KKDA-FM: Difference between revisions

KKDA-FM
Dallas, Texas; United States;
Broadcast area	Dallas–Fort Worth metroplex
Frequency	104.5 MHz
Branding	K104
Programming
Language(s)	English
Format	Urban contemporary
Affiliations	Compass Media Networks
Ownership
Owner	Service Broadcasting Corporation
Sister stations	KRNB
History
First air date	1947 (77 years ago) as KIXL
Former call signs	KIXL (1947–1972); KEZT (1972–1975)
Call sign meaning	K K104 DAllas
Technical information
Facility ID	59702
Class	C
ERP	99,000 watts
HAAT	508 meters (1,667 ft)
Transmitter coordinates	32°35′19″N 96°58′05″W / 32.58861°N 96.96806°W
Links
Webcast	Listen Live
Website	myk104.com

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KKDA-FM (104.5 MHz), known on air as K104, is a radio station in the Dallas–Fort Worth metroplex broadcasting an urban contemporary format. It is owned by Service Broadcasting Corporation alongside KRNB. Its studios are located in Arlington, Texas,^[1] and the transmitter site is in Cedar Hill.

History

104.5 FM began operation on June 8, 1947, as KIXL. KIXL (pronounced "Kicksil") aired a successful beautiful music format, simulcast on both 104.5 FM and 1040 AM ("104 on both dials"). A pioneer in the "mood music" format, the station showed up in the top five in Dallas market ratings consistently through 1968, but by the beginning of the 1970s KIXL was facing tough competition from KOAX, which had come to dominate as the top-rated easy listening station. In 1973, the year Dallas and Fort Worth were combined into one radio market, KIXL dropped its heritage calls in favor of KEZT, continuing to play easy-listening musical fare. The change did not improve the station's fortunes, as KEZT never appeared in the top 10 of the Dallas/Fort Worth ratings, while KOAX's success continued and KTLC provided additional competition in the beautiful music format.

On December 22, 1976, KEZT flipped to an Rhythmic CHR format, changed their call letters as KKDA-FM and adopted the moniker K104, under the leadership of new owner Hyman Childs. K104 was initially the FM counterpart to KKDA AM, which aired R&B and Soul during the day and Gospel at night. KKDA-FM primarily began as a disco station with the two slogans, "K104 Is Disco Soul!" and "K104 Is Disco!" Through the early to mid 1980s, KKDA-FM shifted to a Top 40/CHR/UC hybrid type format (also known as "Crossover" and "CHUrban", which is the predecessor to the current Rhythmic CHR format) while retaining the "K104" branding, first in 1983 with "K104, This Is It!", then later in 1985 with "K104, Jammin' With The Music!", and after that in 1987 with "K104, People Power!" In the late 1980's, the station was briefly known as "Hot 104, The All New KKDA-FM!", though the name would soon be dropped and returned to the "K104" branding under new slogan "K104, We've Got It Goin' On!" (During the station's disco era K104 had a mascot that billed itself as The K104 Disco Chicken).

Through the mid-1990s, under the leadership of new GM Ken Dowe and new PD Michael Spears, KKDA-FM skewed its former urban contemporary format with slower R&B and soul songs at night and gospel on Sunday mornings, towards the Mainstream Urban genre consisting of a Hip-Hop and current R&B heavy playlist. That format helped project K104 to being one of the highest-rated radio stations in the Dallas–Fort Worth DMA, where it has remained to this day.

Competitively, KKDA also has a current crosstown rivalry with another urban station KBFB ("97.9 The Beat"), who has taken advantage of KKDA's 'traditional' urban direction and used that to their advantage, resulting in the two fighting it out for R&B/hip hop dominance in the Metroplex. Their first competition until 1985 was the now defunct R&B radio station KNOK (which used the slogan "Disco and More"); their second competitor from 1988 until 1995 was station KJMZ (known as "100.3 Jamz"). In addition, they also once had a competitor in rhythmic contemporary rival KZZA ("Casa 106.7"), which had shifted from a Hispanic rhythmic direction, since KKDA also has a sizable share^{[clarification needed]} of Hispanic listeners. However, KZZA is a rimshot signal.^{[clarification needed]} KNOR was considered^{[by whom?]} a competitor from 2004-2006 as it was the only station in the Metroplex having a similar format to KKDA-FM's urban contemporary format.

