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'''True''' was an [[online dating service]] that was founded in 2003 by entrepreneur Herb Vest. True.com is no longer an online dating site.
'''True''' (originally known as '''TrueBeginnings''') was an [[online dating service]] that was active from 2003 to 2013. It was founded by entrepreneur Herb Vest and was based in [[Plano, Texas]].


The company conducted a [[criminal background check]] and marital screenings for all of its communicating members.<ref name=":0" />
Its original name was TrueBeginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day. In 2004 the domain name True.com was purchased and the company changed its name. True is known for its strict policies regarding [[background checks]], which are used to ensure that members are not [[felons]] or married. Vest reports 16 million total members, as of May 2007,<ref>{{cite web|url=http://www.dmagazine.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=7155F7796F354F21B1183937D847D6DF&AudId=91D6A3BAF82C4E7A83278901E7E75565&tier=4&id=7F23BCFED8E74F9B841D87A0AF7FBB49 |accessdate=May 16, 2007 |deadurl=yes |archiveurl=https://web.archive.org/web/20070929131928/http://www.dmagazine.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=7155F7796F354F21B1183937D847D6DF&AudId=91D6A3BAF82C4E7A83278901E7E75565&tier=4&id=7F23BCFED8E74F9B841D87A0AF7FBB49 |archivedate=September 29, 2007 }}</ref> but it is unclear how many of them are actual paying or active members. Of that, an independent analysis shows an estimated 3.8 million unique visits to the site per month.<ref>{{cite news|url=https://www.nytimes.com/2007/03/19/technology/19true.html?ex=1331956800&en=2bf2b5ff6107fd0e&ei=5090&partner=rssuserland&emc=rss|title=Hot but Virtuous Is an Unlikely Match for an Online Dating Service|newspaper=[[The New York Times]]|accessdate=2016-03-09}}</ref>
In May 2007 the site reportedly had 16 million registered users<ref>{{cite web|url=http://www.dmagazine.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=7155F7796F354F21B1183937D847D6DF&AudId=91D6A3BAF82C4E7A83278901E7E75565&tier=4&id=7F23BCFED8E74F9B841D87A0AF7FBB49 |title= Naughty is Nice |access-date=May 16, 2007 |url-status=dead |archive-url=https://web.archive.org/web/20070929131928/http://www.dmagazine.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=MultiPublishing&mod=PublishingTitles&mid=7155F7796F354F21B1183937D847D6DF&AudId=91D6A3BAF82C4E7A83278901E7E75565&tier=4&id=7F23BCFED8E74F9B841D87A0AF7FBB49 |archive-date=September 29, 2007 }}</ref> with 3.8 million unique visits to the site per month.<ref>{{cite news|url=https://www.nytimes.com/2007/03/19/technology/19true.html?ex=1331956800&en=2bf2b5ff6107fd0e&ei=5090&partner=rssuserland&emc=rss|title=Hot but Virtuous Is an Unlikely Match for an Online Dating Service|newspaper=[[The New York Times]]|date=19 March 2007 |access-date=2016-03-09|last1=Stone |first1=Brad }}</ref>
⚫
[[File:True dating service ad.jpg|right|240px|An example of one of True's online ads.]]


==Advertising==
==Advertising==
⚫
[[File:True dating service ad.jpg|thumb|An example of one of True's online ads.]]
True advertised aggressively online and spent $52.2 million in [[online advertising]] from January to November 2006, more than any other online dating service. True's ads vary in theme and often feature provocatively dressed women with sex-themed [[taglines]] such as "It's nice to be naughty." These ads were particularly prevalent on [[MySpace]].{{Citation needed|date=March 2009}} Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to ''The New York Times''.
True advertised aggressively online and spent $52.2 million in [[online advertising]] from January to November 2006, more than any other online dating service. True's ads vary in theme and often feature provocatively dressed women with sex-themed [[taglines]] such as "It's nice to be naughty." These ads were particularly prevalent on [[MySpace]].{{Citation needed|date=March 2009}} Partly because of its ad campaign,{{According to whom|date=October 2019}} True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to ''The New York Times''.{{Synthesis inline|date=October 2019}}


