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{{Short description|American advertising executive}} |
{{Short description|American advertising executive}} |
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| ⚫ | '''Roy Spence''' (born October 10, 1948) is the chairman and co-founder<ref>{{cite web|last1=Swiatecki|first1=Chad|title=Roy Spence focused on life with purpose in post-GSD&M career|url=http://www.bizjournals.com/austin/blog/creative/2015/01/roy-spence-focused-on-life-with-purpose-in-post.html|website=Austin Business Journal|access-date=22 April 2015}}</ref> of the advertising agency [[GSD&M]], and an author. |
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[[File:LBJ Foundation DSC 1712 (25233121336).jpg|thumb|Spence (l)]] |
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{{Like resume|date=August 2021}} |
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| ⚫ | '''Roy Spence''' (born October 10, 1948) is the chairman and co-founder<ref>{{cite web|last1=Swiatecki|first1=Chad|title=Roy Spence focused on life with purpose in post-GSD&M career|url=http://www.bizjournals.com/austin/blog/creative/2015/01/roy-spence-focused-on-life-with-purpose-in-post.html|website=Austin Business Journal|access-date=22 April 2015}}</ref> of the advertising agency [[GSD&M]] and author |
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==Early life== |
==Early life== |
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Spence was born in [[Brownwood, Texas|Brownwood]], [[Texas]] to Roy Milam Spence |
Spence was born in [[Brownwood, Texas|Brownwood]], [[Texas]], to Roy Milam Spence Sr. and Ruth Griffin. He attended [[Brownwood High School]], where he was a member of the 1965 Class 3A state championship football team. He then went on to enroll at the [[University of Texas at Austin]], and went on to found GSD&M in 1971.<ref>[http://www.hoovers.com/gsd&m-idea-city/--ID__52465--/free-co-factsheet.xhtml GSD&M Idea City LLC Company profile] Hoover’s executive summary</ref> |
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==Awards== |
==Awards== |
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In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas. The Austin, Texas chapter of the American Advertising Federation and ''Texas Monthly'' magazine have previously named Spence "Adman of the Year" and "Adman of the Century." |
In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas.<ref>{{cite web|author=P. Kelly Smith|url=http://www.allbusiness.com/marketing-advertising/4146111-1.html |title=Eyes of Texas Grads Are Upon Spence|archive-url=https://web.archive.org/web/20091201232320/http://www.allbusiness.com/marketing-advertising/4146111-1.html|archive-date=2009-12-01|work=[[Adweek]]|date= September 28, 2004}}</ref><!-- The Austin, Texas chapter of the American Advertising Federation and ''Texas Monthly'' magazine have previously named Spence "Adman of the Year" and "Adman of the Century." - unsourced BLP claim. OK to restore if a citation can be found. --> |
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==Publications== |
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In |
In 2006, the [[University of Texas Press]] published Spence's book ''The Amazing Faith of Texas''.<ref>[http://www.utexas.edu/utpress/books/speama.html ''The Amazing Faith of Texas; Common Ground on Higher Ground''] University of Texas Press, 2006</ref> |
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| ⚫ | In 2009, Spence, along with Haley Rushing, authored ''It's Not What You Sell, It's What You Stand For'', a book about purpose-based brand management.<ref>{{cite book|last1=Spence Jr|first1=Roy M|last2=Rushing|first2=Haley|title=It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose|year=2009|publisher=Portfolio Hardcover|isbn=978-1-59184-241-5|url-access=registration|url=https://archive.org/details/itsnotwhatyousel0000spen}}</ref> |
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In February 2009, Spence, along with Haley Rushing authored ''Its Not What You Sell, Its What You Stand For'', providing a primer to a brand management model pioneered by GSD&M called "Purpose Based Branding." According to Spence, "In a company without purpose, people have no idea what they're really there to do. They often look to the competition to decide what to do rather than navigate by their own sense of what's right. With a purpose in place, an organization knows its reason for being and is driven to perform and innovate. Purpose sets you apart from the competition, authenticates your brand, inspires passion in your people and helps you achieve the impossible." |
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*{{cite book|last1=Spence Jr.|first1=Roy M.|last2=Rushing|first2=Haley|title=It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose|year=2009|publisher=Portfolio Hardcover|isbn=978-1-59184-241-5|url-access=registration|url=https://archive.org/details/itsnotwhatyousel0000spen}} |
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==References== |
==References== |
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{{reflist}} |
{{reflist}} |
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{{Authority control}} |
{{Authority control}} |
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[[Category:University of Texas at Austin alumni]] |
[[Category:University of Texas at Austin alumni]] |
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[[Category:Living people]] |
[[Category:Living people]] |
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[[Category: |
[[Category:American advertising executives]] |
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[[Category:People from Brownwood, Texas]] |
[[Category:People from Brownwood, Texas]] |
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Latest revision as of 02:29, 28 September 2022
 | The topic of this article may not meet Wikipedia's general notability guideline. (November 2021) |
Roy Spence (born October 10, 1948) is the chairman and co-founder[1] of the advertising agency GSD&M, and an author.
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Early life
[edit]Spence was born in Brownwood, Texas, to Roy Milam Spence Sr. and Ruth Griffin. He attended Brownwood High School, where he was a member of the 1965 Class 3A state championship football team. He then went on to enroll at the University of Texas at Austin, and went on to found GSD&M in 1971.[2]
Awards
[edit]In 2004, Roy Spence received the Distinguished Alumnus Award from the University of Texas.[3]
Publications
[edit]In 2006, the University of Texas Press published Spence's book The Amazing Faith of Texas.[4]
In 2009, Spence, along with Haley Rushing, authored It's Not What You Sell, It's What You Stand For, a book about purpose-based brand management.[5]
Bibliography
[edit]- Spence, Roy; McClure, Tim (2006). Don't Mess with Texas: The Story Behind the Legend. Idea City Press. ISBN 978-0-9722825-1-2.
- Spence, Roy M. (2006). The Amazing Faith of Texas: Common Ground on Higher Ground. University of Texas Press. ISBN 978-0-292-72176-0.
- Spence Jr., Roy M.; Rushing, Haley (2009). It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. Portfolio Hardcover. ISBN 978-1-59184-241-5.
References
[edit]- ^ Swiatecki, Chad. "Roy Spence focused on life with purpose in post-GSD&M career". Austin Business Journal. Retrieved 22 April 2015.
- ^ GSD&M Idea City LLC Company profile Hoover’s executive summary
- ^ P. Kelly Smith (September 28, 2004). "Eyes of Texas Grads Are Upon Spence". Adweek. Archived from the original on 2009-12-01.
- ^ The Amazing Faith of Texas; Common Ground on Higher Ground University of Texas Press, 2006
- ^ Spence Jr, Roy M; Rushing, Haley (2009). It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose. Portfolio Hardcover. ISBN 978-1-59184-241-5.
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