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{{Short description|American advertising executive}} |
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'''Roy Spence''' (born October 10, 1948) is the chairman, CEO, and co-founder of the advertising agency [[GSD&M Idea City]] and author of the books ''The Amazing Faith of Texas'' and ''It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven By Purpose''. |
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{{notability|date=November 2021}} |
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'''Roy Spence''' (born October 10, 1948) is the chairman and co-founder<ref>{{cite web|last1=Swiatecki|first1=Chad|title=Roy Spence focused on life with purpose in post-GSD&M career|url=http://www.bizjournals.com/austin/blog/creative/2015/01/roy-spence-focused-on-life-with-purpose-in-post.html|website=Austin Business Journal|access-date=22 April 2015}}</ref> of the advertising agency [[GSD&M]], and an author. |
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[[File:LBJ Foundation DSC 1712 (25233121336).jpg|thumb|Spence (l)]] |
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==Early life== |
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| ⚫ | Spence was born in [[Brownwood, Texas|Brownwood]], [[Texas]], to Roy Milam Spence Sr. and Ruth Griffin. He attended [[Brownwood High School]], where he was a member of the 1965 Class 3A state championship football team. He then went on to enroll at the [[University of Texas at Austin]], and went on to found GSD&M in 1971.<ref>[http://www.hoovers.com/gsd&m-idea-city/--ID__52465--/free-co-factsheet.xhtml GSD&M Idea City LLC Company profile] Hoover’s executive summary</ref> |
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==Awards== |
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He is an amazing man and a very motivational speaker. |
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In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas.<ref>{{cite web|author=P. Kelly Smith|url=http://www.allbusiness.com/marketing-advertising/4146111-1.html |title=Eyes of Texas Grads Are Upon Spence|archive-url=https://web.archive.org/web/20091201232320/http://www.allbusiness.com/marketing-advertising/4146111-1.html|archive-date=2009-12-01|work=[[Adweek]]|date= September 28, 2004}}</ref><!-- The Austin, Texas chapter of the American Advertising Federation and ''Texas Monthly'' magazine have previously named Spence "Adman of the Year" and "Adman of the Century." - unsourced BLP claim. OK to restore if a citation can be found. --> |
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==Publications== |
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In 2009, Spence, along with Haley Rushing, authored ''It's Not What You Sell, It's What You Stand For'', a book about purpose-based brand management.<ref>{{cite book|last1=Spence Jr|first1=Roy M|last2=Rushing|first2=Haley|title=It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose|year=2009|publisher=Portfolio Hardcover|isbn=978-1-59184-241-5|url-access=registration|url=https://archive.org/details/itsnotwhatyousel0000spen}}</ref> |
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==Work== |
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In 2004, he won the Distinguished Alumnus Award from the University of Texas. The Austin, Texas chapter of the American Advertising Federation and ''Texas Monthly'' magazine have previously named Spence Adman of the Year and Adman of the Century.<ref>P. Kelly Smith, [http://www.allbusiness.com/marketing-advertising/4146111-1.html "Eyes of Texas Grads Are Upon Spence"], ''[[Adweek]]'', September 28, 2004.</ref> |
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==Bibliography== |
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*{{cite book|last1=Spence|first1=Roy|last2=McClure | first2=Tim|title=Don't Mess with Texas: The Story Behind the Legend|year=2006|publisher=Idea City Press|isbn=978-0-9722825-1-2}} |
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*{{cite book|last=Spence|first=Roy M.|title=The Amazing Faith of Texas: Common Ground on Higher Ground|year=2006|publisher=University of Texas Press|isbn=978-0-292-72176-0}} |
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*{{cite book|last1=Spence Jr.|first1=Roy M.|last2=Rushing|first2=Haley|title=It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose|year=2009|publisher=Portfolio Hardcover|isbn=978-1-59184-241-5|url-access=registration|url=https://archive.org/details/itsnotwhatyousel0000spen}} |
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In February 2009, Spence’s second book will be published. ''It’s Not What You Sell, It’s What You Stand For'' was co-authored with Haley Rushing. |
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==References== |
==References== |
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[[Category:University of Texas at Austin alumni]] |
[[Category:University of Texas at Austin alumni]] |
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[[Category:Living people]] |
[[Category:Living people]] |
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[[Category: |
[[Category:American advertising executives]] |
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[[Category:People from Brownwood, Texas]] |
[[Category:People from Brownwood, Texas]] |
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Latest revision as of 02:29, 28 September 2022
 | The topic of this article may not meet Wikipedia's general notability guideline. (November 2021) |
Roy Spence (born October 10, 1948) is the chairman and co-founder[1] of the advertising agency GSD&M, and an author.
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Early life
[edit]Spence was born in Brownwood, Texas, to Roy Milam Spence Sr. and Ruth Griffin. He attended Brownwood High School, where he was a member of the 1965 Class 3A state championship football team. He then went on to enroll at the University of Texas at Austin, and went on to found GSD&M in 1971.[2]
Awards
[edit]In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas.[3]
Publications
[edit]In 2006, the University of Texas Press published Spence's book The Amazing Faith of Texas.[4]
In 2009, Spence, along with Haley Rushing, authored It's Not What You Sell, It's What You Stand For, a book about purpose-based brand management.[5]
Bibliography
[edit]- Spence, Roy; McClure, Tim (2006). Don't Mess with Texas: The Story Behind the Legend. Idea City Press. ISBN 978-0-9722825-1-2.
- Spence, Roy M. (2006). The Amazing Faith of Texas: Common Ground on Higher Ground. University of Texas Press. ISBN 978-0-292-72176-0.
- Spence Jr., Roy M.; Rushing, Haley (2009). It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. Portfolio Hardcover. ISBN 978-1-59184-241-5.
References
[edit]- ^ Swiatecki, Chad. "Roy Spence focused on life with purpose in post-GSD&M career". Austin Business Journal. Retrieved 22 April 2015.
- ^ GSD&M Idea City LLC Company profile Hoover’s executive summary
- ^ P. Kelly Smith (September 28, 2004). "Eyes of Texas Grads Are Upon Spence". Adweek. Archived from the original on 2009-12-01.
- ^ The Amazing Faith of Texas; Common Ground on Higher Ground University of Texas Press, 2006
- ^ Spence Jr, Roy M; Rushing, Haley (2009). It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. Portfolio Hardcover. ISBN 978-1-59184-241-5.
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