On September 14, 2007, the ''New York Times''' "Bits" [[blog]] reported that an [[Senior management|executive]] at a major Internet company said that True is [[Debt|delinquent]] on its advertising payments on his and other websites and has had to cut back on advertising as a result.<ref>{{cite news| url=http://bits.blogs.nytimes.com/2007/09/14/is-truecom-being-untrue-to-advertising-partners/ | newspaper=[[The New York Times]] | title=Is True.com Being Untrue to Advertising Partners? | first=Brad | last=Stone | date=September 14, 2007 | accessdate=May 26, 2010}}</ref> On April 1, 2007, [[LiveJournal]] parodied the True ad campaign on their website.<ref>{{cite web|url=http://news.livejournal.com/97749.html |title=Upcoming changes: news |website=News.livejournal.com |date= |accessdate=2016-03-09 |deadurl=yes |archiveurl=https://web.archive.org/web/20120212093003/http://news.livejournal.com/97749.html |archivedate=2012-02-12 |df= }}</ref> In 2008 they boosted marketing spending 70 percent to $75 million.<ref>{{cite web|url=http://www.dallasnews.com/sharedcontent/dws/bus/stories/052908dnbusdatesites.36c5778.html |accessdate=June 10, 2008 |deadurl=yes |archiveurl=https://web.archive.org/web/20080601062501/http://www.dallasnews.com/sharedcontent/dws/bus/stories/052908dnbusdatesites.36c5778.html |archivedate=June 1, 2008 }}</ref>
On September 14, 2007, the ''New York Times''' "Bits" [[blog]] reported that an [[Senior management|executive]] at a major Internet company said that True is [[Debt|delinquent]] on its advertising payments on his and other websites and has had to cut back on advertising as a result.<ref>{{cite news| url=http://bits.blogs.nytimes.com/2007/09/14/is-truecom-being-untrue-to-advertising-partners/ | newspaper=[[The New York Times]] | title=Is True.com Being Untrue to Advertising Partners? | first=Brad | last=Stone | date=September 14, 2007 | access-date=May 26, 2010}}</ref> On April 1, 2007, [[LiveJournal]] parodied the True ad campaign on their website.<ref>{{cite web|url=http://news.livejournal.com/97749.html |title=Upcoming changes: news |website=News.livejournal.com |access-date=2016-03-09 |url-status=dead |archive-url=https://web.archive.org/web/20120212093003/http://news.livejournal.com/97749.html |archive-date=2012-02-12 }}</ref> In 2008 they boosted [[marketing spending]] 70 percent to $75 million.<ref>{{cite web|url=http://www.dallasnews.com/sharedcontent/dws/bus/stories/052908dnbusdatesites.36c5778.html |title=Matchmaking Sites Work Harder to Attract Clients in Slump |access-date=June 10, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080601062501/http://www.dallasnews.com/sharedcontent/dws/bus/stories/052908dnbusdatesites.36c5778.html |archive-date=June 1, 2008 }}</ref>


==Lobbying efforts==
==Lobbying efforts==
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks. True is currently supporting [[Bill (law)|bills]] under consideration in [[Texas]], [[Michigan]], and [[Florida]]. CEO Herb Vest has expressed a preference for pursuing such bills at the state level, saying "state legislatures are particularly vulnerable to influence from special interest groups because they are less in the media spotlight than the national Congress."<ref name="vestbook">{{cite book
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.<ref name="vestbook">{{cite book
| last = Vest
| last = Vest
| first = Herb
| first = Herb
| title = Instructions to my Officers
| title = Instructions to my Officers
| ISBN = 978-1-56870-547-7
| isbn = 978-1-56870-547-7
| publisher = TRUE
| publisher = TRUE
|date=August 2004
|date=August 2004
Line 20: Line 21:


