States]], [[Canada]], [[Puerto Rico]])</small>
| origin = [[United Kingdom]]
| origin = [[United Kingdom]]
| introduced = {{start date and age|1952}}
| introduced = {{start date and age|1952}}
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}}
}}


'''Surf''' (known as '''Sunil''' in the [[Netherlands]]) is a British [[brand]] of [[laundry detergent]] manufactured and marketed around the world by [[Unilever]], except in the [[United States]], [[Canada]] and [[Puerto Rico]], where it has been owned by [[Sun Products]] (now [[Henkel Corporation]]) since 2008.<ref>{{cite web|url=https://www.businesswire.com/news/home/20080727005060/en/Vestar-Capital-Partners-Acquire-Unilever-Laundry-Business|title=Vestar Capital Partners to acquire Unilever laundry business in U.S., Canada and Puerto Rico for $1.45 billion|work=Business Wire|date=28 July 2008|access-date=5 April 2018}}</ref>
'''Surf''' (known as '''Sunil''' in the [[Netherlands]]) is a British [[brand]] of [[laundry detergent]] manufactured and marketed around the world by [[Unilever]], except in the [[United States]], [[Canada]] and [[Puerto Rico]], where it has been owned by [[Sun Products]] (now [[Henkel North American Consumer Goods]]) since 2008.<ref>{{cite web|url=https://www.businesswire.com/news/home/20080727005060/en/Vestar-Capital-Partners-Acquire-Unilever-Laundry-Business|title=Vestar Capital Partners to acquire Unilever laundry business in U.S., Canada and Puerto Rico for $1.45 billion|work=Business Wire|date=28 July 2008|access-date=5 April 2018}}</ref>


The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of [[Lever Brothers]] in the [[United Kingdom]]. Surf was introduced in the [[United States]] in 1959 after [[Rinso]], which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.{{citation needed|date=January 2011}}
The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of [[Lever Brothers]] in the [[United Kingdom]]. Surf was introduced in the [[United States]] in 1959 after [[Rinso]], which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.{{citation needed|date=January 2011}}

Between 1994 and 2001, ''[[Birds of a Feather (TV series)|Birds of a Feather]]'' stars [[Pauline Quirke]] and [[Linda Robson]] appeared in a series of adverts which saw them in a variety of different scenarios.

In 1998, [[January Isaac]] played Lumen in their 'Wais' commercials series in the Philippines; other characters were Lola Obang (Nina Medina) and her son Lando (Nap Miranda) and their twins Ana and Maria (played by Charice and Charlotte Hermoso from 2004 to 2007).

Present in the Brazilian market since 2003, soap powder is currently sold in the following fragrances: Rosas and Flor de Lis; Hydrangeas and White Flowers; Passion Flower and Daisy; and Cherry Blossom and Lavender. It is also available in the form of liquid soap, in the version Jasmine do Oriente and Flor de Lotus. The Tablet version (Bar) was no longer manufactured in July 2010.

In [[Portugal]] and the [[United Kingdom|UK]], the powder is currently marketed with the "Tropical Lilies & Ylang Ylang" fragrances. In both countries it is also available in pre-dosed "capsules".


==References==
==References==
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* [http://www.surf.co.uk/ Surf - Unilever UK & Ireland]
* [http://www.surf.co.uk/ Surf - Unilever UK & Ireland]
* [http://www.surf-detergent.com/ Surf - Henkel USA]
* [http://www.surf-detergent.com/ Surf - Henkel USA]
* [https://www.unilever.com.br/brands/home-care/surf/ Surf - Unilever Brazil]
* [https://www.unilever-fima.com/brands/home-care/surf/ Surf - Unilever Portugal]


{{Unilever}}
{{Unilever}}

Latest revision as of 19:42, 1 August 2024

Surf
Surf logo (Unilever)
Product typeLaundry detergent
OwnerUnilever
Henkel North American Consumer Goods (United States, Canada, Puerto Rico)
CountryUnited Kingdom
Introduced1952; 72 years ago (1952)
Related brandsRinso
MarketsWorldwide

Surf (known as Sunil in the Netherlands) is a British brand of laundry detergent manufactured and marketed around the world by Unilever, except in the United States, Canada and Puerto Rico, where it has been owned by Sun Products (now Henkel North American Consumer Goods) since 2008.[1]

The brand was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers in the United Kingdom. Surf was introduced in the United States in 1959 after Rinso, which had been Lever Brothers Company's lead laundry brand, had declined in sales and market share.[citation needed]

Between 1994 and 2001, Birds of a Feather stars Pauline Quirke and Linda Robson appeared in a series of adverts which saw them in a variety of different scenarios.

In 1998, January Isaac played Lumen in their 'Wais' commercials series in the Philippines; other characters were Lola Obang (Nina Medina) and her son Lando (Nap Miranda) and their twins Ana and Maria (played by Charice and Charlotte Hermoso from 2004 to 2007).

Present in the Brazilian market since 2003, soap powder is currently sold in the following fragrances: Rosas and Flor de Lis; Hydrangeas and White Flowers; Passion Flower and Daisy; and Cherry Blossom and Lavender. It is also available in the form of liquid soap, in the version Jasmine do Oriente and Flor de Lotus. The Tablet version (Bar) was no longer manufactured in July 2010.

In Portugal and the UK, the powder is currently marketed with the "Tropical Lilies & Ylang Ylang" fragrances. In both countries it is also available in pre-dosed "capsules".

References

[edit]
  1. ^ "Vestar Capital Partners to acquire Unilever laundry business in U.S., Canada and Puerto Rico for $1.45 billion". Business Wire. 28 July 2008. Retrieved 5 April 2018.
[edit]


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