As the FCC loosened radio station ownership rules with the passing of the Telecommunications Act of 1996, virtually all major market radio stations became part of large broadcast groups such as iHeartMedia, Cumulus, and others. Today, KKDA-FM is one of the few remaining major market commercial stations in the nation that is still owned by a local, non-corporate broadcaster.

Its longtime morning drive show, Skip Murphy and the Home Team, was ranked number 1 during the morning drive time slot for nearly a decade, according to Arbitron ratings. Over the last few years, several popular personalities on the show, such as comedian Nannette Lee and Wig, have moved on. The most recent personality to leave was Thomas "Skip" Murphy. He announced in July 2008 that he was moving to sister radio station KRNB to work weekdays from 3 pm to 7 pm. Nationally syndicated personality Tom Joyner became recognized as the "Fly Jock" because he hosted the morning drive slot on K104 and traveled regularly to host an afternoon drive slot on WGCI-FM in Chicago. His show was heard later on KRNB, and most recently aired on KZMJ.

Notable K104 Morning DJs

Tom "The Fly Jock" Joyner 1983–1993
Thomas "Skip" Murphy 1993-2008
DeDe McGuire 2008-Today

References

^ "K104 Is Moving To A New Location -". January 11, 2018. Retrieved October 15, 2018.

External links

Official website
DFW radio archives
DFW Radio/TV history
Facility details for Facility ID 59702 (KKDA-FM) in the FCC Licensing and Management System
KKDA-FM in Nielsen Audio's FM station database

[1] "K104 Is Moving To A New Location -". January 11, 2018. Retrieved October 15, 2018.

[1]