==Points of difference==
==Points of difference==
True is known for requiring criminal background and marital screenings for all of its communicating members.<ref>{{cite news| url=http://www.washingtonpost.com/wp-dyn/content/article/2007/01/27/AR2007012701210.html | work=The Washington Post | title=Dinner, Movie -- and a Background Check -- for Online Daters | accessdate=May 26, 2010}}</ref> True will cancel the account of anyone found to be married, separated or having a pending divorce without warning, and also reports them to the [[Internet Crime Complaint Center]] (IC3). Convicted felons will not only have their accounts canceled, but are reported to the IC3 and to local authorities.
True is known for requiring criminal background and marital screenings for all of its communicating members.<ref name=":0">{{cite news| url=https://www.washingtonpost.com/wp-dyn/content/article/2007/01/27/AR2007012701210.html | newspaper=The Washington Post | title=Dinner, Movie -- and a Background Check -- for Online Daters | access-date=May 26, 2010}}</ref> True will cancel the account of anyone found to be married, separated or having a pending divorce without warning, and also reports them to the [[Internet Crime Complaint Center]] (IC3). Convicted felons will not only have their accounts canceled, but are reported to the IC3 and to local authorities.


The company has even filed lawsuits against individuals for misrepresenting themselves on its site, under the premise that doing so is [[wire fraud]]. Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from [[Walnut Creek, California]]. He had been able to avoid detection because California doesn't provide criminal data to businesses. Another True member discovered Wells' criminal history and alerted the company.<ref>{{cite web|url=http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-03-2005/0004207862&EDATE |accessdate=May 23, 2008 |deadurl=yes |archiveurl=https://web.archive.org/web/20080505092654/http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=%2Fwww%2Fstory%2F11-03-2005%2F0004207862&EDATE |archivedate=May 5, 2008 |df= }}</ref> Wells and True reached a settlement in which Wells agreed to pay monetary damages to True, perform community service and never use an online dating service again.<ref>{{cite web|url=http://cbs11tv.com/seenon/true.com.online.2.496210.html |accessdate=May 23, 2008 }}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref> The most recent lawsuit was filed in March 2007 against a convicted felon and registered sex offender from [[Florida]] who attempted to communicate with its members.<ref>{{cite web|last=Raby |first=Mark |url=http://www.tgdaily.com/content/view/31406/118 |title=Matchmaking site sues felon over misrepresentation |publisher=TG Daily |date=2007-03-29 |accessdate=2016-03-09}}</ref>
The company has filed lawsuits against individuals for misrepresenting themselves on its site, under the premise that doing so is [[wire fraud]]. Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from [[Walnut Creek, California]]. He had been able to avoid detection because California doesn't provide criminal data to businesses. Another True member discovered Wells' criminal history and alerted the company.<ref>{{cite web|url=http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-03-2005/0004207862&EDATE |title=Online Dating Service TRUE(R) Sues Convicted Sex Offender; Convicted Felon Caught Misrepresenting Self to Online Daters |access-date=May 23, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080505092654/http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=%2Fwww%2Fstory%2F11-03-2005%2F0004207862&EDATE |archive-date=May 5, 2008 }}</ref> Wells and True reached a settlement in which Wells agreed to pay monetary damages to True, perform community service and never use an online dating service again. The most recent lawsuit was filed in March 2007 against a convicted felon and registered sex offender from [[Florida]] who attempted to communicate with its members.<ref>{{cite web |last=Raby |first=Mark |url=http://www.tgdaily.com/content/view/31406/118 |title=Matchmaking site sues felon over misrepresentation |publisher=TG Daily |date=2007-03-29 |access-date=2016-03-09 |url-status=dead |archive-url=https://web.archive.org/web/20080925195041/http://www.tgdaily.com/content/view/31406/118 |archive-date=2008-09-25 }}</ref>


==Criticism==
==Criticism==
Blogger David Evans is quoted in ''[[The New York Times]]'' as saying True's competitors were upset with True's sex-themed ad campaign, saying that "they worked hard to overcome the stigma of providing these services, [a]nd True comes in, grabs the lead in page views and drives up the cost of dating keywords on the search engines for everyone else."<ref name="Stone">{{cite news| url=https://www.nytimes.com/2007/03/19/technology/19true.html?ei=5090&en=2bf2b5ff6107fd0e&ex=1331956800&partner=rssuserland&emc=rss&pagewanted=all | work=The New York Times | title=Hot but Virtuous Is an Unlikely Match for an Online Dating Service | first=Brad | last=Stone | date=March 19, 2007 | accessdate=May 26, 2010}}</ref>
Blogger David Evans is quoted in ''[[The New York Times]]'' as saying True's competitors were upset with True's sex-themed ad campaign, saying that "they worked hard to overcome the stigma of providing these services, [a]nd True comes in, grabs the lead in page views and drives up the cost of dating keywords on the search engines for everyone else."<ref name="Stone">{{cite news| url=https://www.nytimes.com/2007/03/19/technology/19true.html?ei=5090&en=2bf2b5ff6107fd0e&ex=1331956800&partner=rssuserland&emc=rss&pagewanted=all | work=The New York Times | title=Hot but Virtuous Is an Unlikely Match for an Online Dating Service | first=Brad | last=Stone | date=March 19, 2007 | access-date=May 26, 2010}}</ref>


