National brand: Difference between revisions
Content deleted Content added
Rathfelder (talk | contribs) |
Cornucopiaa (talk | contribs) No edit summary Tags: Mobile edit Mobile app edit Android app edit |
||
| (3 intermediate revisions by 2 users not shown) | |||
| Line 1: | Line 1: | ||
{{Short description|Marketing term}} |
|||
{{hatnote | This article discusses branding within a country. For the concept of a ''national brand'' as the branding of an entire country internationally, see [[Nation branding]].}} |
{{hatnote | This article discusses branding within a country. For the concept of a ''national brand'' as the branding of an entire country internationally, see [[Nation branding]].}} |
||
{{Not to be confused|National (brand)}} |
|||
A '''national brand''' is the [[brand]] of a product that is distributed nationally under a brand name |
A '''national brand''' is the [[brand]] of a product that is distributed nationally under a brand name owned by a producer or distributor as opposed to local brands distributed only in some areas of a country and to [[private label]]s that carry a brand owned by the retailer rather than the producer. |
||
'''local brands''' (products distributed only in some areas of a country), and to [[private brand | |
|||
private-label brand]]s (products that carry the brand of the retailer rather than the producer.) |
|||
| ⚫ | Marketing and [[advertising]] may give consumers the impression that a national-brand product is superior to a local or private-labeled product. Both types use an advertising tactic involving giving away promotional products. ''Entrepreneur Magazine'' explains more concisely, "physical gifts with your advertising on it such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads are always popular too."<ref>{{Cite web|url=https://www.entrepreneur.com/article/286171|title=8 Powerful Ways to Market Your Business on a Limited Budget|last=Dunn|first=Chris W.|date=2016-12-13|website=Entrepreneur|language=en|access-date=2019-06-07}}</ref> |
||
National brands compete with local and private brands. National brands are produced by, widely distributed by, and carry the name of the manufacturer.{{citation needed|date=October 2018}} |
|||
* Local brands may appeal to those consumers who favor small, local producers over large national or global producers, and who may prefer to pay a premium to "buy local". |
|||
* Private-label producers can offer lower prices because they avoid the cost of [[marketing]] and [[advertising]] to build and protect a brand. In [[North America]], large retailers such as [[Loblaws]], [[Walgreens]] and [[Wal-Mart]] offer private-label products as [[store brand]]s. |
|||
| ⚫ | |||
==References== |
==References== |
||
Latest revision as of 12:02, 12 August 2023
A national brand is the brand of a product that is distributed nationally under a brand name owned by a producer or distributor as opposed to local brands distributed only in some areas of a country and to private labels that carry a brand owned by the retailer rather than the producer.
Marketing and advertising may give consumers the impression that a national-brand product is superior to a local or private-labeled product. Both types use an advertising tactic involving giving away promotional products. Entrepreneur Magazine explains more concisely, "physical gifts with your advertising on it such as balloons, smartphone wipes, key chains, fridge magnets, pens and notepads are always popular too."[1]
References
[edit]- ^ Dunn, Chris W. (2016-12-13). "8 Powerful Ways to Market Your Business on a Limited Budget". Entrepreneur. Retrieved 2019-06-07.
- According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions / Philip Kotler, 2005
- Retail Price Cutting and Its Control by Manufacturers / Albert Haring, 1976
- National Brand and Store Brand Price Competition: Who Hurts Whom? / Raj Sethuraman, 1995
- Dunn, Chris W. (2016-12-13). "8 Powerful Ways to Market Your Business on a Limited Budget". Entrepreneur. Retrieved 2019-06-07.
 | This marketing-related article is a stub. You can help Wikipedia by expanding it. |