@@ Line 4: / Line 4: @@
 | name             = KKDA-FM
 | logo             = KKDA K104 2010.png
-| city             = [[Dallas]], [[Texas]]
+| city             = [[Dallas|Dallas, Texas]]
+| country          = United States
 | area             = [[Dallas–Fort Worth metroplex]]
 | branding         = ''K104''
-| slogan           = ''Hip-Hop and R&B''
+| airdate          = {{Start date and age|1947|p=fy}} as KIXL
-| airdate          = 1947 as KIXL
 | frequency        = 104.5 [[Megahertz|MHz]]
 | format           = [[Urban contemporary]]
-| language         = English
+| language         = [[American English|English]]
 | power            =
 | erp              = 99,000 [[watt]]s
@@ Line 18: / Line 18: @@
 | facility_id      = 59702
 | callsign_meaning = '''K''' '''K'''104 '''DA'''llas
-| former_callsigns = KIXL (1947-1972)<br>KEZT (1972-1975)
+| former_callsigns = KIXL (1947–1972)<br>KEZT (1972–1975)
-| affiliations     =
+| affiliations     = [[Compass Media Networks]]
 | owner            = Service Broadcasting Corporation
 | sister_stations  = [[KRNB]]
-| webcast          = [http://player.liquidcompass.net/p/KKDAFM Listen Live]
+| webcast          = [https://listen.streamon.fm/kkda Listen Live]
-| website          = [http://www.myK104.com/ myK104.com]
+| website          = [http://www.myK104.com/ myk104.com]
 | coordinates      = {{Coord|32|35|19|N|96|58|05|W|format=dms|display=inline,title|type:landmark_region:US-TX}}
 }}
-'''KKDA-FM''', known as '''K104''', has been a leading radio station in the [[Dallas–Fort Worth metroplex]] for 46 years. It is a longtime heritage [[Urban Contemporary]] formatted station that broadcasts on 104.5 [[megahertz|MHz]]. It is owned by Service Broadcasting Corporation alongside [[KRNB]] and its former [[Amplitude modulation|AM]] counterpart [[KKDA (AM)|KKDA AM]]. Its studios are located in [[Arlington, Texas]],<ref>{{cite web|url=http://www.myk104.com/blog/k104-moving-new-location/|title=K104 Is Moving To A New Location -|date=January 11, 2018|publisher=|accessdate=October 15, 2018}}</ref> and the transmitter site is in [[Cedar Hill, Texas|Cedar Hill]].
+'''KKDA-FM''' (104.5 [[Hertz|MHz]]), known on air as '''K104''', is a [[radio station]] in the [[Dallas–Fort Worth metroplex]] broadcasting an [[urban contemporary]] format. It is owned by Service Broadcasting Corporation alongside [[KRNB]]. Its studios are located in [[Arlington, Texas]],<ref>{{cite web|url=http://www.myk104.com/blog/k104-moving-new-location/|title=K104 Is Moving To A New Location -|date=January 11, 2018|access-date=October 15, 2018}}</ref> and the transmitter site is in [[Cedar Hill, Texas|Cedar Hill]].
-Its longtime morning drive show, ''Skip Murphy and the Home Team'', was ranked number&nbsp;1 during the morning drive time slot for nearly a decade, according to [[Arbitron]] ratings.  Over the last few years, several popular personalities on the show, such as comedian Nannette Lee and Wig, have moved on. The most recent personality to leave was Thomas "Skip" Murphy. He announced in July 2008 that he was moving to sister radio station KRNB (105.7) to work weekdays from 3&nbsp;pm to 7&nbsp;pm. Nationally syndicated personality [[Tom Joyner]] became recognized as the "Fly Jock" because he hosted the morning drive slot on K104 and traveled regularly to host an afternoon drive slot on [[WGCI-FM]] in Chicago. His show was heard later on KRNB and most recently aired on [[KZMJ]].
 ==History==
-.5 FM began operation on June 8, 1947, as '''KIXL'''.  KIXL (pronounced "Kicksil") aired a successful [[beautiful music]] format, simulcast on both 104.5 FM and 1040 AM ("104 on both dials"). A pioneer in the "mood music" format, the station showed up in the top five in Dallas market ratings consistently through 1968, but by the beginning of the 1970s KIXL was facing tough competition from [[KRLD-FM|KOAX]], which had come to dominate as the top-rated easy listening station. In 1973, the year Dallas and Fort Worth were combined into one radio market, KIXL dropped its heritage calls in favor of '''KEZT''', continuing to play easy-listening musical fare. The change did not improve the station's fortunes, as KEZT never appeared in the top 10 of the Dallas/Fort Worth ratings, while KOAX's success continued and 100.3 [[KJKK|KTLC]] provided additional competition in the beautiful music format.