The ''New York Times'' and Online Dating Magazine have noted examples of customers having frustrating experiences trying to cancel their service, including the service failing to honor their cancellation request and charging them for several more months.<ref name="Stone"/><ref name="onlinedatingmagazine1">{{cite web|url=http://www.onlinedatingmagazine.com/letters/19-truecomcomplaints.html |title=More True.com Complaints |website=Onlinedatingmagazine.com |date= |accessdate=2016-03-09}}</ref>
The ''New York Times'' and Online Dating Magazine have noted examples of customers having frustrating experiences trying to cancel their service, including the service failing to honor their cancellation request and charging them for several more months.<ref name="Stone"/><ref name="onlinedatingmagazine1">{{cite web|url=http://www.onlinedatingmagazine.com/letters/19-truecomcomplaints.html |title=More True.com Complaints |website=Onlinedatingmagazine.com |date= |access-date=2016-03-09}}</ref>


True employs an optional, automatic "wink" to its members which seem to come from other members, without the latter's knowledge. The feature can be disabled at any time, and True maintains that this feature encourages communication between members. Still, it is the subject of much controversy, as members have no way of knowing whether the wink was automatic or manual, and thus creates confusion. Some people have asked in their profiles not to be winked at for this exact reason.<ref name="Stone"/><ref name="onlinedatingmagazine1"/>
True employed an optional, automatic "wink" to its members which seemed to come from other members, without the latter's knowledge. The feature could be disabled at any time, and True maintained that this feature encouraged communication between members. It was the subject of controversy, as members had no way of knowing whether the wink was automatic or manual, and thus created confusion. Some people asked in their profiles not to be winked at for this exact reason.<ref name="Stone"/><ref name="onlinedatingmagazine1"/>


A lawsuit seeking class action status was filed against True.com in 2007 alleging fraudulent billing practices, particularly charging members after they have cancelled their service.<ref>{{cite web
⚫
==Lay offs==
⚫
According to ''Dallas CEO'', "True ran into early financial troubles, which included layoffs in 2004, about the same time Match.com cut its own workforce." True has had two more rounds of layoffs since 2004.

==Class action lawsuit==
A lawsuit seeking class action status was filed against True.com on Tuesday, June 12, 2007, alleging fraudulent billing practices, particularly charging members after they have cancelled their service. The lawsuit, titled "Wong v. True Beginnings, LLC", was filed in Dallas County, Texas on behalf of Thomas Wong who resides in Washington and was a member of True.com in August 2006. Wong alleges he was continually charged for several months after he cancelled his membership with True.com. Mr. Wong is represented by Tycko & Zavareei LLP in Washington, D.C.; and Crews, Shepherd & McCarty LLP in Dallas, Texas.<ref>{{cite web
| title = Lawsuit Against True.com Exposes Problems with Service
| title = Lawsuit Against True.com Exposes Problems with Service
| publisher = Online Dating Magazine
| publisher = Online Dating Magazine
| url = http://www.onlinedatingmagazine.com/news2007/lawsuitagainsttrue.html
| url = http://www.onlinedatingmagazine.com/news2007/lawsuitagainsttrue.html
| accessdate = 2007-12-11
| access-date = 2007-12-11
| date = June 14, 2007}}
| date = June 14, 2007}}
</ref> The lawsuit was [[Settlement (litigation)|settled]] in 2009.<ref>{{cite web|date=2009|title=Dating Website True.com Agrees to Settle Class Action|url=http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/09-23-2009/0005099891&EDATE=|publisher=PRNewswire|archive-url=https://web.archive.org/web/20090926101051/http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/09-23-2009/0005099891&EDATE=|archive-date=2009-09-26}}</ref>
</ref><ref>{{cite web|title=''Wong v. TrueBeginnings LLC'', case 3:2007cv01244 in Texas Northern District Court, Dallas Office|url=http://dockets.justia.com/docket/court-txndce/case_no-3:2007cv01244/case_id-169047/|website=Dockets.justia.com|accessdate=2016-03-09}}</ref>

During bankruptcy proceedings in 2013, the company tried to sell its customer database, but the sale was stopped by the courts.<ref>{{Cite news|last1=Singer|first1=Natasha|last2=Merrill|first2=Jeremy B.|date=2015-06-29|title=When a Company Is Put Up for Sale, in Many Cases, Your Personal Data Is, Too (Published 2015)|language=en-US|work=The New York Times|url=https://www.nytimes.com/2015/06/29/technology/when-a-company-goes-up-for-sale-in-many-cases-so-does-your-personal-data.html|access-date=2021-03-15|issn=0362-4331}}</ref>

⚫
==Lay offs==
⚫
According to ''Dallas CEO'', "True ran into early financial troubles, which included layoffs in 2004, about the same time Match.com cut its own workforce." True has had two more rounds of layoffs since 2004. In 2013, the domain was sold to [[TrueCar.com]].


==See also==
==See also==
Line 50: Line 52:


==External links==
==External links==
* [http://www.true.com/ True (official website)]
* [https://www.nytimes.com/2007/03/19/technology/19true.html?ex=1331956800&en=2bf2b5ff6107fd0e&ei=5090&partner=rssuserland&emc=rss ''New York Times'' profile (Hot but Virtuous Is an Unlikely Match for an Online Dating Service)]
* [https://www.nytimes.com/2007/03/19/technology/19true.html?ex=1331956800&en=2bf2b5ff6107fd0e&ei=5090&partner=rssuserland&emc=rss ''New York Times'' profile (Hot but Virtuous Is an Unlikely Match for an Online Dating Service)]
* [http://www.onlinedatingmagazine.com/columns/2005editorials/april2005.html ''Online Dating Magazine'', 'True's Exploitation of Women for Profits Goes Too Far with True Ads']
* [http://www.onlinedatingmagazine.com/columns/2005editorials/april2005.html ''Online Dating Magazine'', 'True's Exploitation of Women for Profits Goes Too Far with True Ads']
* [http://www.forbes.com/leadership/2006/06/29/leadership-face-time-cx_tw_0706businessoflove.html Forbes interview with Herb Vest]
* [https://web.archive.org/web/20060721065559/http://www.forbes.com/leadership/2006/06/29/leadership-face-time-cx_tw_0706businessoflove.html Forbes interview with Herb Vest]
* [http://www.quantcast.com/true.com True.com Quantcast Ratings]
* [http://www.quantcast.com/true.com True.com Quantcast Ratings]


[[Category:Online dating services]]
[[Category:Online dating services of the United States]]

Latest revision as of 01:12, 18 February 2024

True (originally known as TrueBeginnings) was an online dating service that was active from 2003 to 2013. It was founded by entrepreneur Herb Vest and was based in Plano, Texas.

The company conducted a criminal background check and marital screenings for all of its communicating members.[1] In May 2007 the site reportedly had 16 million registered users[2] with 3.8 million unique visits to the site per month.[3]

Advertising

[edit]
An example of one of True's online ads.

True advertised aggressively online and spent $52.2 million in online advertising from January to November 2006, more than any other online dating service. True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads were particularly prevalent on MySpace.[citation needed] Partly because of its ad campaign,[according to whom?] True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.[improper synthesis?]

On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.[4] On April 1, 2007, LiveJournal parodied the True ad campaign on their website.[5] In 2008 they boosted marketing spending 70 percent to $75 million.[6]

Lobbying efforts

[edit]

True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.[7]

Points of difference

[edit]

True is known for requiring criminal background and marital screenings for all of its communicating members.[1] True will cancel the account of anyone found to be married, separated or having a pending divorce without warning, and also reports them to the Internet Crime Complaint Center (IC3). Convicted felons will not only have their accounts canceled, but are reported to the IC3 and to local authorities.

The company has filed lawsuits against individuals for misrepresenting themselves on its site, under the premise that doing so is wire fraud. Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from Walnut Creek, California. He had been able to avoid detection because California doesn't provide criminal data to businesses. Another True member discovered Wells' criminal history and alerted the company.[8] Wells and True reached a settlement in which Wells agreed to pay monetary damages to True, perform community service and never use an online dating service again. The most recent lawsuit was filed in March 2007 against a convicted felon and registered sex offender from Florida who attempted to communicate with its members.[9]

Criticism

[edit]

Blogger David Evans is quoted in The New York Times as saying True's competitors were upset with True's sex-themed ad campaign, saying that "they worked hard to overcome the stigma of providing these services, [a]nd True comes in, grabs the lead in page views and drives up the cost of dating keywords on the search engines for everyone else."[10]

The New York Times and Online Dating Magazine have noted examples of customers having frustrating experiences trying to cancel their service, including the service failing to honor their cancellation request and charging them for several more months.[10][11]

True employed an optional, automatic "wink" to its members which seemed to come from other members, without the latter's knowledge. The feature could be disabled at any time, and True maintained that this feature encouraged communication between members. It was the subject of controversy, as members had no way of knowing whether the wink was automatic or manual, and thus created confusion. Some people asked in their profiles not to be winked at for this exact reason.[10][11]

A lawsuit seeking class action status was filed against True.com in 2007 alleging fraudulent billing practices, particularly charging members after they have cancelled their service.[12] The lawsuit was settled in 2009.[13]

During bankruptcy proceedings in 2013, the company tried to sell its customer database, but the sale was stopped by the courts.[14]

Lay offs

[edit]

According to Dallas CEO, "True ran into early financial troubles, which included layoffs in 2004, about the same time Match.com cut its own workforce." True has had two more rounds of layoffs since 2004. In 2013, the domain was sold to TrueCar.com.

See also

[edit]

References

[edit]
  1. ^ a b "Dinner, Movie -- and a Background Check -- for Online Daters". The Washington Post. Retrieved May 26, 2010.
  2. ^ "Naughty is Nice". Archived from the original on September 29, 2007. Retrieved May 16, 2007.
  3. ^ Stone, Brad (19 March 2007). "Hot but Virtuous Is an Unlikely Match for an Online Dating Service". The New York Times. Retrieved 2016-03-09.
  4. ^ Stone, Brad (September 14, 2007). "Is True.com Being Untrue to Advertising Partners?". The New York Times. Retrieved May 26, 2010.
  5. ^ "Upcoming changes: news". News.livejournal.com. Archived from the original on 2012-02-12. Retrieved 2016-03-09.
  6. ^ "Matchmaking Sites Work Harder to Attract Clients in Slump". Archived from the original on June 1, 2008. Retrieved June 10, 2008.
  7. ^ Vest, Herb (August 2004). "Chapter 11, The Political Paradigm". Instructions to my Officers. TRUE. ISBN 978-1-56870-547-7.
  8. ^ "Online Dating Service TRUE(R) Sues Convicted Sex Offender; Convicted Felon Caught Misrepresenting Self to Online Daters". Archived from the original on May 5, 2008. Retrieved May 23, 2008.
  9. ^ Raby, Mark (2007-03-29). "Matchmaking site sues felon over misrepresentation". TG Daily. Archived from the original on 2008-09-25. Retrieved 2016-03-09.
  10. ^ a b c Stone, Brad (March 19, 2007). "Hot but Virtuous Is an Unlikely Match for an Online Dating Service". The New York Times. Retrieved May 26, 2010.
  11. ^ a b "More True.com Complaints". Onlinedatingmagazine.com. Retrieved 2016-03-09.
  12. ^ "Lawsuit Against True.com Exposes Problems with Service". Online Dating Magazine. June 14, 2007. Retrieved 2007-12-11.
  13. ^ "Dating Website True.com Agrees to Settle Class Action". PRNewswire. 2009. Archived from the original on 2009-09-26.
  14. ^ Singer, Natasha; Merrill, Jeremy B. (2015-06-29). "When a Company Is Put Up for Sale, in Many Cases, Your Personal Data Is, Too (Published 2015)". The New York Times. ISSN 0362-4331. Retrieved 2021-03-15.
[edit]
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