+.5 FM began operation on June 8, 1947, as '''KIXL'''.  KIXL (pronounced "Kicksil") aired a successful [[beautiful music]] format, simulcast on both 104.5 FM and 1040 AM ("104 on both dials"). A pioneer in the "mood music" format, the station showed up in the top five in Dallas market ratings consistently through 1968, but by the beginning of the 1970s KIXL was facing tough competition from [[KRLD-FM|KOAX]], which had come to dominate as the top-rated easy listening station. In 1973, the year Dallas and Fort Worth were combined into one radio market, KIXL dropped its heritage calls in favor of '''KEZT''', continuing to play easy-listening musical fare. The change did not improve the station's fortunes, as KEZT never appeared in the top 10 of the Dallas/Fort Worth ratings, while KOAX's success continued and [[KJKK|KTLC]] provided additional competition in the beautiful music format.
-On December 22, 1976 KEZT changed to an [[Urban Contemporary]] station as well changing their call letters as '''KKDA-FM''' along with their official moniker '''The All New K104 FM''', under the leadership of new owner Hyman Childs.  K104 was initially the FM counterpart to KKDA AM ('''Soul 73'''), which aired [[R&B]] and [[soul music]] during the day and [[Gospel music|gospel]] at night. KKDA-FM primarily began as a disco station with the two slogans, '''K104 is Disco Soul!''' and '''K104 is Disco!''' then through the early to mid 1980s, KKDA-FM shifted into an [[Contemporary Hit Radio|CHR]]/[[Urban Contemporary|UC]] format (also known as "CHUrban", which is the predecessor to the current [[Rhythmic Contemporary Hit Radio|Rhythmic CHR]] format) while retaining the '''K104''' branding, first in 1983 with '''K104, This is it!''' and in 1985 with '''K104, Jammin' with the music!''' But then in the late 1980s, the station was briefly known as '''The All New Hot 104, KKDA-FM'''. But it was dropped immediately and went back to '''K104''' with their new slogan '''K104, We've got it goin' on!''' (During the station's disco era, K104 had a mascot that billed itself as The K104 Disco Chicken).
+On December 22, 1976, KEZT flipped to an [[Rhythmic CHR]] format, changed their call letters as '''KKDA-FM''' and adopted the moniker ''K104'', under the leadership of new owner Hyman Childs.  K104 was initially the FM counterpart to KKDA AM, which aired [[Rhythm And Blues|R&B]] and [[Soul music|Soul]] during the day and [[Gospel Music|Gospel]] at night. KKDA-FM primarily began as a disco station with the two slogans, "K104 Is Disco Soul!" and "K104 Is Disco!" Through the early to mid 1980s, KKDA-FM shifted to a [[Contemporary Hit Radio|Top 40/CHR]]/[[Urban Contemporary|UC]] hybrid type format (also known as "Crossover" and "CHUrban", which is the predecessor to the current [[Rhythmic Contemporary Hit Radio|Rhythmic CHR]] format) while retaining the "K104" branding, first in 1983 with "K104, This Is It!", then later in 1985 with "K104, Jammin' With The Music!", and after that in 1987 with "K104, People Power!" In the late 1980's, the station was briefly known as "Hot 104, The All New KKDA-FM!", though the name would soon be dropped and returned to the "K104" branding under new slogan "K104, We've Got It Goin' On!" (During the station's disco era K104 had a mascot that billed itself as The K104 Disco Chicken).
+Through the mid-1990s, under the leadership of new GM Ken Dowe and new PD Michael Spears, KKDA-FM skewed its former urban contemporary format with slower R&B and soul songs at night and gospel on Sunday mornings, towards the [[Mainstream Urban]] genre consisting of a [[Hip Hop Music|Hip-Hop]] and current R&B heavy playlist. That format helped project K104 to being one of the highest-rated radio stations in the Dallas–Fort Worth [[Media market|DMA]], where it has remained to this day.
-[[File:K104FM Old Logo.png|thumb|Former ''K104'' logo used from the mid-1990s to 2010]]
-Through the mid-1990s, under the leadership of new GM Ken Dowe and new PD Michael Spears, K104 skewed its former urban contemporary format with slower R&B and soul songs at night and gospel on Sunday mornings, towards the [[Mainstream Urban]] genre consisting of a [[Hip Hop Music|Hip-Hop]] and current R&B heavy playlist. That format helped project K104 to being one of the highest-rated radio stations in the Dallas-Fort Worth [[Media market|DMA]], where it has remained to this day.
-Competitively, KKDA also has a current crosstown rivalry with another CHUrban station [[KBFB]] ("97.9 The Beat"), who has taken advantage of KKDA's 'traditional' urban direction and used that to their advantage, resulting in the two fighting it out for R&B/hip hop dominance in the Metroplex. Their first competition until 1985 was the now defunct R&B radio station KNOK 107.5 (which used the slogan "Disco and More!") and their second competitor from 1988 until 1995 was station KJMZ (known as "100.3 Jamz"). In addition, they also once had a competitor in [[rhythmic contemporary]] rival [[KZZA]] ("Casa 106.7"), which had shifted from a [[Hispanic rhythmic]] direction, since KKDA also has a sizable share{{Clarify|reason=vague|date=July 2014}} of Hispanic listeners.  However, KZZA is a rimshot signal.{{Clarify|reason=vague|date=July 2014}}  [[KNOR]] was considered{{By whom|date=July 2014}} a competitor from 2004-2006 as it was the only station in the Metroplex having a similar format to KKDA-FM's urban contemporary format.
+Competitively, KKDA also has a current crosstown rivalry with another urban station [[KBFB]] ("97.9 The Beat"), who has taken advantage of KKDA's 'traditional' urban direction and used that to their advantage, resulting in the two fighting it out for R&B/hip hop dominance in the Metroplex. Their first competition until 1985 was the now defunct R&B radio station KNOK (which used the slogan "Disco and More"); their second competitor from 1988 until 1995 was station KJMZ (known as "100.3 Jamz"). In addition, they also once had a competitor in [[rhythmic contemporary]] rival [[KZZA]] ("Casa 106.7"), which had shifted from a [[Hispanic rhythmic]] direction, since KKDA also has a sizable share{{Clarify|reason=vague|date=July 2014}} of Hispanic listeners.  However, KZZA is a rimshot signal.{{Clarify|reason=vague|date=July 2014}} [[KNOR]] was considered{{By whom|date=July 2014}} a competitor from 2004-2006 as it was the only station in the Metroplex having a similar format to KKDA-FM's urban contemporary format.
 As the FCC loosened radio station ownership rules with the passing of the [[Telecommunications Act of 1996]], virtually all major market radio stations became part of large broadcast groups such as [[iHeartMedia]], [[Cumulus]], and others.  Today, KKDA-FM is one of the few remaining major market commercial stations in the nation that is still owned by a local, non-corporate broadcaster.
+Its longtime morning drive show, ''Skip Murphy and the Home Team'', was ranked number&nbsp;1 during the morning drive time slot for nearly a decade, according to [[Arbitron]] ratings.  Over the last few years, several popular personalities on the show, such as comedian Nannette Lee and Wig, have moved on. The most recent personality to leave was Thomas "Skip" Murphy. He announced in July 2008 that he was moving to sister radio station KRNB to work weekdays from 3&nbsp;pm to 7&nbsp;pm. Nationally syndicated personality [[Tom Joyner]] became recognized as the "Fly Jock" because he hosted the morning drive slot on K104 and traveled regularly to host an afternoon drive slot on [[WGCI-FM]] in Chicago. His show was heard later on KRNB, and most recently aired on [[KZMJ]].
-==Notable K104 DJs==
+==Notable K104 Morning DJs==
 * [[Tom Joyner|Tom "The Fly Jock" Joyner]] ''1983–1993''
-* Thomas "Skip Murphy" Cheatnam ''1993-2008''
+* Thomas "Skip" Murphy ''1993-2008''
 * DeDe McGuire ''2008-Today''
-==Logos==
-<gallery>
-Image:KKDAFM 1980 logo.png|''K104'' logo from 1980 to 1984
-Image:KKDAFM 89-94 logo.png|''K104'' logo from 1984 to 1994
-</gallery>
-{{clear}}
 ==See also==
-* [[KKDA (AM)|KKDA]] (Classic soul)
+* [[KKDA (AM)|KKDA]] (Full service)
 ==References==
@@ Line 64: / Line 56: @@
 ==External links==
 * {{Official website|http://www.myK104.com/}}
-* [http://www.dfwradioarchives.info  DFW radio archives]
+* [http://www.dfwradioarchives.info DFW radio archives]
-* [http://www.dfwretroplex.com  DFW Radio/TV history]
+* [http://www.dfwretroplex.com DFW Radio/TV history]
-* {{FM station data|KKDA}}
+* {{FM station data|59702|KKDA-FM}}
 {{Dallas Fort Worth Radio}}

v t e Urban Contemporary Radio Stations in the state of Texas
Stations	KAZI - Austin KBFB - Dallas KCOH - Houston KIIZ-FM - Killeen KISX - Whitehouse (UAC) KKDA-FM - Dallas KMAZ-LP - Houston (UAC) KMDX - San Angelo KMJQ - Houston (UAC) KNDA - Corpus Christi KQBT - Houston KRNB - Decatur (UAC) KSSM - Copperas Cove (UAC) KTCX - Beaumont KWBT - Waco (UAC) KZMJ - Gainesville (UAC) KZRB - New Boston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas